Next Thursday, we’re excited to be part of ThinkLA’s Video Brunch: Impact & Vision! Adelaide’s VP of Product, Perry Papadopoulos, will join a panel of measurement experts from T-Mobile, Comscore, Inc., VIZIO, and LG Ad Solutions to discuss how brands, agencies, and content providers are navigating the shift from traditional TV to streaming video. They’ll explore effective strategies for mastering video measurement in this fast-evolving marketplace, the critical role of attention, and the metrics brands should care about. If you’re in LA, don’t miss out—secure your spot now with the link below! https://lnkd.in/gdAJW9HP
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Do you want to learn about leveraging the precision of streaming and the scale of broadcast to drive stronger community connections? What is the best way to maximize the reach and impact of brand messaging in local markets? If you are interested, register today!
Local strategies are the key to elevating national impact! 📈 Join Locality’s panel, “Leveraging the Power of Local to Enhance National Campaigns,” at Advertising Week NY and learn how to combine the precision of streaming with the scale of broadcast to supercharge your video campaigns. Hear from Lauren Frank Hoops, VP, Managing Digital Director at Moroch, and Steven DeMain, EVP of Sales at Locality, moderated by Kerry Flynn, Media Deals Reporter at Axios. Together, they’ll share actionable strategies to bridge the gap between local engagement and national scale, driving unmatched results. Don’t miss your chance to gain insights that will transform your approach to local advertising. Register here: https://lnkd.in/emJxyA29 See you there! #WeAreLocality #AWNewYork24 #AdvertisingWeekNY #Innovation #FutureOfMedia #MovingTVForward #Marketing #Streaming #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy
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Should be an interesting session on the power of Local!
Local strategies are the key to elevating national impact! 📈 Join Locality’s panel, “Leveraging the Power of Local to Enhance National Campaigns,” at Advertising Week NY and learn how to combine the precision of streaming with the scale of broadcast to supercharge your video campaigns. Hear from Lauren Frank Hoops, VP, Managing Digital Director at Moroch, and Steven DeMain, EVP of Sales at Locality, moderated by Kerry Flynn, Media Deals Reporter at Axios. Together, they’ll share actionable strategies to bridge the gap between local engagement and national scale, driving unmatched results. Don’t miss your chance to gain insights that will transform your approach to local advertising. Register here: https://lnkd.in/emJxyA29 See you there! #WeAreLocality #AWNewYork24 #AdvertisingWeekNY #Innovation #FutureOfMedia #MovingTVForward #Marketing #Streaming #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy
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This is a big step in making Local video easier to plan, activate and measure. Broadcast + streaming is the most effective way to maximize reach in any market. This product can do a few things: - leverages new measurement solutions to prove the effectiveness of local video - helps national brands enhance their strategy by layering Reach+ on top of key markets - makes buying local easier. One point of contact. #local #localvideo #videoadvertising #streaming #broadcast
Local video advertising just got easier with Locality Reach+, the all-in-one solution for local video advertising that combines the best of premium streaming and broadcast TV. Why Choose Reach+? • Comprehensive Reach: Seamlessly plan and measure campaigns across 150+ streaming channels and 400+ broadcast stations, ensuring you connect with 100% of U.S. DMAs—all in one simple buy. • Data-Driven Insights: Leverage deep consumer intelligence and local market expertise to craft messages that truly resonate with your audience. • Maximum Impact: Target specific markets and audiences for maximum results. Elevate your local campaigns with the unmatched power of Reach+! GET STARTED >> https://bit.ly/3zkOXfD #WeAreLocality #ReachPlus #CTV #Broadcast #LocalMarketing #VideoAdvertising #Innovation #Streaming #AdTech #NewProductLaunch #LocalAdvertisingMadeEasy
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As the streaming landscape continues to evolve at lightning speed, understanding the latest trends and viewer behaviors is crucial for brands and advertisers. Recent research from the Cognitive Sciences Department at AnalyticsIQ dives into the TV Streaming Trends & Behaviors shaping advertising - from who is watching, to how they're watching, to even their ad preferences! Check out some of the key insights and unlock the full report here! #StreamingTrends #ConsumerBehavior #MarketingData https://hubs.la/Q02SntJH0
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📢 Part Two of our six-part MediaPost blog series is live! As data continues to reshape the advertising landscape, new technologies are empowering advertisers to optimize local video campaigns across both streaming and broadcast, driving greater ROI. "Layers & Leverage: How a Strategic Approach to Local Advertising Expands a National Campaign’s ROI," features insights from Steven DeMain, EVP of Sales at Locality on how advertisers are unlocking new ways to enhance their national campaigns with local strategies. "In today’s fragmented media landscape, local advertising isn't just an option; it's a necessity for brands aiming to maximize their national campaigns." 👉 Read the full blog here >> https://bit.ly/4f0lyXe #WeAreLocality #LocalAdvertising #MediaPost #Streaming #Broadcast #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy
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Your guide to the TV Newfronts: Unlock the power of data driven insights and a range of KPIs with E-Score Streaming and E-Score Brand. Guide your decisions on monetization strategies, programming choices, and brand partnerships. Learn more about how E-Score can maximize your advertising potential on our blog here: https://lnkd.in/g8bGWp54 #streaminginsights #GenZ #Brandpartnerships
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Why brands are relying on multi-screen attribution insights In this upfront cycle, modern savvy advertisers want to align their campaign performance with business outcomes, not just media metrics. Multi-screen attribution is an effective tool for brands because it allows the advertiser to understand the customer’s behavior on a granular level by providing holistic insights on linear and streaming television in one report. Deterministic […] https://lnkd.in/eMzR27Sy
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Today's video ecosystem offers endless opportunities for viewers across a growing number of platforms and devices. However, this massive expansion of options begs the question, how do advertisers capture their audiences in such a fragmented environment? Our latest report explores this topic with insights on viewer preferences, how TV and streaming impact engagement, plus strategies to help successfully embrace fragmentation: https://comca.st/4d1O899.
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📡 Traditional Media is Evolving—Here's What You Need to Know 📡 While digital platforms are growing rapidly, traditional media isn’t going anywhere. In fact, it’s evolving. With Connected TV (CTV) and streaming audio, we’re seeing new, innovative ways to deliver ads to specific audiences through traditional channels. Marketers need to stay on top of these changes and use them to amplify their reach. The future of advertising is a blend of the old and the new, and that’s where the magic happens. #TraditionalAdvertising #CTV #StreamingAudio #MarketingStrategy #ThoughtLeadership
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More households = more viewership data to better target your intended audience. How are you utilizing TV viewing habits to shape your advertising campaign?
Effectv harnesses data insights and the power of TV to help businesses reach their most likely customers. As the advertising sales division of Comcast Cable, Effectv delivers impactful TV and streaming ad solutions to reach the right viewers efficiently and effectively. Effectv has an estimated reach of 96 million adults* across 60+ markets. From San Francisco to Boston, we can help you reach your desired audience at the local, regional, or national level. Connect with our team today to start your campaign: https://bit.ly/3uGDwfO
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