Aéropostale’s Post

Starting 2024 with our first marketing intern hire for the year! Damian Tan made an impression when he applied for a marketing internship ottertunity and responded to my punny email, inviting him for an interview. Here's his exact response (shared with his permission): Aloha Cass,  Hope your long weekend was otterly awesome!  Just a quick update that I've blocked out a slot for next Tuesday (21 Nov) from 2:30PM to 3:15PM.  Looking forward to a fin-tastic chat!  Best fishes, Damian This was the first time someone responded to me in 'our' lingo. And, of course, there were many reasons why he was eventually offered an internship with OtterHalf. My takeaway from this? I'm surprised at how much of an impression a candidate can make on me just by his response to an email inviting him for an interview. There's so much I'm learning about hiring, managing a business, and about myself every day. 💡

Day-3 of Internship in Creative strategy at HACA Works done: Reworked on my research as many terms were confusing for me and I didn't know the definition. Mistakes done: Got mixed up with terms related to brand study especially their messaging, upholding values and positioning. Insights: Learned to identify the USPs of brands and how they are using it for marketing.    New Learnings: Gained the ability to identify a brand's core values, messaging, positioning, strengths, and weaknesses.

Insights from Industry Leaders from an OMG23 intern Today, I had the chance to hear from industry professionals Alex Siddall Andriena Coleman and Chanelle Flavell. They provided invaluable insights into the world of marketing and branding during the intern Summer Series Presentation hosted by Hearts & Science, part of the OMG23 Summer intern program. Hearts & Science, with 8 offices across 7 states, is a company powered by purpose. This purpose-driven approach is evident in their commitment to creating emotions that ignite growth for brands, which they highlighted as being closely linked to achieving iconic growth. One key takeaway from their presentation was the concept of making iconic moves to increase Brand Heat. Brand Heat was a new term for me. Initially, I related it to Brand Awareness, but Alex Siddall clarified that Brand Heat pertains more to customers' desire for and consideration of a brand. This deeper understanding of Brand Heat, as opposed to mere awareness, emphasizes the importance of cultivating a strong, emotionally resonant brand presence that drives consumer passion and loyalty. I thoroughly enjoyed being part of this presentation and am looking forward to learning more from other amazing professionals throughout this series. Thank you, Hearts & Science, for this enriching experience! #Marketing #Branding #BrandHeat #HeartsAndScience #OMG23 #ProfessionalGrowth #SummerSeries #InternshipExperience #IndustryInsights

What is A/E/C, anyways, and how do you market it? I've answered some hot questions in the second video in my series of My Life as a Clark Dietz Intern! Check it out; you might even learn something new! 😊 ❤️ #aec #internship #marketingintern #marketing #intern

Why is our internship program so successful? Years (and years) ago I experienced, as an intern, what an incredible internship program can and does look like thanks to Yahoo, Dan Rosensweig and Hobart and William Smith Career Services. Their program was so impactful, it influenced the way we've built out a robust (for our size) and successful internship program. Not only have we hired incredible interns upon graduation in the last two years, we consistently hear great feedback, “When I speak to my friends [about their internships], even the ones at well-known, prestigious companies.. I’m learning 10x more and actually enjoying work everyday.” So what makes it so successful? 1. Long before a job description, the foundation for a successful internship is laid by hiring managers who are 100% bought in and excited for an intern. Their investment in an intern is extensive, there’s no denying that, so first and foremost it’s up to them to want the challenge and reward (i.e. developing a student into a professional). Get manager buy-in! 2. We treat our interns like full time employees (seriously), meaning their responsibilities have real impact and weight. We're welcoming them into a culture of trust and high performance, so from Day 1 we're emphasizing their agency, allow space for failure and supporting them with a lot of coaching. 3. We *genuinely* want them to be incredibly successful regardless of an Aircapture job offer. Want to go into aerospace instead? Maybe we don't have a job opening for them. We ensure they have everything they need to land their ideal job upon graduation. This requires project alignment from managers, extra training from the People team (LinkedIn, time management and presenting, etc.) and we extend our assistance even after they've flown our coop. Interested in joining our team? Our internship program is closed, but you can check out our other opportunities here: https://lnkd.in/g-6HXyun #climatetech #hiringnow #directaircapture #womenengineers #societyofwomenengineers #womeninclimatetech

I recently conducted an analysis using MyTelescope’s advanced search volume analysis tool, focusing on the keyword "Irvine CarMax." Over the past few years, this keyword has shown a significant 72% correlation with CarMax's share price, particularly with a one-month lag. This correlation indicates that consumer interest in specific CarMax locations can be a strong predictor of the company’s overall market performance. The one-month lag suggests that spikes in search activity are followed by corresponding changes in stock price, offering valuable lead time for investors. Understanding regional consumer behavior through search trends provides critical insights into market dynamics, helping investors make more informed decisions. MyTelescope continues to be an invaluable resource for uncovering these insights and driving strategic investment strategies. I have a few days left in my internship, and it has been both fun and super interesting to learn how strong brands can indicate stock price performance. I'll probably keep working on this even after my internship ends, as it is such an important project. It demonstrates how essential brand performance analysis is when conducting equity research. /Vishnu Rajan

What if one day, you figured out your former plan was realized successfully by someone else, but you didn't even know that brand before? There is no steal here :D It's just a coincidence that my comm plan for an intern position's test in the beginning of 2023 for the VN market came true by Celcius - a beverage brand in the US market since 2014 (you can easily follow their strategy at the end of the following slides). It certainly has some differences between products, as my received brief was just a test. However, you can easily see that the strategic approaches have lots of things in common. Sometimes, I still wonder how could I find this incredible strategy. Too much for an intern, isn't it? #marketing #advertisingagency #communicationplan #strategicplanner #strategicapproach #casestudy #communicationstrategy #beverage

Happy National Intern Day from Media Venue! In marketing, experience is one of the most important things you can have-- which can start with being an intern! Learn more about how interning can help you break into the marketing field with our new blog https://bit.ly/3ydK6wb #MediaVenue #MarketingPlan #Advertisements

Everything that touches the market is Marketing. Weather its your advertising, company policies, merchandize, a sales letter, a media appearance or an internship program. Another day, another learning curve. This time with the guru #SethGodin. #markering #strategy #msamargulzar #crushingit #reachbillions

👋✨ A Fond Farewell to Our Intern Izzy! ✨👋 As we say goodbye to Izzy, our fantastic intern, we’re reflecting on the incredible journey she’s had with us here at Four Gears. Currently in her first year at Lancaster University studying business management and Spanish, Izzy joined our team eager to dive into the world of digital marketing—and she certainly made the most of her time with us! 🌟 Izzy’s passion for business and international communication perfectly aligned with our dynamic approach and innovative projects. From day one, she threw herself into learning the ins and outs of marketing processes, video production, web development, and graphic design. 🎥🖥️🎨 One of her highlights? Getting out into the field and seeing firsthand how we work with clients. Izzy’s enthusiasm and willingness to learn made her a valued member of our team, and it’s been a pleasure watching her grow and develop her skills. 🌱 We’re incredibly proud of all that Izzy has achieved during her internship, and we know she’s got a bright future ahead in the world of business and digital marketing. Thank you, Izzy, for all your hard work and for bringing your positive energy to Four Gears. We’ll miss you, but we’re excited to see where your journey takes you next! 🚀 👉 Stay tuned to see more of the amazing work we’re doing at Four Gears, and to follow the journeys of our talented team! #FarewellIzzy #InternshipExperience #DigitalMarketing #FourGearsDigital #BusinessManagement #MarketingStrategy #SocialMediaMarketing #EngageYourAudience #EffectiveMarketing #TeamWork #MarketingInnovation #CareerGrowth #InternshipSuccess #LearningAndDevelopment #StudentLife #FutureBusinessLeader #BusinessEducation #MarketingExperts #CareerOpportunity #CreativeContent #MarketingJourney #RealWorldExperience #MarketingProcesses #InternationalBusiness #ProfessionalDevelopment #IndustryExperience #MarketingExcellence #TeamFourGears #GrowthAndSuccess #NextChapter