Alejandro Marangoni’s Post

#SundaySeries: Future of Protein 🌱 This week, we’re diving into one of the hottest topics in sustainability—plant proteins and their potential to revolutionize the food industry. According to the “TrueInvestor Global Investor Trend Report” (while from 2022, still on the rise with a lot of great insights), plant proteins have become one of the hardest currencies globally, alongside oil and gas. The market for plant-based proteins is projected to grow significantly as consumer demand for sustainable, nutritious, and ethical food choices increases. Key Takeaways: - Global Shift: Investors are seeing plant proteins as a core resource, signaling a shift in both food production and global trade. - Technology & Innovation: Companies investing in plant-based food technologies are positioned to lead the next wave of sustainable growth, with immense opportunities in scaling production. - Baltic Opportunity: The Baltic region is rich in agricultural land, making it a potential powerhouse for plant-based protein innovation. By integrating sustainability with cutting-edge technologies, Baltic businesses can take advantage of this growing market and lead Europe in food sustainability. 🔗 Actionable Insight for Baltic Businesses: - R&D Investments: Focus on plant-based alternatives and protein innovation to meet both local and global demand. - Sustainability Goals: Align your development with sustainable practices that also benefit the environment, such as reducing carbon emissions from food production. - Collaboration Opportunities: Partner with local farms and innovation hubs to develop region-specific solutions that can scale internationally. 🚨 Apply for the Baltic Sustainability Awards! No matter what size your company is or what specific impact space you’re working in, apply until October 6 to showcase your initiatives. We evaluate initiatives, not companies as a whole—this is your chance to put a spotlight on the actions you’re taking to drive sustainability. 🗓️ Save the date: November 27, Riga will host the leading sustainability gathering in the Baltics - Baltic Sustainability Forum 2024. CEOs, executives, and sustainability experts will come together to form the next wave of impactful collaborations. Don’t miss out! Ready to explore how your business can lead in the future of sustainable food and beyond? Let’s take action together! 💼

Eating your package might sound odd, but it's the future calling. Imagine a world where your snack's wrapper is as edible and nutritious as the food it contains. This isn't a scene from a sci-fi movie, but a reality being shaped by sustainable innovation. Food packaging waste contributes significantly to global pollution, harming our oceans and wildlife. But what if we could reduce this footprint, one bite at a time? Edible packaging is stepping up as a game-changer, marrying convenience with conservation. This culinary adventure isn't just about tasting the future; it's about creating it. Innovators are using seaweed, rice paper, and even milk protein to craft packaging that disappears, not in landfills, but on your tongue. The question isn't why we should embrace edible packaging, but why haven't we already? Let's chew on that. Join the movement towards a cleaner, waste-free world. Think outside the box, and maybe eat it too. Your thoughts? Let's start a conversation below.

Is our pursuit of sustainability overshadowed by convenience? In the realm of sustainable cultivation and food production, convenience often eclipses our noble intentions. The allure of quick, easy solutions can sidetrack us from the path of truly sustainable practices which require time, effort, and commitment. Algae biotechnology offers a beacon of hope in this scenario. It embodies an intersection where sustainability meets innovation – providing a blueprint for future food sources that are not only nutrient-rich but also environmentally friendly. However, adopting such technologies and methods requires a significant mindset shift. It demands we prioritize long-term benefits over short-term conveniences. For instance, integrating spirulina into global food systems could revolutionize nutritional accessibility while drastically reducing environmental footprints. But this requires investing in research, infrastructure, and public awareness to truly harness its potential. The question we must grapple with is: Are we willing to embrace these sustainable innovations at the cost of convenience? By choosing the path less travelled today, we lay down the stepping stones for future generations towards a more sustainable world. Let's engage in open dialogues about integrating innovative solutions like algae biotech into mainstream culture and economy. Together, we can redefine what convenience means – making sustainability its cornerstone.

How to move the transition to sustainable food consumption towards a societal tipping point - in Elsevier Technological Forecasting & Social Change (2024) - Maureen Schulze, Copenhagen Business School, CBS Sustainability Centre. - Meike Janssen, CBS - Copenhagen Business School - Jessica Aschemann-Witzel, Aarhus University Highlights •Transition research benefits from insights on consumers' behavioral drivers. •A mix of interventions is needed to accelerate the transition of the food system. •Level of policy commitment determines the speed of the transition. •A radical step by a large retail chain will likely cause positive cascading effects. •Strong formalized networks foster vertical and horizontal cooperation. Abstract A large-scale transition of food consumption in high-income countries is required to mitigate adverse impacts on the climate and the environment. To further understand which actions can contribute to triggering societal tipping in sustainability transitions empirical observations and a closer link to existing theories is urgently needed. We integrate renowned models of behavior change, food consumption, and marketing into the framework of positive tipping points in sustainability transitions using an empirical analysis of four case studies from Denmark. The proposed framework specifies enabling conditions, interventions, and reinforcing feedback. The case studies suggest that the factors identified from existing consumer-oriented theoretical frameworks can lead to societal tipping points. Also, the transition to sustainable food consumption requires not only engagement from all groups of actors—business/industry, policy, civil society, and consumers—but also pooling and aligning the available resources to trigger a societal tipping point. The case studies provide interesting examples of how influential single players can scale up system change. The paper concludes with a critical reflection of tipping points in sustainability transitions of the food system. https://lnkd.in/ebTvETJP

♻️ Sustainability Milestones🏁 The sustainability of cereals value chain is becoming a critical issue in the global food system, especially in the context of feeding a growing worldwide population. As cereals form a significant part of the human diet, addressing their environmental impact is crucial. The production of cereals, such as wheat, rice, and maize, often involves practices that are not sustainable, leading to soil degradation, water scarcity, and increased carbon emissions. A major problem is the inefficiency of food systems and value chains, which results in significant food waste. Improving these systems could reduce waste and ensure that more of the cereals produced reach those in need. Additionally, the ethical considerations of cereal production, such as the use of palm oil and the carbon footprint of processing and packaging, cannot be ignored. Companies are increasingly being held accountable for their environmental impact, and consumers are demanding more eco-friendly and ethical options. This is where innovative startups like Seedsight come into play. Seedsight 's mission is to revolutionize the cereal industry by promoting sustainable agricultural practices, reducing waste in the supply chain, and enhancing the overall efficiency of food systems. By leveraging technology and data, Seedsight aims to create a more resilient and ethical food system that can sustainably feed the global population. Supporting such initiatives is not just about choosing more ethical cereal brands but also about backing the systemic changes needed to ensure food security for future generations. #sustainability #seedsight

Video: Accelerating sustainability with cultured meat Watch the video to learn how our investment strategy contributes to advancing cultivated protein as part of our larger focus on sustainable foods.

🌍 How are collaborative ecosystems shaping the future of food innovation? 🍽️ According to a recent article from the World Economic Forum, niche food innovations are turning into global standards through the power of collaboration. 🌱 From sustainable proteins to nutrient-rich crops, companies are coming together to drive change in the food system. This isn’t just a trend — it’s a movement aiming to tackle food security, climate change, and nutrition needs worldwide. 🚀 Ecosystems that connect food startups, multinational corporations, investors, and regulators are the driving force behind these changes. By working together, they accelerate the scale-up of innovations, reduce costs, and establish industry standards that pave the way for sustainable, healthy food options to reach global markets. 💡 The key to these ecosystems are partnerships with a shared vision. Whether it's tech for sustainable agriculture, diversified proteins like plant-based meat, or food waste reduction, collaborative ecosystems enable a faster route from concept to market. And it's not just startups benefiting – established food companies are also rethinking their product lines to meet consumer demand for health, sustainability, and ethical sourcing. Bonus: they better their environmental footprint. 🔄 This approach doesn’t just revolutionize food but helps align with the United Nations Sustainable Development Goals (SDGs), focusing on responsible production and consumption, zero hunger, and climate action. Learn more at the link in the comments. #FoodInnovation #SustainableFood #Collaboration #FoodSystemsTransformation

Do you see the growing demand for healthier and more sustainable food and drinks? Apparently, so does Tate & Lyle. Their decision to acquire an ingredients company aiming at this market shift can only mean one thing – they’re betting big on the future of what we see on our plates and in our glasses. But let’s not get too excited, shall we? Here’s the reality check: - Companies aren’t always saints. They’re here for profit. Is this really about a health revolution or just a shiny green marketing ploy? - Healthier and sustainable often translates to higher prices. Will these new products be accessible to the average consumer or just another elitist trend? - Eco-friendly and healthier options are attractive, but let’s not forget the environmental impact of these supply chains. How sustainable is sustainable ? I foresee a mixed reception – some will welcome the change, others will question the sincerity. Let’s stay vigilant and see if Tate & Lyle walks the walk or just talks the talk. And to end on a bright note – if they succeed and truly do what they promise, we might just see a genuine shift toward better, more conscious eating habits. Fingers crossed! 🤞 https://lnkd.in/emdgfXDV

Sustainable Foods is back, bigger, better and with a whole new website 😎 😍 Cop 28 finally put food on the table (no pun intended!), with 134 countries signing a declaration to integrate food systems into their climate plans for 2025! 🌐 🌍 Sustainable Foods, now in its 4th edition, will take place on the 28-29 January 2025 at the Business Design Centre, cementing itself as the senior strategic summit for those setting the agenda within food systems transformation. Interested to learn more? Our 2023 post show report is available to download, https://lnkd.in/e3uGWZnZ Here are some key takeaways. ➡ Technological Innovation: Insights were shared on the critical role of technology and innovation in transitioning the sector towards circular and regenerative food systems, including leveraging carbon emission data for AI, exploring the frontier of alternative proteins, and integrating digital solutions into agriculture. ➡ Collaboration: A resounding call from across all stakeholders underlining the importance of collaborated efforts to transform the F&D supply chain. ➡ Biodiversity: The need to introduce sustainable approaches such as land-sparing and land-sharing as options to tackle the loss of biodiversity within F&D. ➡ Data Standardisation: The imperative need for data standardisation emerged as a key focus of the conference, with a particular focus on the importance of uniform metrics for measuring impact across the entire supply chain Download 🔽 the post show report to read all the executive summaries, speakers, recommendations and plans for 2025! https://lnkd.in/e3uGWZnZ

🌍 How are collaborative ecosystems shaping the future of food innovation? 🍽️ According to a recent article from the World Economic Forum, niche food innovations are turning into global standards through the power of collaboration. 🌱 From sustainable proteins to nutrient-rich crops, companies are coming together to drive change in the food system. This isn’t just a trend — it’s a movement aiming to tackle food security, climate change, and nutrition needs worldwide. 🚀 Ecosystems that connect food startups, multinational corporations, investors, and regulators are the driving force behind these changes. By working together, they accelerate the scale-up of innovations, reduce costs, and establish industry standards that pave the way for sustainable, healthy food options to reach global markets. 💡 The key to these ecosystems are partnerships with a shared vision. Whether it's tech for sustainable agriculture, diversified proteins like plant-based meat, or food waste reduction, collaborative ecosystems enable a faster route from concept to market. And it's not just startups benefiting – established food companies are also rethinking their product lines to meet consumer demand for health, sustainability, and ethical sourcing. Bonus: they better their environmental footprint. 🔄 This approach doesn’t just revolutionize food but helps align with the United Nations Sustainable Development Goals (SDGs), focusing on responsible production and consumption, zero hunger, and climate action. Learn more at the link in the comments. #FoodInnovation #SustainableFood #Collaboration #FoodSystemsTransformation