Allied Global Marketing’s Post

Amidst a rapidly evolving sports landscape, independents are leading more integrated collaborations with brands and athletes to engage fans. Dan Conti spoke with Digiday about PMG’s sports marketing practice, offering dedicated strategies across brand partnerships, social media, streaming, and more. Learn more about how sports have become an interactive force in the media landscape: https://bit.ly/3YSKnzI

Our CEO and Principal, Jean Freeman, was recently featured in Digiday, discussing how independent agencies are expanding their sports practices. The article highlights how we’re leveraging the unique strengths of being an independent agency to drive growth for our sports clients through a fully integrated approach. Check out the article linked below to learn more! #TakeBiggerBites 

💡 Why is sports marketing a game-changer for businesses?  In the competitive world of marketing, finding unique ways to connect with your audience is key. Sports marketing emerges as a powerful strategy, offering brands a platform to engage with consumers on an emotional and global scale. Here’s why integrating sports into your marketing mix can be a game-changer: 1. Global Reach: Sports transcend cultural and geographic barriers, offering brands a worldwide audience. 2. Emotional Connection: The passion for sports can be leveraged to foster a deep, emotional bond with your brand. 3. Brand Loyalty and Visibility: Associating with sports can enhance brand loyalty and ensure your brand is seen on an international stage. From strategic sponsorships to engaging content that captures the spirit of the game, sports marketing offers diverse avenues to elevate brand presence and connect with consumers in meaningful ways. #SportsMarketing #BusinessStrategy #VantageVision

While millions will tune in to watch the games, younger viewers are flocking to social platforms like TikTok for their Olympic fix. This shift means brands and organizers are doubling down on their social media presence. Rahul Titus from Ogilvy says it best: "It's no longer enough to make a beautiful TV ad." Brands need a connected ecosystem, activating athletes on social media before, during, and after the event. How are you tuning into the Olympics? #Olympics #Advertising #BrandStrategy

Sport is now entering an era where new commercial strategies can pay off. As digital engagement in sport increases, new opportunities are appearing for sports organisations, particularly those at the lower end of the pyramid. Adopting the right commercial strategies can help those organisations unlock growth and increase revenues in three key areas: 🔊Media New digital platforms are creating demand for new media content, while innovations in broadcast services are making production cheaper and more accessible. 🏅Matchday & merchandising Matchday and merchandising are the revenue streams organisations can most directly control. Data-driven marketing, to target and tailor messages to particular fan segments, can drive growth in these revenues. 💰Sponsorship Sponsorship is beginning to take over as the major driver of revenue growth and brands increasingly see the value of sports marketing. Fans have deep emotional connections with their teams which offer big opportunities for brand amplification, particularly when aligned with effective targeting. In this insights piece from CIL’s Media practice, we examine how technology is creating opportunities for lower tier sports and how the implications of these new models on commercial strategies. #CILInsights #Media #Sports #Marketing #DigitalEngagement

Sports events draw massive audiences and offer a unique opportunity to connect with consumers in a meaningful way. How are you leveraging those sporting events? #DigitalMarketing #SmallBusiness #SportsMarketing #Expert https://hubs.la/Q029tZLw0

dentsu Announces Dentsu Sports International in MENA. DSI MENA will comprise of Dentsu Sports International Commercial, MKTG Sports + Entertainment, and Dentsu Sports Analytics as its core businesses. Tarek Daouk | Charlie Wylie | Olaf Borutz | Echo Li read more: https://lnkd.in/dQyWxHg8 #DentsuSportsInternational #DSI #MENA #SportsMarketing #Analytics #MarketingCommunications #SportsIndustry #adtechtoday

🌟 Understanding the value of your digital assets and effectively communicating that to potential #sponsors and commercial partners needs to be the most critical focus point for sports looking to grow its commercial portfolio today. 🌟 With content creation and social media at the forefront of all sports properties globally, unlocking legitimate commercial opportunities through these channels is the most effective way to drive direct returns from our efforts to build a digital audience and fanbase. Clear communication of this value is essential, as many brands are still developing their methods for measuring the impact of these initiatives beyond traditional marketing and sponsorship investments. Let's work together to showcase the incredible value of our digital assets and drive the sports industry forward! 💪🚀 #SportsBusiness #ContentCreation #SocialMedia #SportsMarketing

B2B brands' investments in the 2024 Paris games help underscore how the recent growth of live sports on connected TV, together with the blurring lines between consumer and business audiences on digital media, could supercharge their investments in live sports, helping them address hard-to-aggregate mass audiences. #livesports #connectedTV #advertising