Amazing Agency’s Post

🚀 #Amazon's ascent in the digital advertising space is undeniable. According to recent testimony in the U.S. Justice Department's case against Google, Amazon's #retail #advertising #revenues have now #surpassed #Google's. 🔎 This highlights a significant shift in the industry, where Amazon's ad business has #grown fourfold in just five years, #transitioning from a sales channel to a dominant pay-to-play retail platform. While Google and Meta still lead in overall digital advertising, Amazon’s influence in retail advertising is becoming increasingly formidable. 💼 As Amazon continues to #expand, it’s clear that the platform is not just a marketplace but a #powerful #advertising #network that leverages shopper data to target ads both on and off its site. This rapid growth underscores Amazon's evolving role in the digital ecosystem, signaling a #future where brands must navigate a complex landscape of advertising channels to reach their audiences effectively. 💹 We've long recognized the #power and #effectiveness of campaigns within Amazon's advertising network. If you're #interested in understanding how to leverage this platform to #drive your brand's #success, don't hesitate to contact us. We're here to #help you navigate and capitalize on the #opportunities Amazon offers. https://lnkd.in/dwcTr9Hi #AmazonExperts #AmazonAgency #PrimeVideo #Twitch #AmazonTV #AmazonEcosystem #WeAreAmazing #AdvertisingStrategy #RetailMedia #OpportunityAmazon #CPM #DSP #SponsoredAds #SellAmazon #Branding #Awareness

🚀 #Amazon's ascent in the digital advertising space is undeniable. According to recent testimony in the U.S. Justice Department's case against Google, Amazon's #retail #advertising #revenues have now #surpassed #Google's. 🔎 This highlights a significant shift in the industry, where Amazon's ad business has #grown fourfold in just five years, #transitioning from a sales channel to a dominant pay-to-play retail platform. While Google and Meta still lead in overall digital advertising, Amazon’s influence in retail advertising is becoming increasingly formidable. 💼 As Amazon continues to #expand, it’s clear that the platform is not just a marketplace but a #powerful #advertising #network that leverages shopper data to target ads both on and off its site. This rapid growth underscores Amazon's evolving role in the digital ecosystem, signaling a #future where brands must navigate a complex landscape of advertising channels to reach their audiences effectively. 💹 We've long recognized the #power and #effectiveness of campaigns within Amazon's advertising network. If you're #interested in understanding how to leverage this platform to #drive your brand's #success, don't hesitate to contact us. We're here to #help you navigate and capitalize on the #opportunities Amazon offers. https://lnkd.in/dwcTr9Hi #AmazonExperts #AmazonAgency #PrimeVideo #Twitch #AmazonTV #AmazonEcosystem #WeAreAmazing #AdvertisingStrategy #RetailMedia #OpportunityAmazon #CPM #DSP #SponsoredAds #SellAmazon #Branding #Awareness

Another positive news for #retailmedia ➡️ Amazon's retail advertising revenues have surpassed Google's 😎 As of 2023, Amazon's retail advertising revenues have surpassed Google's, according to Google’s testimony in a U.S. Justice Department case. Although Google’s overall advertising business is much larger and spans various industries, Amazon’s focused dominance in retail advertising has grown rapidly. Over the past four quarters, Amazon's ad sales reached $51 billion, reflecting a significant shift in its role from a sales channel to a pay-to-play platform. While Google and Meta lead in driving website traffic, Amazon excels at capturing shopper intent, with its ad network leveraging shopper data to target ads both on and off Amazon. More details here 👉 https://lnkd.in/eUKzsD9N Interested in retail media in CEE region? Get in touch ➡️ Heureka Group #heureka #heurekagroup #online #ecommerce #advertising

The example of how to boost a retailer's p&l with highly profitable service revenues: #Amazon sells more retail ads than Google. In the last four quarters, Amazon sold $51 billion worth of ads - four times more than five years ago (more than twice as much as Google's ad business). #transformation #retailmedia

#Amazon #PrimeDay #AmazonAds Because so much of Amazon's revenue is from platform advertising (and as it has become more important to their business over time) one could infer that 1) Amazon has grown their seller and customer audiences enough. The next stage of their revenue/profitability growth will not come from expanding distribution or sales markets - instead from advertising and data (selling ultra high margin services on existing fixed cost infrastructure) 2) With end customer satisfaction as absolute priority, merchant complaints about various warehousing problems, copyright infringement, customer refund abuse (refund shopping), review farming, etc. can be ignored but the false discount phenomenon that hurts customers and benefits sellers needs to be addressed 3) Amazon not fixing the various problems discussed in their seller community is actually good for business. Resellers of knockoff products, low quality private label products, China sellers, etc. have just as much (or more) incentive to engage in advertising spend as "name brand" or "legitimate sellers." Name brand sellers must also advertise to compete with merchants that directly knock off their products and sell side by side on the same sales platform. Because of other issues like review farming and Amazon Basics competition, over time merchants will become increasingly reliant on advertising to gain 1st page above the fold srp visibility 4) Amazon probably makes more money/more profit on Prime Day advertising than the various seller fees https://lnkd.in/d_pSBmb2 https://lnkd.in/dVi77n_T. https://lnkd.in/dj6T6Euw https://lnkd.in/d7sgSq-z

Who saw this coming? 😱 Amazon has officially dethroned Google as the retail ad king! According to Google's own testimony, Amazon's retail ad revenue now surpasses theirs. 🤯 Amazon is now the third largest digital advertising platform, trailing only Google and Meta (Facebook). While Google’s $251 billion advertising business is five times larger than Amazon’s, it spans various industries beyond retail. Amazon, however, focuses almost exclusively on retail advertisers, making it the largest retail advertising network. Over the past four quarters, Amazon sold $51 billion worth of ads — an astonishing fourfold increase from five years ago, outpacing even Google’s ad business growth 📈 This shift means that Amazon is capturing a larger share of the shopper's journey, with ads appearing closer to the point of purchase. And with Amazon accounting for at least 40% of U.S. e-commerce, brands are now spending more on Amazon ads to reach shoppers than on driving traffic to their websites 💰 For brands, this transition has profound implications. Are you ready to adapt your advertising strategy to this new reality? 🤔 At HatchEcom, our team of Amazon experts is here to help you navigate this evolving landscape. With our proven strategies, we can optimize your brand's presence on Amazon, ensuring you stay ahead of the curve and maximize your ad spend. Let us guide you through these changes and turn them into growth opportunities for your brand! 🚀 #amazon #google #retail #advertising #ecommerce #digitalmarketing #marketing #business #shopperjourney #retailindustry #industrynews #news #marketingtrends

Navigating the complexity of Amazon's advertising landscapes demands a thorough understanding of important metrics, one that stands out: ACoS (Advertising Cost of Sale). Mastering this concept can greatly improve Amazon advertising strategy. ⭐ 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐀𝐂𝐨𝐒? ACoS measures the money you spend on adverts to the revenue earned by those ads. In other words, it illustrates the percentage of ad sales revenue that goes towards advertising expenses. 💡 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Consider a seller who has recently launched a stylish eco-friendly water bottle. They spend $200 on targeted ads during a popular promotional campaign and, to their joy, earn $1,000 in sales over the weekend through the promotional campaign. Using the formula: ACoS = (Ad Spend ÷ Total Sales from Ad) × 100. The calculation goes like this: ACoS = ($200 ÷ $1,000) × 100 = 20% This means that the seller spends 20 cents for every dollar of sales. This statistic is critical for determining the effectiveness of advertising budget and determining how effectively the marketing strategy is working. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐢𝐧𝐭𝐞𝐫𝐩𝐫𝐞𝐭 𝐀𝐂𝐨𝐒 𝐭𝐨 𝐝𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞 𝐚𝐝 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬: 🥇 𝐋𝐨𝐰 𝐀𝐂𝐨𝐒: A low ACoS shows effective marketing campaigns that maximize profit margins. 🥈 𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐞 𝐀𝐂𝐨𝐒: If ACoS is moderate (between 25-40%), it indicates room for development. Seller might want to examine keyword strategy or try A/B testing multiple ad creatives to determine what works best with target audience. 🥉𝐇𝐢𝐠𝐡 𝐀𝐂𝐨𝐒: A high ACoS (over 40%) requires a thorough review of the ad strategy. This might require delving into campaign analytics. ACoS is more than a number; it's an important metric that influences a product's advertising health and strategy. Understanding it allows Amazon Seller to make more informed decisions that can drastically improve your bottom line. 👉 Let's connect and exchange insights for e-commerce success! #NayabAkhtar #Amazon #AmazonFBA #eCommerce #Advertising #ACoS #PPC #AmazonSelling

Caution... Insane Numbers Below! 📈 Amazon's Advertising Services: Unbelievable Growth! In the latest earnings report, Amazon's Advertising Services segment showcased remarkable performance: 💰 $12.8 billion in Q2 alone, up by $2 billion year over year. 📈 10% increase in net sales and doubling profitability to $13.5 billion. 🌍 Over the past twelve months, Amazon Ads has raked in $50 billion, more than the GDP of entire countries like Iceland, Armenia, and Jordan! This is JUST from ads! As CEO Andy Jassy highlighted: 🎥 “We’re at the very beginning of what’s possible in our video advertising.” 📊 The majority of ad revenue is currently driven by sponsored product listings. 🔄 The future is promising as Amazon aims to directly connect business outcomes to traditionally awareness-focused advertising through advanced measurement and ad tech. But this isn't good for everyone... 📈 Increased Competition and Costs: Higher advertising costs and potential ad saturation, reducing effectiveness. 🔄 Dependence on Amazon: Over-reliance can limit control and stability, with restricted access to campaign data. 💸 Impact on Profit Margins: Higher costs and increased competition can squeeze profit margins and trigger price wars. 🔒 Data and Privacy Concerns: Limited data access and privacy issues with targeted ads. 📉 Potential for Market Saturation: Brand dilution and decreased consumer trust due to ad overexposure. 🎯 Strategic Shifts: Focus on ad revenue may divert resources from other marketing channels, impacting overall marketing strategy and shopping experience. Brands must strategize to mitigate these risks for sustainable growth. #Amazon #Advertising #Growth #Innovation #EarningsReport #Business

Selling on Amazon today v. 10 years ago. The fundamentals haven't changed, but ads are in a different stratosphere. ⏪ Looking back to when I first joined the Amazon world in 2015, content was king. Brands invested heavily into great imagery, lifestyle visuals, and descriptions highlighting key features and value props beyond just specs. It was also an exciting inflection point, as Amazon's advertising solutions for sponsored ads were just launching. This opened up a new avenue for brands to drive traffic to those content-rich listings through keyword campaigns and banners. ⏩ Fast forward nearly a decade, and the landscape has evolved drastically. You simply cannot sell on Amazon today without an advertising strategy and budget. While strong product content remains important, you need an advertising strategy to increase visibility and drive shoppers to your listings, especially with fierce competition. Over 50% of online shoppers now use Amazon to discover products. Amazon has become a pay-to-play platform. Brands must double down on this paid channel that the majority of consumers use as their first product search touchpoint. It's been quite the journey watching Amazon's ad solutions mature, but it's just the beginning. With new technology that's emerging, we're at another inflection point in the story of winning on Amazon where the name of the game is being efficient and effective with your ad dollars. #AmazonAI #AmazonSellers #AmazonAds

💡 Unlock Amazon's Advertising Power with Buy with Prime! Excited about leveraging Amazon data for advertising? Here’s what you need to know: Amazon Display Ads for Buy with Prime: Recently launched, this feature allows merchants to schedule display ad campaigns using Amazon's unique shopping signals. Drive traffic to your own website with these powerful tools. 🛍️ Extensive Display Network: Remarketing to shoppers interested in your products or similar categories is now possible across sites beyond Amazon.This expansive network helps capture more potential customers. 🌐 Proven Success Stories: Brands like BareMinerals have seen a 60% increase in shopper conversion and a 40% increase in sales per visitor using Buy with Prime. Another success, ZOA Energy, saw a 29% increase in average order value. 📈 🌟 Utilize these promotional features to maximize your advertising efforts and enhance your eCommerce success! 👉https://buff.ly/4cmPBrn #eCommerce #BuyWithPrime #AmazonAdvertising #DisplayAds #MarketingStrategy #BellaVix