Michal Vodak’s Post

🚀 #Amazon's ascent in the digital advertising space is undeniable. According to recent testimony in the U.S. Justice Department's case against Google, Amazon's #retail #advertising #revenues have now #surpassed #Google's. 🔎 This highlights a significant shift in the industry, where Amazon's ad business has #grown fourfold in just five years, #transitioning from a sales channel to a dominant pay-to-play retail platform. While Google and Meta still lead in overall digital advertising, Amazon’s influence in retail advertising is becoming increasingly formidable. 💼 As Amazon continues to #expand, it’s clear that the platform is not just a marketplace but a #powerful #advertising #network that leverages shopper data to target ads both on and off its site. This rapid growth underscores Amazon's evolving role in the digital ecosystem, signaling a #future where brands must navigate a complex landscape of advertising channels to reach their audiences effectively. 💹 We've long recognized the #power and #effectiveness of campaigns within Amazon's advertising network. If you're #interested in understanding how to leverage this platform to #drive your brand's #success, don't hesitate to contact us. We're here to #help you navigate and capitalize on the #opportunities Amazon offers. https://lnkd.in/dwcTr9Hi #AmazonExperts #AmazonAgency #PrimeVideo #Twitch #AmazonTV #AmazonEcosystem #WeAreAmazing #AdvertisingStrategy #RetailMedia #OpportunityAmazon #CPM #DSP #SponsoredAds #SellAmazon #Branding #Awareness

🚀 #Amazon's ascent in the digital advertising space is undeniable. According to recent testimony in the U.S. Justice Department's case against Google, Amazon's #retail #advertising #revenues have now #surpassed #Google's. 🔎 This highlights a significant shift in the industry, where Amazon's ad business has #grown fourfold in just five years, #transitioning from a sales channel to a dominant pay-to-play retail platform. While Google and Meta still lead in overall digital advertising, Amazon’s influence in retail advertising is becoming increasingly formidable. 💼 As Amazon continues to #expand, it’s clear that the platform is not just a marketplace but a #powerful #advertising #network that leverages shopper data to target ads both on and off its site. This rapid growth underscores Amazon's evolving role in the digital ecosystem, signaling a #future where brands must navigate a complex landscape of advertising channels to reach their audiences effectively. 💹 We've long recognized the #power and #effectiveness of campaigns within Amazon's advertising network. If you're #interested in understanding how to leverage this platform to #drive your brand's #success, don't hesitate to contact us. We're here to #help you navigate and capitalize on the #opportunities Amazon offers. https://lnkd.in/dwcTr9Hi #AmazonExperts #AmazonAgency #PrimeVideo #Twitch #AmazonTV #AmazonEcosystem #WeAreAmazing #AdvertisingStrategy #RetailMedia #OpportunityAmazon #CPM #DSP #SponsoredAds #SellAmazon #Branding #Awareness

🚀 #Amazon's ascent in the digital advertising space is undeniable. According to recent testimony in the U.S. Justice Department's case against Google, Amazon's #retail #advertising #revenues have now #surpassed #Google's. 🔎 This highlights a significant shift in the industry, where Amazon's ad business has #grown fourfold in just five years, #transitioning from a sales channel to a dominant pay-to-play retail platform. While Google and Meta still lead in overall digital advertising, Amazon’s influence in retail advertising is becoming increasingly formidable. 💼 As Amazon continues to #expand, it’s clear that the platform is not just a marketplace but a #powerful #advertising #network that leverages shopper data to target ads both on and off its site. This rapid growth underscores Amazon's evolving role in the digital ecosystem, signaling a #future where brands must navigate a complex landscape of advertising channels to reach their audiences effectively. 💹 We've long recognized the #power and #effectiveness of campaigns within Amazon's advertising network. If you're #interested in understanding how to leverage this platform to #drive your brand's #success, don't hesitate to contact us. We're here to #help you navigate and capitalize on the #opportunities Amazon offers. https://lnkd.in/dwcTr9Hi #AmazonExperts #AmazonAgency #PrimeVideo #Twitch #AmazonTV #AmazonEcosystem #WeAreAmazing #AdvertisingStrategy #RetailMedia #OpportunityAmazon #CPM #DSP #SponsoredAds #SellAmazon #Branding #Awareness

Who saw this coming? 😱 Amazon has officially dethroned Google as the retail ad king! According to Google's own testimony, Amazon's retail ad revenue now surpasses theirs. 🤯 Amazon is now the third largest digital advertising platform, trailing only Google and Meta (Facebook). While Google’s $251 billion advertising business is five times larger than Amazon’s, it spans various industries beyond retail. Amazon, however, focuses almost exclusively on retail advertisers, making it the largest retail advertising network. Over the past four quarters, Amazon sold $51 billion worth of ads — an astonishing fourfold increase from five years ago, outpacing even Google’s ad business growth 📈 This shift means that Amazon is capturing a larger share of the shopper's journey, with ads appearing closer to the point of purchase. And with Amazon accounting for at least 40% of U.S. e-commerce, brands are now spending more on Amazon ads to reach shoppers than on driving traffic to their websites 💰 For brands, this transition has profound implications. Are you ready to adapt your advertising strategy to this new reality? 🤔 At HatchEcom, our team of Amazon experts is here to help you navigate this evolving landscape. With our proven strategies, we can optimize your brand's presence on Amazon, ensuring you stay ahead of the curve and maximize your ad spend. Let us guide you through these changes and turn them into growth opportunities for your brand! 🚀 #amazon #google #retail #advertising #ecommerce #digitalmarketing #marketing #business #shopperjourney #retailindustry #industrynews #news #marketingtrends

Caution... Insane Numbers Below! 📈 Amazon's Advertising Services: Unbelievable Growth! In the latest earnings report, Amazon's Advertising Services segment showcased remarkable performance: 💰 $12.8 billion in Q2 alone, up by $2 billion year over year. 📈 10% increase in net sales and doubling profitability to $13.5 billion. 🌍 Over the past twelve months, Amazon Ads has raked in $50 billion, more than the GDP of entire countries like Iceland, Armenia, and Jordan! This is JUST from ads! As CEO Andy Jassy highlighted: 🎥 “We’re at the very beginning of what’s possible in our video advertising.” 📊 The majority of ad revenue is currently driven by sponsored product listings. 🔄 The future is promising as Amazon aims to directly connect business outcomes to traditionally awareness-focused advertising through advanced measurement and ad tech. But this isn't good for everyone... 📈 Increased Competition and Costs: Higher advertising costs and potential ad saturation, reducing effectiveness. 🔄 Dependence on Amazon: Over-reliance can limit control and stability, with restricted access to campaign data. 💸 Impact on Profit Margins: Higher costs and increased competition can squeeze profit margins and trigger price wars. 🔒 Data and Privacy Concerns: Limited data access and privacy issues with targeted ads. 📉 Potential for Market Saturation: Brand dilution and decreased consumer trust due to ad overexposure. 🎯 Strategic Shifts: Focus on ad revenue may divert resources from other marketing channels, impacting overall marketing strategy and shopping experience. Brands must strategize to mitigate these risks for sustainable growth. #Amazon #Advertising #Growth #Innovation #EarningsReport #Business

Elevate Your Sales Game with Amazon Advertising! 🌟 In today's competitive e-commerce arena, mastering Amazon advertising is the ultimate secret sauce to boosting your product visibility and driving traffic to your listings. Here's why it's an absolute game-changer: 💰 Skyrocketing Revenue Potential: Brace yourself for mind-blowing numbers! Amazon's advertising revenue is on track to surpass a jaw-dropping $25 billion by 2023. That's not just a figure, it's a golden opportunity for savvy sellers like you to tap into a goldmine of potential profits. 🎯 Strategic Spotlight: Sponsored Product ads steal the show, accounting for a whopping 85% of Amazon's ad revenue. With strategic placement and laser-focused targeting, these ads offer a direct pathway to your ideal customers, putting your products front and center in their shopping journey. 💡 ROI on Steroids: Here's where the magic happens: for every $1 you invest in Amazon advertising, you can expect an average return of $4. Yes, you read that right! It's the kind of ROI dreams are made of, and it's yours for the taking with a savvy advertising strategy. But wait, there's more! Mastering Amazon advertising isn't just about throwing money at campaigns; it's about strategy, finesse, and a sprinkle of creative genius. As your go-to Amazon advertising guru, I bring a wealth of expertise and hands-on experience to the table. Together, let's craft ad campaigns that not only grab attention but drive action. From keyword wizardry to bid management mastery, I've got the tools and tactics to propel your sales skyward. Ready to take your Amazon advertising game from good to great? Let's connect and chart a course for success together! 🚀💼 Excited to partner with you on this epic journey! #amazonsales #amazonads #amazonfba #amazonexpert #amazonadvertising #amazonselling #amazonprime

The example of how to boost a retailer's p&l with highly profitable service revenues: #Amazon sells more retail ads than Google. In the last four quarters, Amazon sold $51 billion worth of ads - four times more than five years ago (more than twice as much as Google's ad business). #transformation #retailmedia

If you advertise on Amazon, here are two numbers from Amazon's earnings release today that should get your heart rate going: 27% and 9% 27% is the year-over-year growth in Amazon's Q4 advertising revenue. 9% is the year-over-year growth in Amazon's Q4 online store sales. How should we interpret Amazon's advertising growth outpacing online store sales growth by a measure of 3 to 1? Well, online store sales are a good proxy for online store traffic. There's actually plenty of reason to believe that Amazon is learning to be more efficient at selling, so sales growth is likely outpacing online store traffic growth...but we can ignore that for now and take 9% as a "high" proxy for traffic growth. So, how does the growth of advertising revenue greatly outpace traffic? There are basically two ways: 1) Create more advertising real estate (supply) 2) Increased advertiser demand (in the form of higher CPCs and CPMs) It's fair to say that Amazon has increased supply through streaming offerings like Thursday Night Football and hit Amazon MGM Studios shows, but these don't account for an additional +$3B in ad revenue. Meaning, we are seeing the squeeze as Amazon adds more sponsored placements to search results and product pages and advertisers compete for these placements at unprecedented bids. Yet with the changes to Meta ads, Amazon is still one of the best places for consumer-product brands to advertise. And targeting keeps getting better with rapid changes in AMC data and sponsored ad reports. So, the bottom line is...you'd better have a robust strategy and nimble execution for your Amazon advertising... ...'cause it ain't getting any easier. #amazon #earningsreport #advertising #ecommerce

Amazon reports ad sales of $14.7 billion in the fourth quarter of fiscal year 2023. More here: https://lnkd.in/gWX-sgbq #advertising | #marketing | #campaigns | #amazon | #adsales | #adrevenue | #ecommerce | #ecommercemarketing | Andy Jassy | Amazon Ads

What would you do if you knew exactly how much your competitors were spending on Amazon Sponsored Advertising? Our very own Alexander Sunde-Brown developed a model that can accurately predict a competitor's Amazon search ad clicks and ad spend. What you're looking at below is a scatter plot that highlights actual clicks on the X-axis and predicted clicks on the Y-axis. The closer a dot is to the diagonal line, the more accurate the prediction. You can see a cluster around 1,000 to 3,000 ad clicks per day where the model is particularly accurate. For those generating lower or higher volumes, we found the predictive ability isn’t as strong (blue & purple clusters in the bottom right) The use cases for this model are wide-ranging: 1. If your brand has a prohibitively high TACOS, you can get a firmer handle on which competitors are spending less, and where 2. Before entering a new category, you can get a good estimate of what it will take to compete in terms of how many clicks those brands are generating and how much they are likely spending 3. If you are looking to improve Amazon Best Seller Rank (BSR), you can zero in on competitors that are ahead of your brand and get a clearer view into their spend rates and click volumes on specific terms so you can make informed adjustments It's a work-in-progress model that I couldn't wait to share. We'll be continually refining it before releasing it in velocity, but it's great to see that the accuracy is already better than what we've seen in competitive tools. #AmazonAds #AmazonSellers #eCommerce