Analytic Partners’ Post

To read our post on how to lead a deep-dive audit on your brand, click on this link: https://lnkd.in/gUyb_26v

If you aren't digging in on the analytics on your brand, it's obvious to your boss. To read our post on how to lead a deep-dive audit on your brand, click on this link: https://lnkd.in/gUyb_26v

Businesses continue to increase their investments in data and analytics year-over-year, but are still struggling to future-proof their growth. Our VP Kevin O' Farrell spoke to The Drum about the five ways business leaders can seize new opportunities and maximize ROI with data-driven decision-making. Unlock your full data potential now: https://lnkd.in/e6tMiMsw #commercialanalytics #bigdata #businessgrowth

Fantastic read on the five ways business leaders can unlock their data potential to seize new opportunities, maximize return-on-investment (ROI) and thrive in the years ahead 👏🏼

Too many marketers are not taking the time to dig in on the analytics. Your boss can tell. There is no value in having access to data if you are not using it. The best brand leaders can tell strategic stories through analytics.       You should conduct a deep-dive business review on your brand at least once a year. Otherwise, you are negligent of the brand, where you are investing all your resources. Dig in on the five specific sections—marketplace, consumers, channels, competitors, and the brand—to set up your brand’s key issues, which you answer in the brand plan.    In terms of the Marketplace, look at the overall category performance to gain a macro view of all significant issues. Dig into the factors impacting category growth, including economic indicators, consumer behavior, technology changes, shopper trends, and political regulations. Also, look at what is happening in related categories, which could impact your category or replicate what you may see next. To read our post on how to lead a deep-dive audit on your brand, click on this link: https://lnkd.in/gUyb_26v ______________________________ 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and my role is to make marketers smarter. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" You can find on Amazon https://lnkd.in/ep2W_Nh5 or Apple Books https://lnkd.in/enqY59jr 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: graham@beloved-brands.com ______________________________ #analytics #brandmanagement #bigdata

To read our post on how to lead a deep-dive audit on your brand, click on this link: https://lnkd.in/gUyb_26v

The past couple of years have taught us that change is the only constant. Not only are business conditions changing, but buyer expectations are rapidly evolving. As Peter Drucker, the famous management consultant, stated, "The greatest danger in times of turbulence is to act with yesterday's logic." To formulate the "new logic," businesses must invest in intelligence —a deep understanding of markets and customers. IDC research indicates that organizations with higher levels of enterprise intelligence—the organizational ability to synthesize information, foster collective learning, deliver insights at scale, and establish a strong data culture— can react significantly faster to internal and external changes, which is a key differentiator. Unlocking systematic intelligence requires eliminating data silos —silos in how we collect, store, synthesize, analyze, and share data across the organization. It is a shift from big data to the right data insights to support faster and better business decisions. In IDC's 2021 Future of Marketing Survey, marketing leaders rated driving business growth as the most critical role for marketing. Separating the leaders from the pack requires better intelligence on where and how to achieve growth. It is imperative that market research evolve to market and customer intelligence. Executives in the digital era need evidence backed insights to shape go-to-market decisions. It is important that companies understand not only the market spaces they play in and the competitors they face but also the changing customer buying behaviors, needs, intent, and attitudes. Marketing leaders need a new mindset about the notion of intelligence. Sophisticated use and analysis of data are strongly tied to marketing effectiveness. In IDC's 2022 Marketing Effectiveness and Metrics That Matter study, 43% of marketing leaders said their data and analytics platform does not provide the desired degree of intelligence. The new age of intelligence is connecting traditional market research with other critical data sets (e.g., brand perception, buyer intent and behavior, voice of the customer, and employee experience) to enable a broader understanding of customer expectations and experience. This is not a big data initiative or an initiative to add to the data morass. Intelligence and also Enterprises are differentiated by their ability to learn faster than their competition, spurring market research's shift to function as a broader intelligence engine by establishing connective tissue across disparate research efforts and sources of critical data to infuse customer-centered insights into more real-time decision making. Smooth, smart, spot on Research & Strategy solutions, anyone? @Brand Surveys, we offer value-addition, insight and data-driven research and strategy services of all hues. Based in Lagos, but with tentacles across Nigeria and the West Coast of Africa. info@brandsurveys-ng.com, insights4brands@gmail.com

Follow the (growth) leaders! According to Deloitte Insights, 61% of high-growth companies are shifting to a first-party data strategy, while only 40% of negative-growth companies say the same. If you need help evolving your strategy, consider seeking expert guidance from Dun & Bradstreet. #datastrategy #businessgrowth

𝗜𝗻 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁, 𝗺𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗶𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗮𝗶𝗺𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱. 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝘀𝗻𝗮𝗽𝘀𝗵𝗼𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝘀𝗸𝗶𝗹𝗹𝘀 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱: 🔍 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴: The best marketers grasp every aspect of brand data—market share, funnels, qualitative data, Voice of Customer (VOC), and financials. 📊 𝗗𝗲𝗲𝗽 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: It's not just about having data but digging deep into it. This means drawing insightful comparisons and crafting an analytical story that identifies problems and sets up actionable strategies. 📈 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝘃𝗶𝗲𝘄 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Learn to conduct a thorough 360-degree business review. This will illuminate the brand's key issues and establish the foundation for your strategies. 📝 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Know how to write detailed analytical performance reports. These reports should present data and interpret strategic implications of in-market consumption and sales performance. 💡 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗧𝗼𝗼𝗹𝘀: Be proficient in various analytical frameworks such as SWOT, Consumption Analysis, Funnel Analysis, and Profitability Analysis. Understanding these will allow you to identify drivers and inhibitors of growth, opportunities, and threats and, ultimately, guide you toward profitable decision-making. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲𝘀𝗲 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻! Read more about building your analytical skills around marketing funnels https://lnkd.in/gdCQWKY6 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and my role is to make marketers smarter. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" https://lnkd.in/ep2W_Nh5 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: graham@beloved-brands.com #BrandAnalytics #MarketingSkills #DataDrivenMarketing

This article offers five key actions business leaders must take if they are going to turn their troves of data into actionable insights and competitive advantage: https://lnkd.in/grXZmXR7 #databaseddecisionmaking #datadriven #dataanalytics #data #marketinganalytics #businessleadership #competitiveinsight #businessinsight