Andrea Cappai’s Post

𝙁1 𝙤𝙛 𝙩𝙝𝙚 𝙨𝙚𝙖𝙨. 𝗢𝗿 𝗶𝘀 𝗙1 𝗦𝗮𝗶𝗹𝗚𝗣 𝙤𝙛 𝙩𝙝𝙚 𝗹𝗮𝗻𝗱? I've been following SailGP more closely over the past couple of years. It's an impressive blend of aerodynamics and glamour all powered by nature. And the growth has been phenomenal. SailGP grew from six teams and five events to ten teams and 12 events this season. Next year at least nine of the 11 teams will be funded from the outside. The sport of sailing, except for the America's Cup regatta, has long been dismissed as a sporting property with commercial viability. But SailGP has top-tier partners, including ROLEX, Mudabala, Oracle, and Near. This has boosted the sport's exposure, notoriety, and fan following over four seasons. The stadium-style, high-speed format is a made-for-livestream sports property now reportedly broadcast in more than 200 markets. And it's unique in the fact that race attendees can see the entire course, unlike motorsports where you see cars/bikes go by once every couple of minutes. And the series will continue to grow. The recent New York event follows closely after Mubadala Capital's announcement of their plans to purchase a newly established SailGP team representing Brazil. This team, known as the Mubadala Brazil SailGP Team, will be the 11th team in the league in 2025. Furthermore, SailGP's expansion is not limited to Brazil, as Italy has also been granted a franchise by the league. Do you have a SailGP event on your to-do list? P.S., follow me Vincenzo Landino for more content on marketing and the business of speed. Or reach out if you want to make the most of your partnerships. #BusinessofSpeed #Sports #Sailing #LinkedInSports #SportsBiz #SailGP

Really good read on how IMSA - International Motor Sports Association, by deciding to broadcast its races to those outside North American on YouTube, has not only driven huge increases of 'eyeballs' onto the sport, but is also helping it appeal to globally-residing corporate auto #OEMs, privateer race teams, and potential sponsors / partners, thereby growing the sport as a whole. Essentially, that's the name of the game, and from which other series can learn..... Stephen Kilbey | Racer Media & Marketing, Inc. | #IMSA | #motorsports | #partnerships | #fans | #audience https://lnkd.in/gMsMmhz3

It’s that time of year again for media to question the taxpayer value of the the F1 Australian Grand Prix in Melbourne. According to the 2023 AGPC Annual Report Vic Gov’t invested $100.6m with an estimated total economic impact of $268m (EY, 2023 DJSIR Report). Looking beyond the economic impact report other benefits should also be considered: 1. Social impact - during Covid we experienced what life looked like without major events. Major events unite people, strengthen the community and instill a sense of pride for Victorians 2. Brand exposure - broadcast live in nearly every country in the world to millions of people provides significant brand exposure for Melbourne and Victoria. Add to that the exposure received via Drive to Survive. 3. Flow on tourism and economic benefit - exposure and awareness generated from above and positive experiences for the 81,000 interstate and international travellers (2023) puts Vic and Melb top of mind for future travel 4. Benefits to other Motorsports - our data shows that passion for F1 has had a direct positive impact on other Aust. Motorsports such as Supercars ….plus more Whether your supportive or against it, the overall benefits are hard to ignore and it’s great to have the race locked in until 2037 #sportsbusiness #sportsbiz

Imagine yourself diving into the world of sailing through interactive gameplay. #playesailing allows you to embrace the idea of learning through play as you engage with virtual sailing games.

The Unique Power of Motorsport Marketing in the UK: Engaging Beyond the Track. According to the Motorsport Industry Association (MIA), the UK motorsport industry generates over £10 billion annually, with sponsorship and marketing partnerships playing a significant role in this economic impact. The diversity of motorsport events in the UK, from local club racing to the global stage of Formula 1, offers brands a wide range of platforms to connect with audiences. Motorsport in the UK holds a special place in both the hearts of fans and the marketing strategies of savvy brands. From grassroots karting to the high-octane world of Formula 1, motorsport in the UK provides unique opportunities for marketers to connect with passionate audiences and create compelling brand stories. What makes motorsport marketing in the UK so effective is its ability to transcend traditional advertising, offering a multi-faceted platform where brands can engage, entertain, and build lasting connections. The UK is often referred to as the "home of motorsport." It’s not just a catchy title—it's a reflection of the country's deep-rooted connection with the sport. The UK is home to some of the most prestigious motorsport events and teams in the world, including the British Grand Prix at Silverstone, the British Touring Car Championship (BTCC), and various other national and international series. One of the key reasons motorsport marketing is so effective in the UK is the strong connection between fans and the sport. Motorsport fans are known for their loyalty and enthusiasm, making them highly receptive to brand messaging that feels authentic and integrated into their passion. Read the full blog here 📚 > https://bit.ly/3XdK6oi #GFOne #TOCAjuniors #fuellingthefuture #Chevron #BTCC #motorsportuk #Formula1 #F1 #formulaone #MotorsportMarketing #Branding #sponsorship #partnership #UKmotorsport

A Modest Proposal for the Inauguration of the Dunning-Kruger Olympics: Part 2 I thought of this as I read about the USA Men's Basketball Team's interaction with the US Ping Pong Team according to The Athletic. This is a continuation of my previous post. The Events The DK Games shall consist of a variety of events, each carefully designed to test the unique skill set of our competitors: The 100-Meter Head Start Dash In this thrilling race, participants will begin 100 meters ahead of the starting line, blissfully unaware of where the race actually begins. The winner is the one who can cross the finish line first while firmly convinced that they are still warming up. The High Jump of Assumptions Athletes will be asked to leap over the highest of bars—each representing a wildly incorrect assumption. Points are awarded not for height but for the enthusiasm with which participants miss the mark and land in the pit of misplaced confidence. The Marathon of Misinformation A grueling test of endurance, where contestants must run a full marathon while reciting a continuous stream of facts, none of which are remotely true. Extra points are awarded for the number of people they convince to join them along the way. The Debate Decathlon Ten rounds of argumentation on topics of which the participants have absolutely no understanding. Judging criteria include volume, persistence, and the ability to completely disregard any opposing evidence while holding forth on their chosen subjects with unwavering certainty. The Pole Vault of False Expertise Competitors will vault over a bar using a pole constructed entirely of their most flimsy and unsupported beliefs. The goal is not to clear the bar but to maintain one's hold on the pole while declaring victory, no matter how far they fall. The Judging Judging in the DK Games shall be conducted by a panel of their peers—fellow competitors who, in the spirit of the Games, will be entirely unqualified to assess the performances. Judges will assign scores based on a complex system of whims, biases, and random guesses, ensuring that the true spirit of the Dunning-Kruger Effect is preserved. The Medals Gold, silver, and bronze medals will, of course, be awarded, but in keeping with the nature of the event, all participants will receive a gold medal, irrespective of their actual performance. After all, in the eyes of each competitor, they are the best—and who are we to disagree?

16 Year Old Luke Littler to Turbo Charge World Darts. Following the World Championship final last week, the organisers and governing bodies behind the sport are targeting rapid global expansion catalysed by the ‘fairytale run of 16 year old sensation’ Luke Littler. Since Matthew Porter became chief executive of the PDC, the sport has enjoyed ‘a long period of steady growth,’ with annual prize money awarded increasing from £3m to £16m. However, there is no avoiding the fact that as a consumer sport, darts has been constrained to a mere few markets, principally the UK, Germany, the Netherlands and Australia. As a result, it seems perfectly intuitive that the individuals at the helm of the sport would seek to capitalise on the opportunity presented by a relatable, young and impressive talent in Luke Littler. However, might the sport risk over exposing its new greatest commodity? The inclusion of Littler in next month’s Premier League of Darts has already been announced. One can only wonder if those governing the sports are risking making the excitement of Littler the norm when his uniqueness was what attracted millions to watch him last week. #sport #sports #sportsbusiness #darts

Revolutionizing Motorsport: Seeking Partners for the Female World Superbike Championship In the heart of motorsport, where speed is a symphony and daring is currency, a bold vision emerges: the Female World Superbike Championship (#FWSC). This is not just a championship, it's a catalyst for change, an opportunity to leave an indelible mark on the racing world. The Mission The #FWSC sets out on the daunting task of revolutionizing the landscape of motorcycle racing, offering an unprecedented platform to talented female riders from around the globe. Our mission is to create an inclusive environment where women can excel, challenging the limits imposed by history and paving new roads for future generations. Innovation Innovation is our mantra. From circuit design to bike technology, every aspect of the #FWSC is conceived to take motorsport to the next level. Our strategic partnerships with industry leaders allow us to integrate the latest technological innovations, ensuring cutting-edge competition that captivates the imagination of viewers worldwide. The Experience It's not just about races, but an unparalleled experience. Our events are more than mere competitions: they are celebrations of audacity, determination, and talent. Each race is an opportunity to connect with a passionate global audience that shares our vision of a world where gender is not a barrier, but a springboard to excellence. Collaboration To realize this vision, we seek partners who share our passion for innovation and inclusivity. We are looking for creative minds, visionary companies, and investors who want to make a difference in the world of motorsport. Together, we can build something extraordinary: a championship that not only makes history but rewrites it. Join Us If you're ready to be part of this motorsport revolution, contact us today. Together, we can turn the dream of the Female World Superbike Championship into a reality that will inspire the world. The future of racing is in our hands. We are ready to lead the change. We are ready to make history. We are ready for the #FWSC.

Change is good. For the first 54 years of the Olympics, there was only one event. Sprinting. "They are barefoot, muscles tense, glistening with olive oil. Their focus is palpable, because immortality is at stake...This event is called the stadion — the 200-yard dash, basically, and like most sprints, it’s over in seconds. But what a moment! What a rush! We have just witnessed the sacred birth of global athletics! The first Olympic Games have begun! Also, now they are over." Over time, a number of new sports were added. Some were canned (e.g. mule cart racing!?!). Today, there are over 40 sub sports (many more sub-events) with a few new ones like break! To stay relevant, the Olympics, like companies, needs to innovate. That means, reacting to new trends, including new audiences (or customers) and adding new sports (or products). And thank goodness. I'm glad some old traditions are gone. "When they finished exercising, athletes would scrape the oil and dirt and sweat off their bodies — and gymnasiums would collect it and sell it as medicine." https://lnkd.in/gsSVySvU