Anil Kumar’s Post

Sales cycle scenario; You’re engaging with an influencer with a relatively low “buying power”. They are running the process and are responsible for choosing 3 options to take to the board for sign off, you could be one of 3. He/She won’t make the introduction to the actual DM, even after several recommendations that we “meet the wider team”. Despite best efforts, no contact can be made to ultimate DM through influencer. What do you do? Let it run or go and approach the actual DM directly, potential scuppering relationship with “influencer”?

How Does the Duration of an Influencer Agreement Impact Your Partnership? When entering into an influencer contract, understanding the duration of the agreement is essential for both brands and influencers. This section of the contract clearly outlines the start and end dates of the partnership, ensuring that both parties are aligned on the timeline. A well-defined duration helps to: 1.Set Clear Expectations: Both parties know the length of their commitment, allowing for effective planning and execution of campaigns. 2.Manage Deliverables: Knowing the contract duration allows influencers to plan content creation and delivery to meet deadlines. 3.Provide Renewal Options: Contracts may include provisions for renewal, offering opportunities for ongoing collaborations if both parties are satisfied with the partnership. By clearly specifying the duration, brands and influencers can foster a more organized and productive relationship, paving the way for successful collaborations. Have questions about your influencer contract? Let ADLI help you navigate the complexities of legal agreements! #ADLI #InfluencerMarketing #ContractDuration #InfluencerContracts #MarketingStrategy #BrandPartnerships #DigitalMarketing #SocialMediaInfluencer #LegalAdvice #Collaboration #ContentCreation #BusinessAgreements #InfluencerTips #CampaignPlanning #RenewalOptions #MarketingEssentials #PartnershipSuccess

Ask yourself this... Who are the leading technical and commercial digital influencers in my sectors..? ...why should you care? 🤔Perhaps you think this is not really you, or doesn't fit with your thoughts on your business. 🤔Perhaps you think Social Media is a waste of time. 🤔Perhaps you find it all a bit confusing. The fact is, its likely you and your team could be the leading technical and commercial digital influencers in your sector. It just needs an adjustment in mindset, some new language and practices and, a framework you can use every day. Why bother..? Growing networks, new relationships, new conversations, new meetings, new commercial interaction... Consult Crux #socialselling #influence #growth #commercial

You must have heard about influencer marketing, but are you aware of its hidden superpower and origin? Jesus made great use of Influencer marketing in His ministry. Only this time, He was the influencer. Jesus is the greatest influencer of all time. His game is top-notch. I mean, He would even influence influencers to increase His sphere of influence and He still does it to date through the Holy Spirit. Talk about generational influence. Remember the Samaritan woman at the well? She seemed like a well-known woman in her town and already had 5 husbands to her name. Jesus influenced her by offering her the value of living water and revelation truth. Soon after, she spread the word of His power to the whole city and this drew out the city to meet Jesus. If you are quite conversant with the trends on social media today, you will notice that famous entrepreneurs and CEOs are finally coming into the spotlight to build a personal brand that would further showcase their brand. They are now using their influence for their profit. Even Mark Zuckerberg was never active in his creation till recently. What about Donald Trump? Trump gathered millions of followers in less than 2 days. The world of influence through content creation and other forms of advertising is now taking over and we Christianpreneurs also need to step up our game. How do we do this? Find out in our latest blog - "Marketing By Influence" Read more.. https://lnkd.in/gipJt_uj #DiaryOfAChristianEntrepreneur #InfluencerMarketing #marketing #BusinessTips

3 social media updates of the week Here's a quick summary 1. Australia bans social media for under 16. 2. LinkedIn report: 67% of B2B buyers get influenced by influencers. 3. "Threads" now displays alternate feeds. Opinion 1. A trial of methods to enforce it will start in January with the ban to take effect in a year. 2. For B2B buyers that's a really high share. Further divisions are During awareness phase: 53% During consideration phase: 65% During purchase phase: 48% 3. Threads is feeling the heat from 'BlueSocial'. That's why they copied alternate feeds idea straight from them.

🌟 Top Instagram Influencer Collaborations of The Last Week! 🌟 The famous phrase 'sell me this pen,' popular in sales training, has made its way into influencer marketing. Virat Kohli is selling the pen. To get the file with the top 100 Instagram Influencer Collaborations - comment "Ads" under this post.

INFLUENCER MARKETING "No o, I don't have money to pay celebrities o. You want those ones to cut my neck with their price?" That, was the response I got from Amara when I suggested she reach out to Influencers to advertise her knitted clothes. And I can bet my most unloved dress that this is the reaction most of you have when you're presented with this option too. But I can tell you that it's not as scary as it's made out to be. "Influencers" aren't only and always your high-end celebrities. It could be your pastor, imam, village head, school leaders, teachers, thought leaders online, etc. An influencer is basically anyone who people trust and can guide (influence) the decisions of those people. In your case, "people" refers to your Target Audience. Stay tuned for my subsequent posts where I'll be discussing; - how to determine the right influencer for your need/business/service - how to make and present your proposal to them - how to negotiate with the influencer (pricing) Follow me @ Ijeoma Precious if you like this and for more related content to help your brand/business grow. I am your exceptional Branding and Marketing Strategist ready to work with you to create an outstanding brand identity and perception that will build trust with your audience. I'll also work with you to craft the best and most effective marketing strategy(ies) that suit your needs. With love, Ijeoma Precious 🌹 #BrandingandMarketingStrategist #Branding #Marketing #DigitalMarketing

Navigating the influencer landscape can be daunting, but with the right approach, you can connect with the perfect partner. Ready to enhance your brand’s visibility? Let’s find the perfect influencer together! #InfluencerMarketing #BrandGrowth #MarketingStrategy #DigitalMarketing

𝗛𝗲𝗿𝗲’𝘀 𝗛𝗼𝘄 𝗦𝗘𝗕𝗜’𝘀 𝗖𝗿𝗮𝗰𝗸𝗱𝗼𝘄𝗻 𝗢𝗻 𝗙𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗪𝗶𝗹𝗹 𝗦𝗵𝗮𝗽𝗲 𝗙𝗶𝗻𝘁𝗲𝗰𝗵 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 SEBI has recently implemented regulations that prohibit regulated entities from engaging with unregistered financial influencers, commonly known as 'finfluencers'. Industry players, in discussions with Marketing Mind, have supported this move, describing it as a positive step by SEBI to ensure content credibility. They emphasised the need for influencers to be cautious when sharing or promoting content, particularly when it has financial implications. Read More: https://lnkd.in/gqhz8_7n Nisha Sampath | Lloyd Mathias | Sahil Chopra | Ritesh Ujjwal | Harish Bijoor | Samit Sinha | CA Sakchi Jain | Sharan Hegde | Pravin Shiriyannavar #MarketingMind #SEBI #Regulations #FinancialInfluencers

If you haven’t heard, @Gymshark is taking legal action against one of their former influencers for promoting a competitor after their contract ended. This kind of thing really highlights the challenges in our industry: 🔑 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝘀 𝗔𝗿𝗲 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 – Non-compete clauses can be tricky. They protect brands, sure, but they can also limit influencers from earning a living. 💬 𝗣𝗼𝘄𝗲𝗿 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀 – Let’s be honest, influencers (especially younger ones) often don’t have the resources to push back on big companies during negotiations. Is there a better way to level the playing field? 💡 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗔𝗹𝗹 𝗼𝗳 𝗨𝘀 – This is a reminder to approach influencer relationships with fairness and transparency. Whether you’re a brand or a creator, setting clear expectations upfront can save everyone a lot of headaches later. At the end of the day, we’re all here to create meaningful partnerships. Do you think we non-compete needs to be enforced after a contract ended? I’d love to hear your thoughts! 👇 #InfluencerMarketing #Collaboration #MarketingInsights #Gymshark