Annalise Curvelo’s Post

Imagine proposing to your loved one. Traditional TV Advertising is like proposing on a Jumbotron: You splash your proposal on a giant screen in Times Square. It's grand but lacks intimacy, is expensive, and might overwhelm your partner in the huge, unfamiliar crowd. On the other hand, CTV Advertising is more like a carefully planned romantic getaway: You pick your partner's dream destination and organize a special evening with touches from their favorite things. This intimate, personalized way to propose will likely win you a "yes." CTV advertising is a significant shift in how we connect with audiences, much like the difference between a public proposal on a Jumbotron and a more intimate, memorable dinner. It enhances the moment's (your ad) significance and effectiveness. CTV advertising with Sightly offers targeted reach, pinpointing viewers by preferences as if customizing a proposal. Its format ensures viewers are engaged, boosting ad impact and recall. Just like a candlelight, intimated dinner, CTV ads can be tailored for relevance, reflecting the care in crafting a personalized proposal.

ARE CTV AND DOOH ADVERTISING MERGING PATHS OR JUST CROSSING STREAMS? Let's discuss: - What challenges have you faced in integrating CTV strategies into your DOOH campaigns? - How do you measure success in these cross-channel efforts? - Is content adjacency the key to unlocking more budget, or are there other factors at play? "Content is king, and context is relevant!" - Robert O’Rourke Check out this week's episode of OOH Insider wherever you listen to podcasts and at theoohinsider dot com 🎧

🚀 Exploring Linear Radio for Advertisers 🚀 Our newest episode of Tripod - The Audio Advertising Podcast is out now! Tune in as we discuss the ins and outs of linear radio, from national to local campaigns, and the benefits of live radio partnerships. Learn how to not just reach, but truly connect with your audience. Special insights from experts Howard Bareham (Trisonic) and Tom Balaam (Mindshare). Catch the full episode here: 🔗 https://lnkd.in/g5wjbeBX #Advertising #Radio #AudioMedia #MarketingInsights

Ep #18: Q&A Answering Listener's Questions: LTV, Creative Testing & More Available on Youtube here: https://lnkd.in/gbNGh_ES All other streaming platforms here: https://lnkd.in/g3c6Qg_W In this episode, Nathan answers questions from listeners about budget allocation for retention, the growth of Blue Sense Digital, the effectiveness of Advantage Plus, TikTok advertising, server-side tracking, and the importance of creative testing. He emphasises the importance of merchandising in driving lifetime value and suggests that technical competence is key to agency growth. He also provides insights into the volume of creative testing required for effective advertising.

Teamwork makes the dream work! Today, we're shining a spotlight on the stars behind our achievements at Direct Results! Martin Mihaly- Media Buyer Linda Salzberg - Associate Media Director Grace Zhu - Junior Media Buyer These incredible professionals are the backbone of our success, bringing their expertise, dedication, and unwavering commitment to the table every day. #marketing #marketingagency #audiomarketing #podcastmarketing #audio #podcast #radio #radiomarketing #advertising #adversitingagency #digitalmarketing

Excited to share our 2nd episode from the Add3CONNECT series, Maximizing CTV with StackAdapt 🚀 Join Adam Ansoff as he chats with industry expert Ryan Berman from StackAdapt. In this episode, we explore: 🔹 The evolving landscape of CTV advertising 🔹 Strategies for leveraging CTV for major events 🔹 Balancing tentpole events with long-term campaigns 🔹 Integrating Account-Based Marketing (ABM) into CTV strategies 🔹 Emerging trends and future outlook for CTV Ryan sheds light on the importance of aligning your brand with cultural moments and provides actionable insights on optimizing CTV campaigns for maximum impact. Tune in now to stay ahead of the newest digital advertising trends 🎧 https://lnkd.in/gWPHJn_3 #CTV #DigitalMarketing #AdvertisingStrategies #Podcast #MarketingInsights #ConnectedTV #AccountBasedMarketing

The media landscape continues to shift in seismic ways. Brands will need to stay on top of changes, test new channels and keep adapting. YouTube, podcasts, Medium, Substack, social media...these are all areas to test for amplifying your message in an era where traditional media is dying.

Six key insights that should interest anybody involved in the art and science of marketing - listen or watch ⤵ #advertising #marketing #attention

To optimize the media plan, maintain #podcast allocation and shift #TV investment to AM/FM radio. https://bit.ly/4eKCHUG #westwoodone Key findings: - A brand needs to create future demand by #advertising to that much larger group of consumers who are not in the market and are not ready to buy now but will be in the future to grow. - To enhance the impact of your media plan, select #media audiences who have interest and usage in your category. - The Harris Poll Brand Tracker reports a meal kit service and a subscription management app generate extraordinary results with podcast ads. TV’s impact is non-existent while AM/FM #radio audiences are highly engaged with the brands despite no AM/FM radio ads running.