Julius Giron’s Post

If your brand has run ads on CTV, the odds are, the type of content you're aligning with has been a bit of a mystery. By Pairing the power of Sightly's Brand Mentality Platform with the robust video level data from IRIS.TV allows advertisers to have more control than ever before over what types of content their ads will show up next to. By aligning contextually with a brand's values and unique perspective on the world, their audience will continue to see them showing up as authentic and consistent in the marketplace and increase brand loyalty. If you want to learn more, don't hesistate to reach out or check out our podcast episode where we dive deeper into what's possible with CTV with the great, Nancy (Neumann) Grey. https://lnkd.in/g8MNcdph #brandmentality #ctv #transparency #adtech

🚀 Exploring Linear Radio for Advertisers 🚀 Our newest episode of Tripod - The Audio Advertising Podcast is out now! Tune in as we discuss the ins and outs of linear radio, from national to local campaigns, and the benefits of live radio partnerships. Learn how to not just reach, but truly connect with your audience. Special insights from experts Howard Bareham (Trisonic) and Tom Balaam (Mindshare). Catch the full episode here: 🔗 https://lnkd.in/g5wjbeBX #Advertising #Radio #AudioMedia #MarketingInsights

Ep #18: Q&A Answering Listener's Questions: LTV, Creative Testing & More Available on Youtube here: https://lnkd.in/gbNGh_ES All other streaming platforms here: https://lnkd.in/g3c6Qg_W In this episode, Nathan answers questions from listeners about budget allocation for retention, the growth of Blue Sense Digital, the effectiveness of Advantage Plus, TikTok advertising, server-side tracking, and the importance of creative testing. He emphasises the importance of merchandising in driving lifetime value and suggests that technical competence is key to agency growth. He also provides insights into the volume of creative testing required for effective advertising.

"Brands are going to become much more direct financers of content. Over the past three years, we've continued to see more experimentation, more testing of that theory." Ahead of Advertising Week New York, David Anderson and Julian Jacobs (Co-Heads of UTA Entertainment & Culture Market) joined the AW360 podcast to preview UTA's track on October 18, titled "Entertainment Everywhere." "We believe brands are going to continue to get more upstream, more directly involved, more collaborative with the creators of great stories," Anderson says. "And they are going to have a much stronger seat at the table in terms of determining which stories are told — and where those stories are ultimately brought to life." Listen here: https://lnkd.in/gR5uhzHT #advertisingweeknyc #brandedentertainment

Why is it that TV ads are so predictable these days? Pretty much every car ad still features a car speeding along a long and winding road. If you see an ad featuring white fluffy animals, you can be sure it's an ad for toilet paper. On this episode of the "Own The Moment" podd, they dive into the world of advertising cliches and category conventions, chatting to Ipsos' Samira Brophy a Senior Director of Creative Excellence at Ipsos, Samira and her team have explored the 'cultivation of conformity' in advertising, where campaigns often gravitate toward the 'safe' and 'familiar.' But they've also uncovered something quite remarkable: the power of empathy and creativity to transform these cliches into something 'familiar yet refreshingly original.' Samira says great advertising is just like great stand up comedy. The funniest jokes are often those where we sit back and think, “That’s so true, but I’ve never thought about it that way before”. Familiar, but fresh. In the podcast, they delve into why advertisers continue to lean on these cliches, and more importantly, how breaking free from category conventions can infuse campaigns with a sense of creativity and empathy, resulting in advertising that truly resonates and delivers significant commercial uplift. I hope you enjoy the show! #OwnTheMoment #OwnTheMomentPod #CreativeExcellence #Advertising #Advertisers #Television

Why is it that TV ads are so predictable these days? Pretty much every car ad still features a car speeding along a long and winding road. If you see an ad featuring white fluffy animals, you can be sure it's an ad for toilet paper. On this episode of the "Own The Moment" podd, they dive into the world of advertising cliches and category conventions, chatting to Ipsos' Samira Brophy a Senior Director of Creative Excellence at Ipsos, Samira and her team have explored the 'cultivation of conformity' in advertising, where campaigns often gravitate toward the 'safe' and 'familiar.' But they've also uncovered something quite remarkable: the power of empathy and creativity to transform these cliches into something 'familiar yet refreshingly original.' Samira says great advertising is just like great stand up comedy. The funniest jokes are often those where we sit back and think, “That’s so true, but I’ve never thought about it that way before”. Familiar, but fresh. In the podcast, they delve into why advertisers continue to lean on these cliches, and more importantly, how breaking free from category conventions can infuse campaigns with a sense of creativity and empathy, resulting in advertising that truly resonates and delivers significant commercial uplift. I hope you enjoy the show! #OwnTheMoment #OwnTheMomentPod #CreativeExcellence #Advertising #Advertisers #Television

Excited to share our 2nd episode from the Add3CONNECT series, Maximizing CTV with StackAdapt 🚀 Join Adam Ansoff as he chats with industry expert Ryan Berman from StackAdapt. In this episode, we explore: 🔹 The evolving landscape of CTV advertising 🔹 Strategies for leveraging CTV for major events 🔹 Balancing tentpole events with long-term campaigns 🔹 Integrating Account-Based Marketing (ABM) into CTV strategies 🔹 Emerging trends and future outlook for CTV Ryan sheds light on the importance of aligning your brand with cultural moments and provides actionable insights on optimizing CTV campaigns for maximum impact. Tune in now to stay ahead of the newest digital advertising trends 🎧 https://lnkd.in/gWPHJn_3 #CTV #DigitalMarketing #AdvertisingStrategies #Podcast #MarketingInsights #ConnectedTV #AccountBasedMarketing

Teamwork makes the dream work! Today, we're shining a spotlight on the stars behind our achievements at Direct Results! Martin Mihaly- Media Buyer Linda Salzberg - Associate Media Director Grace Zhu - Junior Media Buyer These incredible professionals are the backbone of our success, bringing their expertise, dedication, and unwavering commitment to the table every day. #marketing #marketingagency #audiomarketing #podcastmarketing #audio #podcast #radio #radiomarketing #advertising #adversitingagency #digitalmarketing

Why is it that TV ads are so predictable these days? Pretty much every car ad still features a car speeding along a long and winding road. If you see an ad featuring white fluffy animals, you can be sure it's an ad for toilet paper. On this episode of the "Own The Moment" podd, they dive into the world of advertising cliches and category conventions, chatting to Ipsos' Samira Brophy a Senior Director of Creative Excellence at Ipsos, Samira and her team have explored the 'cultivation of conformity' in advertising, where campaigns often gravitate toward the 'safe' and 'familiar.' But they've also uncovered something quite remarkable: the power of empathy and creativity to transform these cliches into something 'familiar yet refreshingly original.' Samira says great advertising is just like great stand up comedy. The funniest jokes are often those where we sit back and think, “That’s so true, but I’ve never thought about it that way before”. Familiar, but fresh. In the podcast, they delve into why advertisers continue to lean on these cliches, and more importantly, how breaking free from category conventions can infuse campaigns with a sense of creativity and empathy, resulting in advertising that truly resonates and delivers significant commercial uplift. I hope you enjoy the show! #OwnTheMoment #OwnTheMomentPod #CreativeExcellence #Advertising #Advertisers #Television

Why is it that TV ads are so predictable these days? Pretty much every car ad still features a car speeding along a long and winding road. If you see an ad featuring white fluffy animals, you can be sure it's an ad for toilet paper. On this episode of the "Own The Moment" podd, they dive into the world of advertising cliches and category conventions, chatting to Ipsos' Samira Brophy a Senior Director of Creative Excellence at Ipsos, Samira and her team have explored the 'cultivation of conformity' in advertising, where campaigns often gravitate toward the 'safe' and 'familiar.' But they've also uncovered something quite remarkable: the power of empathy and creativity to transform these cliches into something 'familiar yet refreshingly original.' Samira says great advertising is just like great stand up comedy. The funniest jokes are often those where we sit back and think, “That’s so true, but I’ve never thought about it that way before”. Familiar, but fresh. In the podcast, they delve into why advertisers continue to lean on these cliches, and more importantly, how breaking free from category conventions can infuse campaigns with a sense of creativity and empathy, resulting in advertising that truly resonates and delivers significant commercial uplift. I hope you enjoy the show! #OwnTheMoment #OwnTheMomentPod #CreativeExcellence #Advertising #Advertisers #Television