Anthony McGuire’s Post

View profile for Anthony McGuire, graphic

Co-Founder & CEO @ PWR House - Sports, Music, Fashion, Culture

Complex Acquires Family Style Food Festival Complex has acquired the festival Family Style, an annual festival in LA that combines food with street culture, fashion and music. This adds a new entertainment asset to the broader Complex media empire. Complex has been expanding both horizontally and vertically - when the media company was acquired by NTWRK earlier this year, that basically mashed together a street culture media publication with a street culture live commerce platform. NTWRK added a new layer of commerce to drive revenue for the broader group. Complex now has Family Style to supplement their flagship live event ComplexCon. First We Feast has been one of the most successful Complex sub-brands, spawning the hugely popular content format of interviewing celebrities while eating hot wings and also launching their own hot sauce brand. The addition of Family Style tops off Complex's "food vertical" - they create First We Feast interview content that is shared across digital media channels. They create a physical hot sauce brand to sell to their fans and they now curate a live physical event called Family Style to bring together the culture, content, community and commerce. They could replicate the same formula for their other "verticals" like fashion, hip hop, and lifestyle. At this rate, Complex could eventually build a Viacom-esque vertically integrated media holding company that focuses on the passionate niche of street culture. https://lnkd.in/eQSGgqPt #complex #media #culture #streetwear #food #marketing #ecommerce

Complex Announces Acquisition of Family Style Food Festival

Complex Announces Acquisition of Family Style Food Festival

complex.com

To view or add a comment, sign in

Explore topics