Jonathan Yaffe spoke with Luis Monserrate Castillo, General Manager of Create, last week at South Summit in Madrid! Check out their discussion about using experience to create memories and emotional connections with consumers: https://lnkd.in/eFUkKKai #leadership #innovation #southsummit #thoughtleadership #experientialmarketing
Luis Monserrate Castillo, our General Manager, participated in a panel with Jonathan Yaffe, CEO & Co-Founder of AnyRoad last week at South Summit Madrid 2024. They both talked about how companies are leveraging immersive experiences to forge powerful connections with consumers, and how they create emotionally resonant experiences that leave a lasting impact. You can watch the full panel here: https://bit.ly/3xylqOy