Aruliden’s Post

Did you know? Our latest "Power of Licensing" report reveals how beloved characters in product designs can boost consumer purchases. Discover strategic insights with BrandTrends Group's enhanced tools. #MarketResearch #BrandStrategy 

Liquid Death makeup? Yesterday, Liquid Death partnered with E.L.F. BEAUTY to launch “Corpse Paint,” a collection of e.l.f. products with a darker, punk vibe—packaged in a little black coffin. Elf sold out in 45 minutes. The collab was first teased in a post that showed a can of Liquid Death with a black lipstick smudge on the rim. And while the partnership feels unexpected, it’s nowhere near the first surprising brand collab in recent years… Why it works: (1) ENTERTAINMENT = BRAND LOVE  Both brands “share similar DNA as disruptors with an entertainment-first approach to marketing” - deeply held values with a sense of humor compounded (2) MERGING AUDIENCES Liquid Death and Elf hold somewhat different audiences, but with surprisingly similar worldviews. Each brand is primed to benefit from the other’s company.    (3) CONTENT, CONTENT, CONTENT The pair also released (highly unserious) step-by-step instructions on how to get “the Corpse Paint look” that will surely inspire tons of UGC “Unexpected is the strategy, this is a beautiful collision between two bold disruptors who are on a mission to ignite, delight and entertain. (said Kory Marchisotto, chief marketing officer at e.l.f. Beauty) Full story here —> https://lnkd.in/g2VkzmsZ

A few days ago, I was in an emergency, and Blinkit came to my rescue. Within a few minutes, the items were in my hand, but the packaging surprised me. The bright yellow packaging gave a vibrant touch and ignited my excitement Blinkit delivered an experience. Here's how Blinkit stands out : ✅ Packaging Aesthetics: 5/5 ✅ Convenience: 5/5 ✅ Hyperlocal focus: 5/5 It's not just about products, it's also the efficiency of delivery and packaging that contribute to the customer experience. Let's just agree that the packaging isn't just eye-catching but adorable. Have you ever experienced something similar where the packaging stole the show? Make sure to follow Disha Bhattacharjee for more. #Blinkit #Branding #packaging #linkedinforcreators #BIT #TAPMI

How brands can use convenience fatigue to their advantage 💡 The end of the convenience economy is here - people want to experience the world again in XXL format, live and in color. Who will lure them out of the house? #Brands need to find answers to the desire for real experiences, physical encounters and interaction, says Dr. Marc Schumacher Schumacher, CEO of AVANTGARDE Group, in his new Talking Heads column for HORIZONT. For our German readers dive into the piece here: https://lnkd.in/gBY3bRSj #CraftingStories #ShapingSpaces #CreatingFans

Ever feel lost in a sea of contact lens options? Struggling to find the right fit, decipher jargon, or even remember your last brand? You're not alone! I went undercover to tackle the chaos of online contact lens shopping. ️♀️ The results? A research story for a revamped experience that's smooth sailing for everyone! ⛵️ #UXResearch #ContactLenses #CustomerExperience #Innovation #ProblemSolved

Do you have a tagline? Is it the same as a slogan? Should it be descriptive? Here's our POV.... ✔ Taglines are the concise and outward-facing expression of a brand's positioning. ✔ Crafting a tagline is an art that blends simplicity, authenticity, and adaptability. ✔ Taglines should be clear and resonate with your audience in a single compelling phrase. ✔ A well-crafted tagline effectively communicates the brand's identity and helps differentiate it in the minds of consumers. Examples: (Apple) 'Think Different,' (Nike) 'Just Do It,' and (BMW) 'The Ultimate Driving Machine'—stellar examples. Make your tagline a distinctive asset that cuts through the crowded market. What examples do you like, and why do they resonate with you? Let us know in the comments 👇

Do you know the difference between USPs vs UVPs? USP = What makes your brand unique. UVP = Why customers should choose you. Examples Everyone Understands: FedEx: When it absolutely, positively has to be there overnight. Domino's Pizza: Fresh, hot pizza delivered in 30 minutes or less, or it's free. Apple: Think Different. Volvo: Safety. Plus, explore UVPs like Amazon's customer-centric approach, Spotify's music for everyone, Slack's seamless teamwork, and Tesla's sustainability drive. Crafting a compelling USP and UVP isn't just about standing out; it's about connecting with your audience on a deeper level. Now, over to you! Can you give us your brand/agency UVP and USP?

#Branding goes beyond #logos. It’s about the #emotional bond we form with a brand, from its inception story to its values and #mottos. 🔑 Every detail matters when choosing a product—it’s not just a choice of specs, but an emotional connection. 🫶🏼 #BrandConnection #InceptionStory #EmotionalBonding #SmartphoneChoice #BrandFactor #BrandingMatters #saltbuzzmarketing #jointhebuzzwithsaltbuzz

The power of BRANDING unfolded. 💥 Brands usually ask, why it is necessary to do branding around the brand story. Shouldn't the KPI of marketing only be sales? Well, every aspect of branding leads to sales, if done in a strategised manner. ⚡️ #branding #marketing #brands

Did you know? The color palette of your brand can significantly impact consumer perception. a What's your brand's dominant color, and why did you choose it? Share your thoughts below! Www.monarkbranding.com #BrandTrivia #ColorPsychology #EngageWithUs