Summer in the Northern Hemisphere is here and our House of Peroni Nastro Azzurro 0.0% experiences are already in full swing! Through our partnership with Scuderia Ferrari HP, we have engaged thousands of Tifosi in Romania, Italy, the USA, and Canada, celebrating their passion to LIVE EVERY MOMENT. Fans have the chance to get up close to a Scuderia Ferrari HP showcar at our city activations listed below this summer, all while enjoying a cool Peroni Nastro Azzurro 0.0%. 🇬🇧 London 6-7 July 🇭🇺 Budapest 15-21 July 🇸🇰 Bratislava 25-28 July 🇸🇰 Trencin 9-10 August 🇮🇹 Milan 28 August - 1 September 🇷🇴 Bucharest 7-8 September 🇬🇧 Belfast 20-22 September Dates/Locations are subject to change. Stay tuned for more details! For our 🇬🇧 London activation on 6-7th July, please see the following link for ticket booking details: https://lnkd.in/emJ_CFEc #WeAreAsahi #Peroni #LiveEveryMoment
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Ferrari is excited to announce a new collaboration with Peroni Nastro Azzurro 0.0%, the premium Italian beer brand owned by the Asahi Europe & International group. 👏 Given their shared Italian heritage, the collaboration between Ferrari and Peroni Nastro Azzurro 0.0% is infused with passion and style, specifically designed to enhance the experience for Ferrari fans worldwide. The partnership will feature a range of initiatives aimed at elevating the connection with Prancing Horse enthusiasts. To mark this exciting collaboration and offer a glimpse into the forthcoming experiences, Peroni Nastro Azzurro 0.0% will introduce a series of limited-edition products. The inaugural release, Tifosi Nastro Azzurro 0.0%, pays a fond tribute to Scuderia Ferrari fans. ⬇️ Peroni Nastro Azzurro 0.0% will actively engage with the FIA-sanctioned Ferrari Challenge Trofeo Pirelli, a one-make series that has united iconic cars and accomplished amateur racers on some of the world's most renowned race tracks for over three decades. As you consider your marketing strategy for the year, have you explored potential brand collaborations to enhance your brand's reach and impact? #brandpartnership #marketingstrategy #awesomesauce #marketing #brandcollaborations
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🕒⏩ Time's Up, Rolex! ⏪⌛️ No more racing for the Crown in Formula One. Rumors have that LVMH is set to replace Rolex as the official timepiece. The deal is worth US$150 million per year starting in 2025. As a huge F1 and Ferrari fan, I have mixed feelings. Rolex has been synonymous with F1 since 2013. I wonder why Rolex is leaving and what this means for the sport. LVMH owns luxury brands like Hublot and Tag Heuer. Tag Heuer will likely take on the new sponsorship due to its ties with Red Bull and the Indianapolis 500. Hublot has also partnered with Williams and Ferrari in the past. This partnership could place Tag Heuer closer to becoming the official timepiece of motorsport’s ‘Triple Crown.’ Some sources have remained tight-lipped about the partnership. LVMH's entry is set to shake things up in F1. Things are changing, but Sainz still does not have a seat for next year. Let's hope Carlos Sainz finds a seat next season – maybe we can help him with that! 😂 As we gear up for the 2025 season, the anticipation is building. Whether Tag Heuer or Hublot, this deal promises to bring new excitement and prestige to F1. Let’s buckle up and get ready for an exhilarating ride! 🚀🏁 PS: Changes Scuderia Ferrari changes. Please change your strategy, too.🥹 #FormulaOne #LVMH #Rolex #TagHeuer #Hublot #Ferrari #Motorsport #F1
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[Reading time: 1.40 min] 🔍 We are used to see Rolex as one of the main sponsors of the Formula 1 circus, but things could change quite quickly. Indeed, after 11 years as global partner and official timekeeper, rumours state that Rolex could end its partnership with F1 at the end of the current season to focus its attentions to other sponsorships programs and projects. Such news is unexpected if we consider that popularity gained by F1 in the last few years and the incredible exposure to a worldwide audience guaranteed to the sponsors, however Rolex never takes mindless decisions and there are for sure important reasons behind it. On the other hand, LVMH group should replace Rolex as global partner and official timekeeper by sponsoring F1 with the astronomical lumpsum of 150 million $ per year, tripling the previous sponsorship provided by the crowned brand. Even if it is still not known which of the watch brands within LVMH universe will take the main sponsorship title, rumours push towards TAG Heuer since its partnership with Red Bull team should end as well in 2024 and it shows a strong bond and history with motorsport. Which brand owned by LVMH you’d like to see in the next F1 season? Bulgari, TAG Heuer, Zenith, Louis Vuitton or Hublot? www.watchype.com
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We put António Félix da Costa in the hot seat! 🔥 From high-speed security to trophy celebrations, he's sharing it all as we show him our latest video in partnership with the TAG Heuer Porsche Formula E Team. Learn more about our partnership with the TAG Heuer Porsche Formula E Team here 👉 https://okt.to/JlSd4F #TAGHeuerPorsche #ITdriver #SASE
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🔴 NEWS: Rolex will cede its Formula 1 sponsorship to LVMH Group after 11 years as the sports Global Partner and Official Timepiece. Formula 1 and Rolex signed their agreement in 2013. The contract valued at tens of millions of dollars annually. Now LVMH takes over as the official chronometer next season, beginning in January. The new annual contract is reportedly worth $150 million, sources report. There is no official reasoning from Rolex‘s side, since it’s a rumour reported by sources in Geneva. But it could be due to contracting party in form of LVMH, which has a financial wherewithal of $86 billion euros in yearly revenue. That is difficult to match, even for Rolex. ⬇️ What do you think? #F1 #Formula1 #RolexF1 #Rolex #LVMH #BritishGP #FIA #Silverstone #F1Race #F12024 #Race #Racing #Racer #GrandPrix #GP #F1Tech #Official #Car #RaceCar #News #Update #F1Racing #Motorsport #RacingUpdate
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It is perhaps expected that Scuderia Ferrari is the Formula 1 team with the highest number of partners from Italy. Sauber, or Alfa Romeo 2023, held second place in 2023. Will Sauber be able to hold on to the Italian partners, or will they depart with Alfa Romeo. We will soon find out when Sauber presents the 2024 partnership network. All teams have at least one (1) Italian partner as Pirelli is Italian. Scuderia Ferrari have lost one Italian partner, train operator Frecciarossa, part of Trenitalia, so far. But newcomer Peroni is also Italian, even though ownership is in Japan (Asahi Group). Italy could perhaps contribute with more than 30 partners a year to Formula 1. Ferrari is the second most valuable, market cap, company in Italy. But what about Prada, Davide Campari-Milano, Nexi, Leonardo and De'Longhi? Still, Italy is one of the most important Formula 1 markets in Europe 🇮🇹
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Formula E on Saturday announced an update to the Season 10 calendar with the cancellation of the Hyderabad race scheduled for February 10. The cancellation comes following a decision by the Municipal Administration and Urban Development Department (MAUD), under the control of the Government of Telangana, not to fulfil the host city agreement signed on October 30. Formula E Operations (FEO) has been left with no choice other than to formally give notice to MAUD that it is in breach of contract. FEO is considering its position and what steps it may take under the host city agreement and applicable laws. All of FEO’s rights in that regard are reserved. The Hyderabad E-Prix would have been the only official Fédération Internationale de l'Automobile World Championship event in India in 2024 and was part of a multi-year agreement between Formula E and the Government of Telangana. Other host cities confirmed on the calendar for Season 10 include Tokyo, Shanghai, Berlin, Monaco and London. The season begins on January 13 with the Mexico City E-Prix. #FIA #FormulaE #HyderabadEPrix #Cancelled #Season10Update #MotorsportsNews #RaceCancellation #FIAWorldChampionship #MotorsportsCalendar #RaceUpdate #HyderabadRace #CityAgreementBreach #FormulaE2024 #HyderabadEvent #MotorsportsChallenges #HostCityDispute #Season10Calendar #469MotorsportsIndia
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Bonhams’ The Monaco Sale ‘Les Grandes Marques à Monaco’ returns this May, once again coinciding with the Principality’s Historic Grand Prix (10 – 12 May). Find out more by following the link below. #Bonhams #SportsCar #ClassicCars #LuxuryCar #GrandPrix #CarInsurance
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"In 2023, 74% of our new cars were sold to existing clients." – Ferrari's CEO, Benedetto Vigna The Ferrari Owners Clubs cater to a select group – those who hold the keys to a Ferrari. To become a member, one must verify their Ferrari ownership and submit a formal membership application, ensuring all members share a passion and respect for the brand. These clubs open doors to a series of high-profile events and are meticulously crafted to reflect the prestige of the Ferrari brand, enhancing the ownership experience beyond just driving a high-performance car. This exclusivity not only reinforces the brand's desirability but also significantly contributes to the high resale value of a Ferrari. Belonging to this selective community is clearly about more than just owning a luxury sports car; it's about embracing the Ferrari lifestyle.
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