Suzy’s Post

If you were impressed by Suzy's event last year (and I know so many of you were), get ready for an even bigger and better one this year - presenting Speed of Culture Live! We have incredible speakers, with leaders from TikTok, DoorDash, X, PepsiCo, Northwestern Mutual, Wella Company and more. Join us for a full day of insightful learning, valuable networking, and dynamic discussions. Discover more details below! #SpeedOfCultureLive #SpeedOfCulture #Suzy #MRX #ConsumerInsights

Big ideas are everything. The thing that hauls my backside around the supermarket on a Saturday morning are the podcasts by Jon Evans host of the Uncensored CMO. This morning I re-listened to what I think the best so far where he talks with Mondelēz International Guilherme Ferreira and David Boscawen about how generosity is the brand's 'North Star' . If I can say one thing to all my industry friends, clients, colleagues and business partners working in branding is that YOU NEED A NORTH STAR. Call it a brand driver, big idea, organising idea, no matter...but make one idea matter more than any other and relentlessly implement across every touchpoint and interaction. https://lnkd.in/eZzhE9i4

Picup On The Move Podcast 🎙️ In this week's snippet, Stephen Warner talks about the growth within the online space compared to in-person shopping and how in-person still has space in retail as people still want the human experience and talk about their pets and challenges. To gain a deeper understanding of the retail industry's transformation and the importance of balancing online and offline channels, watch the full video now > https://bit.ly/3LNNjFG #PicupPodcast #AbsolutePets #eCommerce

If you want to understand what the “big deal” is about TikTok Shops, Listen to this podcast episode featuring my Flywheel colleagues Molly O'Bryen & Deren Baker #socialcommerce Tik Tok Shop #cpgbrands

We're excited to kick off Season 2 of the Beyond The Shelf podcast with an interview with Harvey Ma, Vice President at Albertsons Media Collective. Three things really stood out for me in talking with Harvey. First, he leads by example. Here’s one quote (among many) that really resonated: "I'm not going to let excuses for why things have been hold us back from what I think could be in the future." Second, he’s not afraid to ask “why?” From his early days at Roundel to his current role working with leading advertisers at Albertsons Media Collective, Harvey doesn’t shy away from asking, as he put it, not just the first why, but the second why and the third why—and to keep going with “why” until he gets to the core reason that something is being done the way it is. Asking "why" enables Harvey and his colleagues and partners to understand whether an existing way of doing something is the best way or if there’s an even better way. Third, when it comes to retail media, Harvey has a vision of not just where things are today but of where they’re headed. As one of the original players in retail media, he has a unique vantage point on the space and how it has evolved over time. Harvey started at Roundel (Target’s in-house agency) in the very early days when it was a $12.5 million business. Harvey thinks about retail media in three lifecycles: Lifecycle 1: The first lifecycle was about how retailers could monetize data through advertising. Lifecycle 2: The second evolution involved retailers starting to see what would happen if they acted like publishers. But there are some really big publishers out there, so it’s hard to differentiate solely as a publisher in retail media. Lifecycle 3: The third evolution is what Harvey is really excited about: the connected commerce total flywheel. It’s about the ability to pair merchandising with marketing with data and with other assets. “It’s not just about selling ads anymore,” it’s about so much more than that, Harvey shares with us during the podcast. During the episode, Harvey also tells us about a unique approach some of his leading advertising partners are using to stand out in the space and hints at some exciting news that Albertsons Media Collective will be sharing at CES. You’ll definitely want to tune in for this one. I know you’ll enjoy hearing Harvey’s perspective as much as I did. The Beyond The Shelf podcast is brought to you by itsrapid.ai. If you’re looking to build shoppable images, videos and content to help support your retail media campaigns or product detail pages, head on over to itsrapid.ai. You can take advantage of a special free creative asset offer for podcast listeners with code “BeyondTheShelf”. #retailmedia #retailmedianetworks #albertsons Harvey Ma Bryan Gildenberg

We're kicking off season 2 of the Beyond The Shelf Podcast with a bang! Dave spoke with the inspiring Harvey Ma of Albertsons Media Collective. The duo discussed how Harvey got to where he is today and how he and his team are changing the world of RMNs. You won't want to miss this one! Give it a listen here:  https://lnkd.in/e-4g9rZw #BusinessPodcast #ECommerce #RetailMediaNetworks

Your brand is on the tipping point as we move into a new era. Yet, even in this time of world-shifting change… one thing will always be important. ⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn your audience into superfans. Customers, who create even more customers. So, how do you do that? 👇 Step in, Brittany Hodak. Having worked with the likes of Walmart, Unilever, Amazon, Katy Perry and even Dolly Parton. Brittany is no stranger to helping brand’s build legions of superfans. So, what’s her secret to turning customers into lifelong superfans? 🤔 🎧 Well, if you want to learn Brittany’s secret you can listen to The Unified Brand Podcast - https://lnkd.in/estqVdzT #businesspodcast #businessbranding #customerexperience #businessmarketingtips

This pod hits on two totally unrelated topics that I care (and talk) a lot about: 1. The #hospitality industry deserves better. Croux is redefining the #futureofwork in that space with a clear focus on the humans who are doing the hard work. 2. Do not limit yourself or your opportunity set by what you have done or what feels comfortable. For a long time, I thought my "different" background meant I wasn't deserving of a seat at the table. It turns out different wasn't detrimental - my varied experiences and outside perspective turned out to be my superpowers. Consider your skills and experience, then translate that power to a new space or industry or problem set. You might surprise yourself on how much you have to contribute.

Sneak peek from my latest podcast, dropping Monday 👋🏻📹 Michael tells us 🌐✨ “Partnerships are at our core!” 🌟 We’re blending tech with the community spirit of hospitality! 🍽️🤝 Discover how their approach gives a competitive edge in the market. 🎉 #TechTrendsetter #LightspeedLife #CommunityFirst #TechInnovation #MeetTheTeam #SalesGrowth Lightspeed Commerce 🚀

Are you guilty of not using your Kohl’s Cash? 🤔 💵 Loyalty programs should be a one-to-one relationship between the retailer and the customer. Is the customer redeeming the offer? This is the question retailers should be asking and tracking to determine whether a customer is loyal or not, as Roxanna (Roxy) Couse, Director of Customer Experience at Bloomreach, discusses in the latest episode of Commerce Experience. 🔗 Watch the full episode here or wherever you get your podcasts: https://lnkd.in/eF-ZkEpZ #CommerceExperiencePodcast #loyaltyprograms #customerjourney