Suzy

Fads come and go, tastes change with the wind, & AI-driven evolutions are redefining the business world at the speed of culture. Let Suzy place you in the drivers seat of navigating the wild world of 2024 by putting the consumer at your fingertips. #mrx #speedofculture #consumerinsights

🚀 New Leadership at Suzy! 🚀 We’re excited to welcome Grady Leno as our new Chief Product & Technology Officer! With 25+ years of experience leading product innovation at top companies like Sendoso, gopuff, and Microsoft, Grady will drive Suzy’s product strategy and innovation forward. Under his leadership, we’re set to continue delivering cutting-edge insights solutions that help brands make smarter, faster decisions. Welcome, Grady! 🎉 Learn more about Suzy’s leadership: https://lnkd.in/eb6CjdEi #Leadership #Innovation #ConsumerInsights #Suzy

Lots of brands give lip service to diversity and inclusion, but E.L.F. BEAUTY puts their money where their lipstick is. Chief Brand Officer Laurie Lam explains why a diverse board is better suited to serve the needs of the company’s diverse audience. Catch her panel from Speed of Culture LIVE!, along with all the other sessions, on-demand now: https://lnkd.in/evXXNUkm #SpeedOfCultureLive

In the latest episode of The Speed of Culture Podcast, Amy Martin Ziegenfuss, CMO at Carnival Cruise Line, reveals how the brand embraces innovation, leverages influencers, and personalizes experiences to create unforgettable adventures at sea. 🌊✨ Ready to discover what’s next for cruising? 🎧 Tune in now! Apple Podcasts: https://lnkd.in/eJQhXqJP Spotify: https://lnkd.in/ebtXwsyj ADWEEK #CarnivalCruise #FutureOfTravel #SpeedOfCulture #Innovation #CustomerExperience

Election polls and market research often miss the mark because they struggle to capture a truly representative sample, which is essential for accurate predictions. As traditional polling methods become less effective and convenience sampling grows, both industries face increasing challenges in achieving reliable results. Learn more about the impact of representative sampling ➡️ https://lnkd.in/eSSXKKBS

Missed the Brand Innovators event hosted by Amazon Web Services (AWS)? Catch up on key insights from marketing leaders at Southwest Airlines and GSD&M. Learn how they leverage loyalty, performance marketing, and innovation to build authentic brand connections. Read the blog and watch the full recording here: https://lnkd.in/e-pv8jPC #MarketingInsights #SouthwestAirlines #GSDM #BrandBuilding #AWSMarketingSummit #AdvertisingWeek2024 #BrandInnovators

Heading to MEDIAWEEK? 🎤 Don't miss our Founder and CEO, Matt Britton, as he takes the stage for a must-see keynote! 📅 Topic: 2025 A-Z Trends: Navigating the Future of Consumer Behavior  Discover how brands can stay ahead in today’s fast-changing media landscape Matt unpacks the critical trends shaping 2025, from the rise of AI to the growing influence of Gen Z. 📍 Where to be: Tuesday, 10/29 in New York, NY — don’t miss it! https://lnkd.in/gif7Tg95 #Mediaweek2024 #ConsumerTrends #MarketingInnovation #FutureOfMedia #Suzy

Great campaigns start with the right insights. Before launching, ensure your creative ideas resonate with your audience through concept and ad testing. It’s the best way to reduce risk, refine your message, and increase your chances of success. Don’t gamble on your next campaign—validate your concept and make data-driven decisions with Suzy. Learn more in our blog! https://lnkd.in/e62xdA9b

🏈 Football season is more than just a game—it's a powerful moment for brands to connect with passionate fans. Whether it’s game-day snacks or streaming services, we’ve got the inside scoop on how consumers are spending during the season. Ready to score big with your marketing strategy this fall? 📊 What can brands learn? • Discover how fans engage with football and where they’re tuning in. • Uncover top purchases and what drives football-inspired shopping. • 58% of consumers associate Nike with Football season—see which brands are the runner up! Ready to tackle your next marketing play? Get ahead of the competition and unlock powerful insights with Suzy. Book a demo today! https://lnkd.in/ekJGEzKQ #ConsumerInsights #FootballSeason #B2BMarketing #SuzyInsights #MarketingStrategy

It’s not just about understanding your brand and consumer anymore—it’s about connecting with culture at every turn. 🌎 Gail Hollander, CMO of The J.M. Smucker Co., reveals how brands need to go beyond just understanding consumers for brand longevity. Discover how the company is blending brand truths with cultural insights to keep its iconic brands fresh and future-ready. Apple Podcasts: https://lnkd.in/ezyWhttc Spotify: https://lnkd.in/e_NauT3w ADWEEK #SpeedofCulture #TheJMSmuckerCo #BrandStrategy #CulturalRelevance #MarketingInsights #Innovation