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As you swing through Starbucks this morning, consider its new regional marketing leadership strategy to help elevate the brand, part of the Triple Shot with Two Pumps Reinvention initiative. Our research from a few years ago showed leaders are pushing decision-making authority to people at the “edges,” relying on highly networked teams to act with speed and agility. With agility at the heart of my own personal marketing approach, I applaud the shift. #agilemarketing

It was announced this week that Starbucks is dropping their "CMO" role. In an interesting development, Starbucks has decided to restructure their marketing department in a significant way as a part of a larger "transformation" process they are pursuing. But, did you know it's becoming more and more common for organizations to be doing away with the "CMO" role and opting instead for more functional specific roles that tie more directly into the grander business operations? This is without a doubt a notable shift happening in our industry, and I hope it's for the better of marketing departments/teams worldwide. If you've ever worked client-side you know how common it is for the marketing departments to be siloed, and the best marketing leaders are the ones that fight to break these silos. Hopefully, with this breakdown of "typical" marketing leadership roles/titles it won't mean a de-prioritization of marketing leaders at the executive level but rather room for more. #CMO #marketing #marketingexpert #executive #starbucks

All awards are not created equally. At Cannes, I look out for the Creative Effectiveness Grand Prix. It has been awarded to Kraft Heinz and their awesome creative agency Rethink in Toronto. Going through the award entry you just see a constant stream of excellent work that consistently builds on the message ‘It has to be Heinz’, reinforcing their category leadership position and driving business performance. This is what marketing should be about. Achieving a commercial business goal by driving changes in consumer behaviour by brilliantly executing strong plans with superb creative. It’s not rocket science. But sadly, too many businesses get distracted from the basics and the focus that make it possible. Businesses like Heinz have called out the critical role that marketing capability has played in getting them into the position to win awards like this. LockSmith can transform your marketing team into highly effective drivers of long-term profitable growth for your business. So, drop me a line if that sounds like what you need. And stay tuned for more updates and insights from Cannes. We’ll make it easy for you to Ketchup on the key take outs (couldn’t resist). #canneslions2024 #marketingeffectiveness

It's the final day at Cannes Lions International Festival of Creativity and we're taking our hats off to Kraft Heinz. Over hundreds of years, they've put the work in to build the memory structures and make their brand synonymous with ketchup in the eye of the consumers. As brands, we can't simply decide to own a space. We need to earn that right. It is the consumer who decides. Hit FOLLOW for more inspirational case studies from Cannes and practical advice to help you put that learning into practice. #inspirationisnotenough #casestudies #marketingtraining #marketingeffectiveness #marketingcapability

Over the weekend, I came across an awesome image of a Pepsi can with a Coca-Cola cape. It got me thinking about perspective and how we can control our minds to flip a negative situation into an optimistic opportunity. In our fast-paced work environment, challenges are inevitable. But what if we approached these challenges with the mindset of turning them into opportunities? Just like the Pepsi can wearing a Coca-Cola cape, we can choose to see the potential for greatness in every obstacle we face. Let's embrace optimism and creativity in our problem-solving. By shifting our perspective, we can transform setbacks into steppingstones for success. Remember, it's all about how we choose to see things! How do you flip a negative situation into an optimistic opportunity? Share your thoughts and experiences below! #CocaCola #Pepsi #perspective #optimism #positiveleadership #positiveperspective #womeninleadership #womenintech #MSFTadvocate

🚀 Exciting moves in the beverage industry! Mark Schiller, the former CMO of Kraft Heinz, has now taken on the role of Global Chief Marketing Officer at Bacardi. 🍸 After over 5 fruitful years leading Kraft Heinz’s marketing in North America, Schiller’s leap to Bacardi marks a new chapter aimed at boosting their global marketing strategies. With a rich background that includes stints at Procter & Gamble and PepsiCo, his wealth of experience is something the spirits giant is eager to tap into. 🔄 As someone who has navigated career transitions within the marketing sphere, I find this move particularly intriguing. Transitioning between industries or even within sectors requires not only a deep understanding of market dynamics but also an adaptability to new corporate cultures and consumer bases. Mark's move comes at a time when Bacardi aims to amplify its market presence and innovate its branding strategies to stand out against competitors - a tall order and an exciting challenge. 🤔 What do you think makes a marketing leader truly effective when shifting between such major brands and industries? How important is adaptability versus industry-specific knowledge? Would love to hear your insights, especially if you’ve made similar transitions or are considering one! ➡️ #MarketingLeadership #CareerMoves #BrandStrategy #Bacardi #KraftHeinz #CMO #GlobalMarketing #BusinessStrategy #ConsumerGoods MarketingTrends

📦 It can be easy to put retail media in a box: who it benefits, who takes part, why and how. But it's out-of-the-box thinking, creative ideation and data-backed precision planning that ensure Threefold-powered Retail Media Networks, like Co-op Media Network, achieve brilliant results. As part of her presentation at PLMA - Private Label Manufacturers Association Annual Meeting & Leadership Conference, Partnership Director Amber Roberts chatted with Dean Harris, Head of Co-op Media Network, about how private-label brands have achieved great success investing with Co-op's best-in-class RMN. 🤑 While private-label sales have surged as consumers seek better value in retail, retail media offers an opportunity for private-label brands to make an impact, drive sales and grow loyalty beyond price when consumers are less concerned with economic pressures. Thanks for sharing your insights with us, as always, Dean! #privatelabel #retailmedia #CPG

Exciting news in the world of branding! Starbucks has appointed its first-ever global chief brand officer, bringing in former Chipotle exec, Niccol. This pivotal role, previously created by him at Chipotle, promises to take Starbucks’ branding strategy to new heights. As digital marketing professionals, we know that a strong brand identity is essential for connecting with consumers. Niccol's experience at Chipotle will undoubtedly fuel innovative strategies for Starbucks as they navigate the rapidly evolving consumer landscape. Key Takeaways for Marketers: 1. **The Importance of Brand Leadership**: Appointing a dedicated leader for brand strategy can significantly enhance a company’s identity and market position. 2. **Learning from Other Industries**: Executives with diverse backgrounds can bring fresh perspectives that can be transformative. 3. **Adaptation is Key**: In a competitive environment, brands must continually evolve to meet changing consumer expectations. What are your thoughts on this appointment? How do you believe a global chief brand officer can impact a company's marketing strategies? Let’s discuss in the comments below! And don’t forget to follow me for more insights on digital marketing trends and strategies. #DigitalMarketing #BrandStrategy #Starbucks #MarketingNews #Leadership #Innovation

📕 The 22 immutable laws of Marketing, By Al Ries & Jack Trout .. 1️⃣ The law of leadership : It's better to be the first in a category than to be the best. The idea is that being the first to market gives you a significant advantage because people often remember the pioneers and who made the first move in a category more easily than any subsequent competitors. The perception of being first creates a leadership position in the mind of the customer, which can be more valuable than having a better product. For example, Coca-Cola is remembered as the first cola drink, which helps it maintain leadership even though there are other cola brands. #Marketing #Business #Branding