Ayush Mahajan’s Post

A recent survey by The Benchmarking Company showed that 99% of people believe product claims should include clear disclosures about their substantiation—such as the number of study participants or whether the data comes from clinical trials or consumer feedback. In an industry overwhelmed by misinformation and unverified claims, even well-intentioned statements are often met with skepticism from consumers. Which in today’s landscape, is to be expected. To rebuild trust and credibility, we need to prioritize transparency. While ingredient transparency has become a baseline expectation, the next frontier is fragrance disclosure, and it’s coming quickly. For claims like “safe for sensitive skin” or “certified clean,” it’s essential for your partners to provide full visibility into your fragrance’s ingredients and testing. By doing so, we not only meet consumer expectations but also set a higher standard for trust and accountability in our industry. Ingredient transparency does not stop at fragrance. 👏 Independent Beauty Association

#Research shows that #debunking misinformation can attenuate consumer hesitation 🤔 to make purchases. In relation, The Eco Well's free full day conference on Sept. 29, the "Truth in Beauty E-Summit," sponsored by C&T, will explore #misinformation in cosmetics, its impacts and strategies to overcome it. 💡 Learn more and register here: https://lnkd.in/gZ7YG6DP

Hello everyone, It's Friday! June is ending and half of 2024 is ahead, Today, I wanted to share some exciting updates and trends in the global cosmetics industry that I have seen this 2024, a field that I am deeply passionate about. Here are the highlights: 🌱 Sustainability Takes Center Stage: The industry has seen a significant push towards sustainability. With growing consumer demand for eco-friendly products, ingredient manufacturers are innovating in new plant-based ingredients, and brands are innovating in packaging and ingredient sourcing. The focus is on reducing environmental impact while maintaining product efficacy and quality. The push towards sustainable practices is not just a trend but a commitment to a greener future. 💡 Innovative Ingredients and Formulas: From skin longevity solutions that emphasize long-term skin health to neuro-cosmetics that enhance emotional well-being, and AI-powered ingredients, this year the focus on innovative ingredients is stronger than ever. Companies are exploring new, sustainable materials and advanced formulations to meet the evolving needs of consumers. 🌍Events, Conferences and Global Trends: The in-cosmetics Global in Paris showcased the latest innovations in personal care ingredients. With a strong emphasis on sustainability and skin longevity, the event highlighted groundbreaking research and product launches that promise to shape the future of beauty. Special thanks to all the industry experts: R&D, Regulatory, and Marketing teams who shared their insights and innovations at these events during the first half of 2024. Your contributions are shaping the industry forward, and it's an exciting time to be a part of this dynamic field - I feel truly excited! Let's continue to innovate, prioritize sustainability, and meet the needs of our consumers with transparency in cosmetics products, efficacy, and science-based claims. #cosmetics #cosmeticsindustry #beautytrends #beautryindustry #sustainablebeauty #sustainability

🚀Webinar Alert: Trends '24-'25: Global Consumer Future Join us on March 5th, 2024 at 02:30 P.M. IST for an insightful webinar exploring the future of global consumers. Highlights: - Emerging industry trends - Tomorrow's consumer preferences 📌Save Your Spot: https://rb.gy/y8pjax Don't miss out on shaping the future with us! #pharmacosindia #pharmacos #cosmeticrawmaterialsupplier #cosmeticingredientsupplier #cosmeticrawmaterials #cosmeticingredients #cosmeticrawmaterial #skincare #Webinar #chemyunion.

According to Mintel, 27% of consumers are now trying to reuse or use less water. As people become more conscious of how their purchases affect the environment, waterless beauty products are expected to increase. Allied Market Research states that the global Waterless Cosmetic Market size was $8.8 billion in 2021 and is projected to reach $22 billion by 2031. Check out this article I published. https://lnkd.in/d99bmZpy

Shocking data Monday 😱: The beauty and personal care industry contributes over €29 billion to the economy each year and employs over 3 million people. As well as being a powerhouse of economic activity, it’s an industry with innovation at its core. Each year approximately €2.35 billion is invested in Research & Development (R&D)4 allowing the sector to offer sustainable solutions from ingredients to packaging. The EU-27 market for cosmetics products was worth €74.1 billion at retail sales prices in 2022. That’s the equivalent of over €200 million a day. — Cosmetics Europe & Euromonitor International (2023). Market Performance: European Cosmetic, Toiletry & Perfumery Data. #Interesting #BeautyIndustry #ValueofBeauty #Data

Antecedents Towards Green Purchase Behavior of Cosmetics Dear Eco-enthusiasts! Welcome to my survey on 'Antecedents Towards Green Purchase Behavior of Cosmetics.' I, Praharshitha from II MBA invite you to participate in this insightful exploration of consumer preferences in the world of eco-friendly cosmetics. Your valuable input will help me uncover the factors influencing the choices individuals make when it comes to sustainable and green cosmetic products. Thank you so much for being a part of this research! Link to the Questionnaire: https://lnkd.in/gKzFAx6z

Got an innovative new product? Then you might want to target Gen Z. In Highlight's new consumer research report, Three Trends Driving Growth in the "Better for You" Space, we asked 2,000 members of our product testing community about 15 different kinds of innovative products. When we looked at the data by generation, it was clear that Gen Z is not afraid to try new things. Skincare made with snail mucin? Sounds great! 🐌 They're also the generation driving trial of new non-alcoholic beverages, a sector that's booming (Exhibit A: The success of Tilray Brands, Inc. 🚀 ) See all the results of our "better for you" research here: https://lnkd.in/dU6RTCkC

The natural cosmetics market has experienced a remarkable surge in popularity over recent years, driven by growing consumer awareness of environmental and health concerns. Defined by the use of ingredients derived from natural sources, such as plants, minerals, and essential oils, this sector emphasizes products free from synthetic chemicals, parabens, and artificial fragrances. The top players in the natural cosmetics market include L'Oréal S.A. and The Estée Lauder Companies Inc., which together hold over 15% of the market share. The industry is expected to continue its growth trajectory in the coming years, driven by the demand for sustainable and ethical products, the rise of e-commerce channels, and the growing popularity of clean beauty. 👉 link to the report: https://lnkd.in/d-79BbBe #NaturalCosmetics #EcoFriendlyBeauty #OrganicSkincare #SustainableBeauty #GreenCosmetics #CleanBeauty #NaturalIngredients #EthicalBeauty #CrueltyFree #EcoChic