b-f-t-m / innovation marketing firm’s Post

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Football icons. I find collaborations with a strong cultural foundation particularly interesting, where storytelling goes beyond mere branding and commercial development, making a lasting impression on consumers. At Manchester City games next season, it won't just be the stands filled with C.P. Company's goggle-trimmed jackets—the players will be wearing them too. The Italian brand has designed an exclusive capsule collection to be worn by the players, coaching staff, and executive management when traveling to and arriving at the stadium for away matches. This collaboration includes, among other items, a customized version of C.P. Company's Goggle Jacket with co-branded lenses, a style that has been a favorite among football fans since its introduction in the late '80s. The Bologna-based fashion brand promises to offer "elegant and tailored shapes," as well as the right amount of City's signature light blue. 🙌 What’s your take? # 382 FASHION, Italy 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. C.P. Company More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

In sports retail, creative direction is derived from three distinct sources: Brand Values, Place of Use and Hearts & Minds. Once you have your inspiration, the design rolls on from there. #sportsretaildesign #retaildesign101

Yesterday, while strolling through Copenhagen, I felt an unexpected urge to attend an F.C. København match 🤔⚽ It's been a while since I've been so keen, especially considering that I haven't been following the league as closely lately, and the current state of play on the pitch isn't exactly thrilling fans. Curious about what had sparked this sudden interest, I reflected on the situation like the nerd I am. Then, I saw it: banners from the club adorned the main streets of Copenhagen, proudly proclaiming 'Parken calling' – Parken is the stadium for the team. That's when it hit me. I longed to be there again, with a cold beer in hand, surrounded by my friends, and cheering louder than necessary. It was the atmosphere, the sense of community, and the reminders all around me that stirred this desire. What's the takeaway from this experience? Even in this digital age, the physical space holds immense power in marketing, shaping emotions and persuading our audience. Seeing the ad online wouldn't have evoked the same response. It was the combination of the city's ambiance and the tangible presence of the banners that made the difference. So, let's not underestimate the impact of physical spaces. They have the ability to generate a unique buzz that nothing else can replicate. Here are some examples of Danish companies that have effectively utilized physical spaces: - Dreamdata, a digital B2B attribution tool, garnered attention by using a physical billboard that went viral after being shared online. - EYDA, a fashion and sport brand, has cultivated a devoted community of customers through physical events. - AIRTOX Professional Footwear, known for safety shoes, transformed into more than just a safety footwear brand through an aggressive marketing strategy that heavily involved physical spaces. Let's remember to incorporate physical spaces into our marketing strategies. They can add value in ways that digital channels simply cannot. See you at the next home match! 🙋♂️ #marketing #sales #community

The difference between a personal brand and a business brand is like the difference between you as a person and a company you run. When you blend the two, amazing things can happen. Small business owners often think they have to choose one or the other, but combining them can be really powerful. Think about how Michael Jordan boosted Nike's sales in the 90s or how Louis Vuitton hired Pharrell as a creative director. People trust people more than they trust big companies. So, a strategy you can try is to make yourself a public figure alongside your business. When people trust you, they trust your company too. It's all about humanizing your brand and building trust. #branding #bihesa #creativeagency

We all know it’s a m-m-material world, and brands are …teaming up for the thrill 🎶 Think of the buzz around Pokémon x Van Gogh, the creativity of Frank Green x The Warlukurlangu Art Centre, or the cultural impact of Michael Jordan x Nike. Successful collaborations can redefine market positions, but for long-term effectiveness? Yep, you guessed it (we are lawyers after all) – you need a well-crafted agreement. But here’s the key: the success of these collaborations hinges on having clear, well-structured agreements. A robust collaboration agreement isn’t just a formality; it’s essential for ensuring smooth and effective partnerships. Curious about why your business needs a solid collaboration agreement? Check out our latest blog post for insights 👉 https://lnkd.in/gtuMFhE8 Ready to take your partnerships to the next level? We’re your material girls (and guys) - reach out to us at hello@legalite.com.au to get your collaboration agreement in place. #collaboration #brandpartnerships #marketing Marianne Marchesi GAICD Marija Dukadinovska Jarrod Marchesi Dimitra Kuyucu Kayla Davison Katherine Beames Katelyn Tobin Carlie McCulloch

Hopefully, I'm not late to the show; I just saw Simone Biles break yet another Olympic record (what can't she do). France’s fashion game and the Olympics have hit the perfect match with Jacquemus in the spotlight! Their recent campaign's creativity is probably the most innovative we've seen. As marketers and brand managers, we can learn a lot from how they’ve merged sports and style. The entire campaign has been built with an immersive objective in mind, ensuring the audience feels as if they're part of something much bigger. Sometimes, we box ourselves in with limits, but I think this is a prime example of pushing boundaries and blending different industries to create something outstanding. Who knew fashion and a global sporting event would cross over? What were your favorite moments? Comment below👇🏿 For the latest in Branding and Marketing, follow Nancy Ampaw, MSc. #Olympics #Branding #Advertising #Marketing

I was really amazed while reading about the HUGO BOSS x Russel Athletics collaboration at Milan Fashion Week 2022. But while going through the same I realized that such events can be beneficial for the brand's visibility, But how did these events help in creating the same? This monumental event didn't just present a collection; it captivated an audience of four billion worldwide, setting a new precedent for brand visibility and engagement. If you're aiming to leave a lasting mark on the fashion industry, here's how you can draw inspiration from this groundbreaking event:  Aim for an event or collaboration that transcends traditional fashion boundaries, much like the Hugo Boss x Russell Athletics showcase.  Understand the message you want to convey, the audience you wish to reach, and the strategic steps required to bring your vision to life.  Focus on exploring new concepts, materials, and marketing strategies to keep your brand dynamic and engaging.  Surround yourself with a team that challenges you, supports your vision, and keeps you grounded in your core values.  Clearly articulate your brand's objectives and prioritize actions that align with your annual goal, ensuring every step contributes to your overarching vision. The HUGO BOSS x Russel Athletics collaboration is a testament to the power of visionary goal-setting and strategic planning. By adopting a similar approach, you can elevate your brand and create memorable moments that resonate with audiences worldwide. So, are you ready to redefine the future of your fashion brand? Share your thoughts in the comments. Akhil Rana #milanfashionweek #fashionshows #events #brandcollaboration #brandbuilding Picture credit: WWD

Great breakdown by Gemma Monclús Matamala on what’s reshaping the #LuxuryFashion industry. A huge one that I’m glad she brought attention to is the intersection of fashion and sports. It’s something that I’ve brought attention to in the past and that we’re seeing now more than ever. I’m excited to see how these developments continue to shape the industry for the better in 2024 and challenge brands to think outside the box in the experiences they build. #Luxury #LuxuryIndustry #Fashion #LuxuryBrands

What adds excitement to outdoor brands? Starts with a genuine story, and then develops into creative collaborations! Great outline here on the processes and strategies behind our favorite trends, especially noting how adaptability leads the path to more engaging, well-received outcomes. #OutdoorBrands #ConsumerTrends #Collaboration