BeautyMatter’s Post

My new article on SHOPenauer!

Gotta have the Merch. I have been working on my website for Sports Business United. As I create the site and build out the content, a logo was a big part of the exercise. As I landed closer to a logo I was feeling, I daydreamed and even sketched out some potential merch. I immediately began to create a small product line in my head. How could I create a premium logo hoodie or tee? Who could I seed them to for some exposure? What if they actually became something cool that people wanted to wear? Whether you are a Sports Business Education start up, an Athlete Recovery Equipment Supplier, or a very well known Sports Drink - - "Merch" is part of the branding. Hyperice, famous for their massage guns and recovery boots, launched a line of apparel including a couple logo hoodies, a logo tee, and a hat. https://lnkd.in/gDd6gF6u Gatorade bolt has a countdown on their website signaling the launch of their We The Best Capsule collection which is a collaboration with DJ Khaled and for $140 you can receive a limited edition towel, squeeze bottle, and Jordan Brand hoody. With Equipment and Beverages as their respective primary businesses, they are launching limited edition product to drive exposure for the Brand. Sports Business Classes - - Hyperice and Gatorade selling Hoodies is not a new tactic in branding. Chick-fil-A Restaurants, Car manufacturers, and many TV shows are creating limited edition lines of apparel and accessories to promote their brands. How important is Merch for growing Brands? What are the risks to selling merch unrelated to your primary business? Is there anything about these products being "limited edition" that is more or less enticing? Taylor Swift and Travis Scott concert Merch is selling out and fetching 2-3X retail prices in the secondary market. What role does merch play in EVENTS? As you work on your Personal Brand, what type of limited edition merch would you design and sell to help add some exposure to your brand? University of Oregon Lundquist College of Business Portland State University - School of Business Fox School of Business at Temple University UCLA Anderson School of Management UO Sports Product Management Master’s Program Georgetown University McDonough School of Business #sportsmarketing #sportsbusiness #sportsbizprof #sportsmanagement https://lnkd.in/gmpBcH6s

Calling all beauty enthusiasts! Our next Loyalty Program Slam is all about a major player in the beauty space! This loyalty program boasts over 37 million active members and accounts for more than 95% of the company's annual sales. Impressive, right? Can you guess which beauty retail giant we're featuring? Drop your guess in the comments below and stay tuned next week to find out what program our slammers will be taking on! #LoyaltyProgramSlam #BeautyLoyalty

In the Luxury Domain, the Role of Advertising is NOT to Sell the Product or Service In conventional (mainstream) marketing, the initial step is to develop a sales proposal, to have a unique selling proposition – and the text in the marketing material is there to make the sales pitch. In luxury, the dream, prestige, and lifestyle come first. Look at Tag Heuer's advertising, for example. One of the features is the endorsing celebrity, the other is the model of the watch. No commentary, no description of the watch, no sales pitch – just the cryptic line: "What are you made of?"

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/d4D85H5X

#Mercedes has chosen its James Bond. Tuxedo, background music, strange contraptions: everything is there to make the new Mercedes-Benz global #campaign a clear reference to the most famous spy in the world. A protagonist plus one: #MatthewMacfayden, fresh from the great success of the "Succession" series, and #RogerFederer, historic ambassador. Why is it interesting? Mercedes' choice, in the face of a general push towards technology by many competitors in their #advertising, aims to talk about new mobility by building everything on elegance, class, and refinement. The choice of two celebrities so similar to the #brandimage, in such a strengthening context, is peculiar, also due to the length of the advertising itself (original duration: 1.48 minutes). What is achieved in this case is a "fit", or congruency: the two partners (brand and celebrities) share similar images (as in this case). According to research, this strategy could have several benefits: 1) In general, perceptions and #emotions generated by celebrities bind to the endorsed brands through recurring associations (Choi & Rifon, 2012); 2) #Celebrity-brand congruency expressly facilitates the creation of an associative link that enhances the transfer of attributes from the celebrity to the brand (Seno & Lukas, 2007); 3) Choosing a celebrity who is similar to the brand makes the collaboration more credible and effective for #consumers (as in the case of Mercedes-Benz). Peculiar note: it should be specified that several studies, such as that of Albert, Ambroise, and Valette-Florence (2017) in the Journal of Business Research are increasingly talking about also looking for a fit between consumers and brands, and not just between #brands and celebrities. Do you like this campaign? Do you think it is in line with Mercedes-Benz's objectives? #marketing #advertisingcampaign #advertisingandmarketing #marketingresearch

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George https://lnkd.in/gBKz9PkA

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/dNj3NgZR

Silverstone wrapped up last Sunday. What an event. But for any marketer you’d know it was more than just a F1 race. It was a masterclass in branding & partnerships. Mercedes, Red Bull, and Ferrari didn’t just compete on the track but in the minds of consumers. They were everywhere. Logos, merchandise, you name it. But there was one partnership that stood out to me. Rolex & F1. This partnership is no accident. The association with precision, luxury, and performance aligns bang on with the high-speed, high-stakes world of F1. And guess what? I haven’t seen any mention of Rolex in the Euro’s. Why not? Simple. F1’s exclusivity and global appeal mirror Rolex’s brand values way more closely than the mass-market of football. Content overload - did you notice? From live feeds to behind-the-scenes scoops, Silverstone was a content goldmine. A killer content strategy is always going to keep fans hooked and brands ticking. So here are my key takeaways from Silverstone that you can use in your strategy: 1. Align Your Brand with the Right Partners ↳ Partnerships should reflect your brand’s core values. Just as Rolex aligns with the precision of F1, find partners that elevate your brand’s message. 2. Double Down on Content ↳Regular, top-notch content keeps your audience coming back. Whether it’s a live event or a product launch, content is your way to maintain presence. 3. Embrace Exclusivity ↳ Create a sense of exclusivity with your offerings. Like F1’s paddock club or the allure of owning a Rolex. Make your customers feel like VIPs. Who’d be your dream brand to team up with? Let me know ↓ #ecommerce #marketing #leadgeneration

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/edihtvSg