Ben Chen’s Post

Dive into the future of advanced, unified advertising with us! Guy Southam, our Director of Advanced Advertising, shares insights on navigating the TV and streaming advertising landscape. From tailored solutions to hyper-personalised experiences, let's work together to maximise your yield across all screens! Guy Southam: "It's been a challenging time for advertising, especially in TV, but I'm optimistic about the potential. Leveraging our experience with Sky Adsmart, Synamedia Iris offers tailored solutions across the premium video landscape. Whether it's custom feeds, hyper-personalised experiences, or unified ad management, we have solutions to maximise yield, diversify revenue streams, and enhance customer experience. Whether you're a broadcaster, platform, or D2C service, let's connect and explore how we can help." Get in touch to talk about addressable advertising: https://lnkd.in/dEc8cMH5 #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #streaming #broadcast #SSAI

In a competitive media market where 55-60% of advertising dollars flock to Amazon, Meta, and Google, how can your streaming service stand out in the ad $ battle? Proactive strategic differentiation (per Evan Shapiro) backed by a resilient live streaming tech stack (per mediathand to unlock the full potential of your strategy. Advertisers and consumers demand effective and seamless engagement across their favorite media devices, making end-to-end interoperability, the holy grail of streaming, crucial. Partner with mediathand to leverage your end-to-end technical capabilities and find new and better ways to engage your viewers with their favorite content, delivered seamlessly anytime, anywhere on their favorite media devices, with premium engagement, quality, and reliability. Let's talk! See Evan Shapiro in this short clip discussing how to thrive in a competitive ad market with Lana LoRusso here: https://lnkd.in/dKM2XNdH 🔗 #Ad #Advertising #ATSC #ATSC3 #AVOD #Advertising #Broadcast #Broadcasting #cabletv #CTV #CTVAdvertising #CTVWars #ConnectedHome #Disruption #DVB #Innovation #ISP #IPTV #FAST #media #mediadistribution #mediatech #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #Streaming #Streamingmedia #StreamingWars #Telco #Telecom #Television #TVChannel #TVAdvertising #video

Grabbing ad 💰💰💰 isn't as easy as reaching out for them To compete on streaming capabilities with tech giants like Amazon, Google, and Meta, you need more than average market streaming capabilities and tech acronyms. 👇🏻👇🏻👇🏻 Even a small glitch in the fragmented streaming infrastructure can quickly snowball into annoyance or a disaster for viewers and advertisers. ❌ Your strategy needs extraordinary tech capabilities to prevent those glitches before they start. Already got a smooth-running platform? ✋🏻! Keep up the good work👏🏻 Need better tools to empower your audience? Let’s partner to craft a resilient, glitch-free streaming that keeps viewers engaged and advertisers happy.   Let’s talk⁉️ 👉🏻https://lnkd.in/deKBtC8g

The emergence and steady rise of OTT has forever changed the advertising landscape. TV, OTT, and digital video were once clearly defined as separate entities, but the lines between them are blurred, thanks to the wide variety of streaming services and devices now in play. 👇 https://lnkd.in/ddJb2nfF

📺 Growth of Connected TV (CTV) 📺 Connected TV is emerging as a significant channel for programmatic ad buying. Advertisers are leveraging CTV to reach audiences with highly targeted video ads, combining the reach of traditional TV with the precision of digital advertising. This trend is set to grow as more consumers shift to streaming services. 📧 email info@leadify-b2b.com Stay ahead with LedifyB2B! 🌟 #connectedtv #videoads #streaming #digitaladvertising #ledifyb2b

As more people are cutting the cord and switching to streaming services, advertisers are also moving away from cable and embracing CTV advertising which is rapidly growing. It's a great way to reach target audience in an effective, premium brand safe environment. If you're new to connected TV, getting in front of the big screen can be a bit daunting. Our 4 step guide will walk you through the process and show you how to get grounded, read more about it in our recent blog post, the link is in the comments. Castify.ai works with advertisers to execute CTV campaigns flawlessly and reach their KPIs, on our direct and O&O OTT applications. If you are interested in learning more, get in touch with us! #ott #ctvadvertising

Connected TV (CTV) ad spend will surpass $30 billion in 2024. 😲 This signifies a significant shift in where brands are allocating their budgets. As we step into the new year, consider these areas as you prepare your 2024 ad budget: 1️⃣ Leverage targeted advertising 2️⃣ Explore programmatic buying 3️⃣ Focus on measurable outcomes Discover more from Tinuiti’s guide, ‘The 2024 Streaming+ Guide’: https://lnkd.in/gu8iVidy #ctv #programmatic #targetedadvertising #digitalmarketing #streaming

In today's fast-evolving digital landscape, reaching customers through streaming is just as pivotal as it was in the era of network channel advertising. Now, you have the opportunity to step right into your customers' homes through streaming-based advertising. With CTV (Connected TV), you can reach them on those big-screen TVs in their living rooms. Meanwhile, OTT (Over-The-Top) advertising connects you with streaming enthusiasts on all their devices, meeting them wherever they choose to tune in. Don't miss the chance to be where your audience is – in their living rooms, on their screens, and in their hearts. Check us out here: https://lnkd.in/gG_EZTbj #onlinemarketing #digitalmedia

The emergence and steady rise of OTT has forever changed the advertising landscape. TV, OTT, and digital video were once clearly defined as separate entities, but the lines between them are blurred, thanks to the wide variety of streaming services and devices now in play. Learn the top facts to know about the convergence of TV and digital and how to meet the evolving media landscape head on in our comprehensive guide. 👇 https://lnkd.in/ddJb2nfF

Jeremy Bradley: “The Ad Tech landscape changes fast, and that can mean added complexity, operational overhead, and less-than optimal results. But it doesn’t have to be that way. We can help you take control of your ad tech stack with a unified approach that delivers targeted ads on all screens and services – both broadcast and streaming. Get in touch to talk to us about how Synamedia Iris can provide the capabilities you need to maximise your ad revenue. Whether it’s Ad Decisioning, Server-Side Ad Insertion (SSAI), or addressable linear, we can partner with you to increase your reach and optimise your yields.” ➡️ Get in touch: https://lnkd.in/eB7tkHMf 🎥 Register for the next episode of our addressable advertising webinar: https://lnkd.in/e9jD8dW8 #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #streaming #broadcast #SSAI