Gert S.’s Post

In a competitive media market where 55-60% of advertising dollars flock to Amazon, Meta, and Google, how can your streaming service stand out in the ad $ battle? Proactive strategic differentiation (per Evan Shapiro) backed by a resilient live streaming tech stack (per mediathand to unlock the full potential of your strategy. Advertisers and consumers demand effective and seamless engagement across their favorite media devices, making end-to-end interoperability, the holy grail of streaming, crucial. Partner with mediathand to leverage your end-to-end technical capabilities and find new and better ways to engage your viewers with their favorite content, delivered seamlessly anytime, anywhere on their favorite media devices, with premium engagement, quality, and reliability. Let's talk! See Evan Shapiro in this short clip discussing how to thrive in a competitive ad market with Lana LoRusso here: https://lnkd.in/dKM2XNdH 🔗 #Ad #Advertising #ATSC #ATSC3 #AVOD #Advertising #Broadcast #Broadcasting #cabletv #CTV #CTVAdvertising #CTVWars #ConnectedHome #Disruption #DVB #Innovation #ISP #IPTV #FAST #media #mediadistribution #mediatech #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #Streaming #Streamingmedia #StreamingWars #Telco #Telecom #Television #TVChannel #TVAdvertising #video

Roku teams up with The Trade Desk to revolutionize TV streaming advertising, offering advertisers enhanced planning, buying, and measurement capabilities to reach viewers at scale. Read the Latest full News - https://lnkd.in/d6We-JU3 #martech #martechedge #collaboration #integration #partnership #data #advertising #businessgrowth #innovation #transformation #technology

I still believe the best way to buy all media, when possible, is programmatically to enable decisioning. However, the current setup isn't efficient and frankly kinda sucks when it comes to TV. Between fraud and unnecessary middlemen that don't add value, we need a change. (Yes, Goodway Group is already on its way to a huge CTV buying overhaul that will deliver 30-40% more CTV value for brands shortly!)

It's looking like the streaming space might be seeing yet another major shift, as Comcast and Paramount Global are reportedly in early talks to combine their US streaming services. Staying ahead of the change is more important than ever - Consumers are being met with streaming options that are constantly evolving and marketers are met with the challenge of reaching those consumers across the ever-changing, fragmented landscape. It will be exciting to see the developments continue to unfold! https://lnkd.in/egYY-7ZJ

🚀 The Streaming Revolution: Opportunities for Advertisers 📈 As the landscape of entertainment evolves, so does consumer behavior. Recent data from Kantar highlights a significant shift: the number of Australians subscribing to ad-supported video-on-demand (AVOD) services has nearly doubled in just one year, skyrocketing from 962,510 to 1.8 million. Why the surge? Consumers are increasingly embracing AVOD options to trim their entertainment budgets. This growing preference for AVOD and other alternative streaming models like FAST (Free Ad-Supported Streaming TV) presents a golden opportunity for advertisers. With more choices for consumers and a higher tolerance for ads, the TV advertising space is ripe for diversification. It's the perfect storm for advertisers looking to expand their reach and optimise their spend across diverse platforms. 📊✨ Click here to read more: https://lnkd.in/gvDMJq62 #Advertising #Streaming #AVOD #TVMarketing #ConsumerTrends #Media #MarketingStrategy

How much more is your organization spending on CTV in 2024? Besides developing better reach & frequency metrics, #CTV program-level reporting could be the capstone for streaming video to fully overtake linear TV ad spend. At #oodle, we're investing in Summer Olympic Games streaming content through direct PMP deals with Peacock. It is very refreshing to have better transparency into what we're buying (especially with the premium CPMs they command). https://lnkd.in/e6EYXiCT

In the first quarter of this year, most U.S. households tuned in to three or fewer streaming or CTV apps on average, according to new research from viewer engagement company Tvision and digital media software company DoubleVerify. The study says these results came via an average of 2.5 CTV devices, with viewers watching an average of 9.4 programs. https://lnkd.in/gUFShkdk

Report: Streaming CPMs drop by 60% on growing inventory The surge of new ad-supported streaming services has put a damper on cost-per-thousand viewer prices, Insider Intelligence/eMarketer reports. CPMs among connected TV viewers have fallen by 60% year-to-year in the current quarter to $21.73 even as overall ad spending continues to grow.

Dive into the future of advanced, unified advertising with us! Guy Southam, our Director of Advanced Advertising, shares insights on navigating the TV and streaming advertising landscape. From tailored solutions to hyper-personalised experiences, let's work together to maximise your yield across all screens! Guy Southam: "It's been a challenging time for advertising, especially in TV, but I'm optimistic about the potential. Leveraging our experience with Sky Adsmart, Synamedia Iris offers tailored solutions across the premium video landscape. Whether it's custom feeds, hyper-personalised experiences, or unified ad management, we have solutions to maximise yield, diversify revenue streams, and enhance customer experience. Whether you're a broadcaster, platform, or D2C service, let's connect and explore how we can help." Get in touch to talk about addressable advertising: https://lnkd.in/dEc8cMH5 #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #streaming #broadcast #SSAI

Talk to Guy Southam if you want to know how you can get greater reach and better campaign performance with your advertising solution!