Synamedia’s Post

Talk to Guy Southam if you want to know how you can get greater reach and better campaign performance with your advertising solution!

Grabbing ad 💰💰💰 isn't as easy as reaching out for them To compete on streaming capabilities with tech giants like Amazon, Google, and Meta, you need more than average market streaming capabilities and tech acronyms. 👇🏻👇🏻👇🏻 Even a small glitch in the fragmented streaming infrastructure can quickly snowball into annoyance or a disaster for viewers and advertisers. ❌ Your strategy needs extraordinary tech capabilities to prevent those glitches before they start. Already got a smooth-running platform? ✋🏻! Keep up the good work👏🏻 Need better tools to empower your audience? Let’s partner to craft a resilient, glitch-free streaming that keeps viewers engaged and advertisers happy.   Let’s talk⁉️ 👉🏻https://lnkd.in/deKBtC8g

In a competitive media market where 55-60% of advertising dollars flock to Amazon, Meta, and Google, how can your streaming service stand out in the ad $ battle? Proactive strategic differentiation (per Evan Shapiro) backed by a resilient live streaming tech stack (per mediathand to unlock the full potential of your strategy. Advertisers and consumers demand effective and seamless engagement across their favorite media devices, making end-to-end interoperability, the holy grail of streaming, crucial. Partner with mediathand to leverage your end-to-end technical capabilities and find new and better ways to engage your viewers with their favorite content, delivered seamlessly anytime, anywhere on their favorite media devices, with premium engagement, quality, and reliability. Let's talk! See Evan Shapiro in this short clip discussing how to thrive in a competitive ad market with Lana LoRusso here: https://lnkd.in/dKM2XNdH 🔗 #Ad #Advertising #ATSC #ATSC3 #AVOD #Advertising #Broadcast #Broadcasting #cabletv #CTV #CTVAdvertising #CTVWars #ConnectedHome #Disruption #DVB #Innovation #ISP #IPTV #FAST #media #mediadistribution #mediatech #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #Streaming #Streamingmedia #StreamingWars #Telco #Telecom #Television #TVChannel #TVAdvertising #video

The emergence and steady rise of OTT has forever changed the advertising landscape. TV, OTT, and digital video were once clearly defined as separate entities, but the lines between them are blurred, thanks to the wide variety of streaming services and devices now in play. 👇 https://lnkd.in/ddJb2nfF

📺 Growth of Connected TV (CTV) 📺 Connected TV is emerging as a significant channel for programmatic ad buying. Advertisers are leveraging CTV to reach audiences with highly targeted video ads, combining the reach of traditional TV with the precision of digital advertising. This trend is set to grow as more consumers shift to streaming services. 📧 email info@leadify-b2b.com Stay ahead with LedifyB2B! 🌟 #connectedtv #videoads #streaming #digitaladvertising #ledifyb2b

Connected TV (CTV) ad spend will surpass $30 billion in 2024. 😲 This signifies a significant shift in where brands are allocating their budgets. As we step into the new year, consider these areas as you prepare your 2024 ad budget: 1️⃣ Leverage targeted advertising 2️⃣ Explore programmatic buying 3️⃣ Focus on measurable outcomes Discover more from Tinuiti’s guide, ‘The 2024 Streaming+ Guide’: https://lnkd.in/gu8iVidy #ctv #programmatic #targetedadvertising #digitalmarketing #streaming

Jeremy Bradley: “The Ad Tech landscape changes fast, and that can mean added complexity, operational overhead, and less-than optimal results. But it doesn’t have to be that way. We can help you take control of your ad tech stack with a unified approach that delivers targeted ads on all screens and services – both broadcast and streaming. Get in touch to talk to us about how Synamedia Iris can provide the capabilities you need to maximise your ad revenue. Whether it’s Ad Decisioning, Server-Side Ad Insertion (SSAI), or addressable linear, we can partner with you to increase your reach and optimise your yields.” ➡️ Get in touch: https://lnkd.in/eB7tkHMf 🎥 Register for the next episode of our addressable advertising webinar: https://lnkd.in/e9jD8dW8 #personalisation #targetedadvertising #addressableadvertising #streamingtv #AddressableTV #streaming #broadcast #SSAI

We are excited to share insights into the evolving landscape of Connected TV (CTV) advertising. Check out our latest blog post to learn more about the nuances of CTV SPO and how it's reshaping the future of digital advertising: https://lnkd.in/gY6DDDw5 Key Takeaways: 1️⃣ CTV SPO mirrors its counterpart in display advertising but with unique intricacies tailored to the streaming television ecosystem. 2️⃣ Advertisers stand to benefit from optimized supply paths, driving tangible results and minimizing exposure to fraudulent activities. 3️⃣ Demand Path Optimization (DPO) empowers CTV publishers to cultivate stronger partnerships and command higher yields. Join us on the journey to unlock the full potential of CTV advertising! 💡 #CTV #SPO #DigitalAdvertising #LevelxTV

The Digital Media Trends insights did not disappoint again this year. Well done Kevin Westcott and team. (Deloitte’s “2024 Digital Media Trends” report, based on a survey of more than 3,500 U.S. consumers, examines how the once-distinct categories of media and entertainment continue to converge, while audiences are becoming more fragmented and specialized. In this environment, SVOD (streaming) providers should consider ways to compete for audience engagement and develop strategies to better monetize their intellectual property. Spoiler alert - meeting customer value/price/personalization expectations is not going to be easy.)

In today's fast-evolving digital landscape, reaching customers through streaming is just as pivotal as it was in the era of network channel advertising. Now, you have the opportunity to step right into your customers' homes through streaming-based advertising. With CTV (Connected TV), you can reach them on those big-screen TVs in their living rooms. Meanwhile, OTT (Over-The-Top) advertising connects you with streaming enthusiasts on all their devices, meeting them wherever they choose to tune in. Don't miss the chance to be where your audience is – in their living rooms, on their screens, and in their hearts. Check us out here: https://lnkd.in/gG_EZTbj #onlinemarketing #digitalmedia