Bespoke Advantage - International Beauty Brand Consultancy’s Post

Consumer demands for social responsibility are on the rise. How is your health and beauty brand responding? https://ow.ly/3AFL50Sgchu #healthandbeauty #beauty #cosmetics #makeup #beautytrend #shippingprotection #Extend

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The world of homegrown beauty has come a long way in the past couple of years. The Indian brands today are changing consumer preferences and have managed to carve out a loyal following for themselves. Some brands have also gone from being newcomers in the industry to achieving a cult status—not just in India but also globally. Having said that, this whole new world has brought in its fair share of confusion for consumers—which is the right brand to use? How can I trust this brand? How do I know if it's authentic? This is where we come in, thanks to our access to the beauty world and perks of being an insider, we get to try, test and review all the homegrown brands. So we have decided to take it upon ourselves to bring to you the brands that are vetted by us and have our stamp of approval. Be rest assured, our #DiscoverLocal Edit comes with only the names you need to know about. #DiscoverLocal #Indian #Homegrown #Beauty #IndianHomegrownBrands

The NielsenIQ Global Beauty Market Watch report is out, and the key trends driving growth in the beauty sector are: -Celebrity Beauty -Male Beauty -Sustainability -Diverse Beauty -Health & Wellness -Social Commerce -Beauty Dupes -Gen Z/Alpha These trends are driving growth in the beauty industry, highlighting a shift towards inclusivity, environmental consciousness, and digital engagement. As these trends continue to develop, they promise to reshape the future of beauty, setting new standards and opportunities for innovation. 🌐💡 #GlobalBeauty #InclusiveSkincare #Skincare #Sustainability

🌟 Decoding the Enduring Allure of Luxury Skincare In a world filled with endless skincare options, why does luxury skincare continue to captivate us? 💫 Luxury skincare isn't just about indulgence; it's about the experience, the efficacy, and the promise of radiant, youthful skin. From opulent ingredients to cutting-edge technology, luxury brands invest in research, innovation, and quality craftsmanship to deliver unparalleled results. But it's not just about the products; it's about the ritual—the moment of self-care and pampering that luxury skincare provides. It's a daily indulgence, a moment of tranquility in our hectic lives—a chance to prioritize ourselves and nurture our well-being. Moreover, luxury skincare represents more than just skincare; it's a symbol of status, sophistication, and self-expression. It's an investment in oneself, a declaration of commitment to self-care and self-love. As the allure of luxury skincare continues to endure, let's embrace the beauty of this timeless ritual and revel in the luxury of caring for ourselves. Because when we invest in our skin, we invest in our confidence, our well-being, and our most beautiful selves. ✨🌹 #LuxurySkincare #SelfCare #BeautyRituals What's your favorite luxury skincare indulgence? Share your must-have products or rituals in the comments below! 👇

Top Eco-Friendly Beauty Products Trends: 2024 & 2025 Guide ────────────────────────────────────────────────────── ⭐The beauty industry is constantly evolving to meet the changing needs and demands of consumers. With the rise of social media and technology, consumers have become more aware of the ingredients in their personal care products and are seeking sustainable and natural alternatives. In this blog, we will explore the top beauty industry trends for 2024 and 2025. From the emphasis on natural and organic ingredients to the advancements in AI and AR technology, these trends are shaping the future of the beauty industry.......... ﹌﹌﹌﹌﹌👇🏼﹌﹌﹌﹌﹌ https://lnkd.in/gqEeVz7B #2024beautytrends #2025beautytrends #beauty #trends #beautytrends #ecofriendly #ecofriendlybeautyproducts #harrods #thirdparty #thirdpartymanufacturing #HarrodsHaircare #thirdpartymanufacturers #privatelabeling #harrodshealth

The U.S. clean beauty market is rapidly growing due to increased demand for natural products and heightened skincare awareness, furthermore according to Brandessence Research projected to reach about US$ 18.3 Billion by 2030 with a CAGR of around 13.2%, reflecting a strong shift towards sophisticated, clean skincare options. 🔹Increasing Demand of Natural Beauty Product: Consumers are increasingly drawn to products that are natural, organic, ethically produced, sustainable, and devoid of chemicals. As per the Brandessence report, Tata Harper is recognized for its premium clean beauty offerings, renowned for their superior quality, efficacy, and commitment to sustainability. This makes them highly appealing to a loyal consumer demographic seeking safe and environmentally friendly personal care options. 🌍United State: Increasing awareness for clean beauty care products among consumers and growing demand for transparency in the cosmetics industry are the major factors driving the market growth in U.S. For example according to Brandessence report 91% of people agreed that clean beauty product increasing in demand due to transparency. Download Full PDF Sample Copy of U.S. Clean Beauty Market Report @ https://lnkd.in/di79jF_b U.S Clean Beauty Market Segmentation By Product Type ·      Face & Skin Care o  Cleanser o  Moisturizers o  Others ·      Hair Care ·      Cosmetics ·      Other Gender ·      Male ·      Female ·      Unisex ·      Baby By End User ·      Personal Care (Household) ·      Salons & Spa Distribution Channel ·      Online o  Ecommerce Websites o  Brand Websites ·      Offline o  Hypermarket/Supermarket o  Convenience Store o  Specialty Store Top Key Players MS GLOW Beauty L'Oréal DERMA E Juice Beauty, Inc. BWX Limited Tata Harper Skincare Honest Beauty LLC Jane Iredale Danmark ILIA Beauty Burt's Bees Beautycounter DRUNK ELEPHANT Sundial Inika Kjaer Weis One Love Organics, Inc. As increasing growth of social media and e-commerce, the U.S. clean beauty market is flourishing due to increasing consumer demand for safer, sustainable products. Stay tuned for more updates and advancements in this dynamic sector! #CleanBeauty #SustainableBeauty #ConsumerAwareness #EcommerceGrowth #SocialMediaInfluence #BeautyIndustryTrends #cleanskincare #chemical #marketgrowth #revenuegeneration #socialmedia #consumerdemand #unitedstates #safe #sustainableproduct #personelcare #cleanser #moisturizer #users #distribution#MarketRevenue #SupplyChian #ValueChain #MarketAnalysis #MarketRevenue #RevenueAnalysis #RevenueGenerationModel #MarketForeacts #PredictiveAnalysis #MarketOpportunities Contact Us: BrandEssence® Market Research and Consulting Pvt ltd. Viman Nagar, Pune 411014 – India Call: +44-2038074155, +1 888-853-7040 Email: Sales@brandessenceresearch.com Website: https://lnkd.in/dDdTTvKR Activate to view larger image,

On Tuesday, Circana market research company released its findings from the first half of 2024. The group found that the U.S. prestige #beauty market grew to $15.3 billion, up 8% compared to the same time last year, while sales at mass merchants held flat. The group found that fragrance was the fastest-growing prestige beauty category, with dollar sales up 12% in the first half versus the same period in 2023. According to the report, higher-priced eau de parfums and parfums topped sales growth, while units sold of mini- and travel-sized products grew at double the rate of the overall category’s growth. It also found that younger shoppers, as expected, favored under-$25 body mists and dupe #fragrances. In this piece by Lexy Lebsack, we speak to Larissa Jensen of Circana, and Kate Kenner Archibald of Dash Hudson.

How Jolie Turned a Showerhead into a Beauty Must-Have and How You Can Do the Same 👇 Jolie took a simple household item—a showerhead—and turned it into a must-have beauty and wellness essential. By tapping into the beauty market’s focus on health and aesthetics, they made their product stand out. Jolie didn’t just sell a showerhead; they marketed it as the ultimate fix for issues like dry skin and frizzy hair, caused by water contaminants. They positioned their product as step zero in your skincare or haircare routine, making it essential for getting the best results from other beauty products. To really nail this point, Jolie educated their customers about how clean water is crucial for beauty and health. They even offered personalised water reports, showing local water contaminants (how cool is that). By creating a sense of exclusivity and educating their audience, they managed to elevate a simple product into a beauty must-have. So what’s the key takeaway here? Reframe your product, and position it in a broader context that highlights its impact. For instance, market a kitchen gadget not just as a cooking tool but as a key to a healthier lifestyle. Highlight unique benefits, show how your product addresses fundamental needs or problems. Jolie’s showerhead wasn’t just about clean water—it was about healthier skin and hair. I’ve done a full analysis on Jolie’s meteoric growth in my newsletter this week: Link is in the first comment.