Beth Reid’s Post

With the 2024 Summer Games next month, some brands are re-evaluating the value of Olympic sponsorships, and questioning whether the Olympic body uses sponsorship money effectively to support athletes and promote sports. #mediaplanning #mediabuying

Popular Women's Sports in Sponsorship Partnerships 🔝Women's sports have made significant strides in recent years, with certain disciplines garnering increasing attention from sponsors. Here's a look at some of the most popular women’s sports in the realm of sponsorship partnerships: Soccer (Football): Women's soccer has seen explosive growth in both viewership and sponsorship. Major brands are investing heavily in teams and players, recognizing the sport’s global reach and fan engagement. Tennis: Tennis remains a top sport for female athletes, with high-profile sponsorship deals and endorsements. The sport's history of female champions continues to attract substantial investment. Basketball: Women's basketball is gaining traction, with increased media coverage and sponsorship opportunities. Professional leagues and college teams are becoming prime targets for brands looking to connect with a diverse audience. Gymnastics: Known for its compelling performances and high-profile competitions, women's gymnastics is a key area for sponsorship, particularly around major events like the Olympics. Volleyball: Both beach and indoor volleyball enjoy substantial sponsorship deals. The sport's popularity and engaging competitions make it an attractive option for brands. Athletics: Track and field events feature prominently in sponsorship deals, especially during major global events such as the World Championships and the Olympics. 🏆Parkdalle Intelligence is at the forefront of analyzing trends in sports sponsorship. If you're seeking innovative strategies to boost your brand's presence in this dynamic market, contact Parkdalle Intelligence today. #WomensSports #Sponsorship #SportsMarketing #AthletePartnerships #ParkdalleIntelligence #BrandStrategy #SportsBusiness #MarketingTrends #SportsSponsorship

Title: Hankook Tire Extends Sponsorship with UEFA Europa League and UEFA Conference League until 2026/27 Season Hankook Tire, one of the world's leading tire manufacturers based in South Korea, has announced the extension of its official sponsorship of the UEFA Europa League and UEFA Conference League for an additional three years, until the end of the 2026/27 season. This extension ensures Hankook Tire remains the longest-standing sponsor of the leagues, further strengthening its connection with soccer fans worldwide. The UEFA Europa League and Conference League are highly popular soccer tournaments, both within Europe and internationally, providing an excellent opportunity for Hankook Tire to enhance its brand recognition. This sponsorship extension is a key strategy for Hankook Tire to expand its presence across different market segments in the tire industry. The brand's increased influence in Europe through these leagues will strengthen its competitive edge within the industry. Hankook Tire’s second brand, Laufenn, will also play a significant role in this sponsorship. Recognized for its high cost-performance, Laufenn, along with Hankook Tire, will gain increased exposure through matchday advertising boards, digital media, social media, and local events. Special fan engagement programs, including ticket giveaways and VIP experience campaigns, are planned to foster direct interaction with supporters. Hankook Tire places great importance on community contribution through sports, continuing activities that deepen ties with local communities. This includes supporting grassroots soccer programs and the development of future star players, particularly focusing on the younger generation. Having served as the official sponsor of the UEFA Europa League since 2012, Hankook Tire has significantly increased its brand exposure and enhanced its recognition across Europe through this long-term partnership. The extension of the sponsorship agreement with the UEFA Europa League and Conference League is a crucial part of the company’s brand strategy, further solidifying its global market presence. This sponsorship extension will strengthen Hankook Tire's position in the tire industry and enhance its competitiveness. The upcoming matches and events will draw significant attention to Hankook Tire and UEFA’s collaborative efforts. #HankookTire #UEFA #EuropaLeague #ConferenceLeague #Sponsorship #BrandRecognition #TireIndustry #Laufenn #FanEngagement #CommunitySupport #GrassrootsSoccer #SportsMarketing #GlobalPresence #SoccerSponsorship

Here are some numbers that show the growing interest of brands in women's sport: 📈 Between 2023 and 2024, the number of sponsors in women's professional sports increased by more than 22% year-over-year among leagues, teams, and athletes.  🤝 Globally, more than 5,500 sponsorship deals were activated during this time.  Check out the article below to get a comprehensive overview 👇 #womensport #womensfootball #partnership

In my recent posts on enhancing the CEV financial model, I outlined the importance of streamlining the competition calendar and conducting market research to tailor our offerings. Today, in this third part, I will write some of the key strategies for expanding our sponsorship portfolio and adopting innovative market engagement approaches. 🏐 Building a Specialized Commercial Team: Before establishing the CEV Commercial Entity, we need a dedicated commercial team—either in-house or through external partners. This team will manage and optimize CEV’s commercial assets, conduct a thorough audit of our current sponsorship packages, set up a robust commercial framework, and develop new inventory. These steps are vital to enhancing our market appeal and laying a strong foundation for the CEV Commercial Entity. 🏐 Digitalizing Volleyball: Innovation is essential. Developing new media assets and compelling storytelling initiatives will help attract and engage a broader fan base. A comprehensive digital strategy is crucial for maximizing our reach. By leveraging our existing data infrastructure and expanding digital activities, we can better support our sponsorship goals and deepen audience engagement. This approach will help us connect with fans more effectively, offering personalized content and experiences that resonate with diverse audiences. 🏐 Exploring New Event Formats: It’s time to embrace creative solutions. We should explore alternative event and competition formats to enhance the value of our existing CEV properties. This will help us maintain control over sponsorship sales and ensure alignment with relevant brands. Reevaluating our commercial rights model and sales strategy may involve adding new assets, removing less attractive ones, and introducing innovative events to boost our commercial appeal. These changes will position volleyball more favorably in the market, attracting sponsors and providing fans with more engaging and diverse experiences. 🏐 Potential Collaboration with Volleyball World: Consider partnering with Volleyball World to leverage their commercial expertise and experience. This collaboration could extend our commercial rights and broaden sponsorship opportunities. 🏐 Clear Communication: Any strategic changes must be communicated effectively through a tailored plan to ensure clarity and alignment within the volleyball community. This plan is essential for garnering support and ensuring a smooth transition to new initiatives. By implementing these strategies, we can elevate our sponsorship portfolio, attract more partners, and drive the long-term success of volleyball in Europe. Let’s make volleyball not just a sport, but an experience! #Vote4Volleyball means Growth4Volleyball!

Key points about the UK sports marketing market: Market size: The UK spectator sports market is valued at around USD 3.09 billion in 2023. Growth rate: This market is expected to grow at a CAGR of 5.24% reaching USD 5.15 billion by 2033. Sponsorship focus: A significant portion of this value comes from sports sponsorship deals.

Lexus UK has struck a new partnership with Sky Sports as the “Presenting Partner” of its brand-new channel Sky Sports Tennis 🎾 Brokered by Sky Media UK and mSix&Partners, the year-long partnership includes exclusive sponsorship of the #ATPTour and the #WTATour throughout 2024. This seven-figure deal includes broadcast sponsorship of over 4,000 matches from more than 80 tournaments across the ATP Tour and WTA Tour, and non-live tennis programming on the new dedicated channel. Lexus will also align with Tennis content on Sky Sports #digital and #social platforms, reinforcing association with Sky Sports subscribers while also extending reach to non-Sky Sports subscribers. The partnership allows Lexus to reach and engage with millions of Tennis fans every month across multiple platforms, with the aim of growing their association with the sport. Chris Hayes, Director of Lexus UK, commented: “We’re excited to be supporting a new Sky channel that will bring Tennis to a wider audience than ever before. This year promises to be particularly exciting, with more tournaments, and new opportunities for fans to engage with the sport. We’re looking forward to showcasing the passion, skill and pursuit of perfection of the world’s leading players, which mirrors the dedication, skill and craftsmanship that goes into every Lexus car.” A massive shout out and thank you to everyone involved in making this partnership a possibility. A brilliant team effort Mat Thomas, Alastair Wilson, Laura Ougden, Emma Lane, Sam Gayton, Amy O'Malley, Debbie Robinson, Charlotte George, Chloe Breckon, James Blundell, Ollie Bassett, Ffibi Barnitt, Chris Jessup and Daniel Morrissey 👏 Read more here: https://lnkd.in/dVWX6zPp #skysportstennis #skysports #partnership #lexus #sponsorship  

Five things to know about the state of the sponsorship industry in 2024 #sportspromedia #sponsorship

The latest instalment of Edentify's Sporting Pulse research series is out, and this time we've talked to AFL and NRL fans about sponsorship. Good timing too, with Borussia Dortmund taking on an arms manufacturer as a sponsor, and the former CEO of the AFL taking on a role in the sports betting industry. Whether you want to understand the best sports and clubs for your brand, or you are a sports administrator looking for prospective sponsors, understanding fans is step 1. If you want to know more, please get in touch. #marketresearch #sportsmarketing #sponsorship