Bianca Knop’s Post

As of late I’ve heard so many pain points from clients about sourcing reliable production teams who know how to capture the essence of an experiential activation or event. The answer always comes down to one thing…understanding what’s at the heart of what engages YOUR audience and how your activation or event elevates that engagement. For years I’ve partnered with every brand under the sun to produce captivating event and experiential content and not one has had the exact same capture goals or capture solution. Every. brand. Is. UNIQUE. Here’s a bit on ASL Productions’ mantra for how we knock content out of the park for our experiential and event partners. Every. Single. Time.

Turn Your Customers into Raving Fans with Experiential Rewards What if you could create unforgettable memories for your customers and make them loyal advocates for your brand? You can. With experiential rewards. Experiential rewards are incentives that offer your customers unique and memorable experiences, such as concerts, events, activities, travel and more. They are more powerful than traditional rewards, such as cash, discounts, or gift cards, because they create emotional connections with your customers. And when your customers associate those positive memories with your brand, they become more loyal, engaged, and likely to refer you to others. Experiential rewards are not just incentives; they are investments in your customer relationships. They can help you create a loyal fan base that will spread the word about your brand and boost your sales and ROI. Are you ready to turn your customers into raving fans with experiential rewards? DM me!

🌟 Exciting Insights on Event Marketing Trends for 2024! Events are evolving rapidly, and staying ahead of the curve is crucial for marketers. Explore this insightful article uncovering the latest trends shaping event marketing in 2024. 🌿 From wellness-focused experiences to cutting-edge immersive technologies 🤖, discover how brands are transforming audience connections! Read more for valuable insights and inspiration: https://lnkd.in/gfA2bcv9 Which trend resonates with you the most? 🌐 Let's embrace innovation and create unforgettable brand experiences together. #EventMarketing #MarketingTrends #BrandExperiences #Innovation #2024Trends #ExperientialMarketing #EventPlanning #DigitalEvents

There’s a first for everything. This week, it’s a first for me being quoted as an experiential expert. Have a read for my thoughts on how brands can measure the effectiveness of their experiential activity.

More and more brands are realising the power of the pop-up, and here’s why 👇 Event marketing has seen a huge increase in popularity, shown in the IPA (Institute of Practitioners in Advertising)’s quarterly Bellweather report. Young people are looking for REAL #experiences, and the online market is just too crowded to cut through. The Drum asked our very own Experiential Expert and Strategy Director, Joanna Barnett, to give her take on how to measure the effectiveness of experiential marketing... “Exactly what you measure and whether the #activation is deemed a success will depend on the objectives and KPIs set at the start and whether it achieves them." Have a full read of the article below 👇

Hear from leaders in the industry about what they expected for trends to be in 2023 in experiential as well as their favorite activations from 2022. I think Victoria Sobel from Giant Spoon hit the nail on the head when she said "Looking toward 2023, I anticipate we will continue to see a demand for opportunities to gather in person, though attendees’ expectations of what they will experience on the ground will be far higher. Consumers now look to brands to do more than just demo and sample—they want to participate, learn, celebrate, and ultimately, be part of a community through these shared moments. Marketers should lean into this opportunity to build brand love and loyalty through the creation of great, memorable experiences." #experientialmarketing #experiencedesign #experientialevents

Excited to see Experiential continue to grow! My favorite part of this article is a quote from Jim Campling, president of Live Nation UK marketing partnerships, “To help brands, we’ve identified four phases across the live music fan journey – discover, plan, experience and relive.” I think those four phases apply to any event. Make sure you address each of those phases in your plan, and success will happen.

Experiences are more meaningful than things. Experiential purchases are long-lasting relative to the fleeting feelings that come from simply buying a new article of clothing or some other thing. Psychologists Leaf Van Boven and Thomas Gilovich offer three reasons why experiential purchases trump strictly material purchases: Experiential purchases are more open to positive reinterpretation. Our memories are very malleable over time. Even if your family trip to Disney World was marked by long lines and crying kids, over time your mind can edit out those setbacks and focus on the fun moments you had together. Experiential purchases are a more meaningful part of one’s identity. We define ourselves more by our experiences than by what we wear or drive. MINI doesn’t just sell cars, they sell the “MINI experience” through events like MINI Takes the States tours. Experiential purchases have greater social value. We enjoy sharing the stories of our experiences with friends and colleagues (especially on social networks, nowadays). Sharing these personal experiences helps foster social relationships, especially with like-minded individuals. Unlike material goods, experiential purchases don’t lose their luster or their “wearability” over time. Associated memories of these purchases can improve with age.

Great piece by Natasha Miller about how experiential marketing can completely transform corporate events for the better. I especially love the focus on experiential activations. "These activations, ranging from engaging interactive product demos to immersive brand experiences, provide a tangible connection between the attendees and the brand," she says. Experiential activations can bolster a brand perception or image and can even improve brand loyalty. Never overestimate the power of making genuine connections with your audience! #ExperientialMarketing #ExperientialActivations #MarketingIndustry

Spring is in the air and all good brand managers know that the ensuing summer heat brings more than just the fragrance of flowers — it marks the lead-up to peak trading season for consumer goods brands. To maximise peak performance, you must break through the noise of competitive markets and capture consumer attention and consideration. Experiential events present unique opportunities to forge lasting connections that influence purchasing decision over peak. Discover Why Experiential Events Work. Click Here! https://loom.ly/guPWpio #belowtheline #btlmarketing #belowthelinemarketing #promotionalmarketing #brandactivation #consumerconnection #retailmarketing #trademarketing #experiential #shoppermarketing #shopperexperience #experientialevents