John Bishop’s Post

Advertiser Perceptions has a new forecast tracking advertising spend in the US. Ad sales will grow double digits this year, after growing only 6% last year. The bottom line: The US economy is strong, despite geopolitical turmoil in Ukraine and the Middle East. Advertising sales will benefit, but growth will be driven by a relatively small number of channels and formats. The upfronts will be strong this year and CTV will be a key beneficiary. Digital Out of Home will be another beneficiary. Read the linked blog post for more info. Clients have access to the full report and full detailed forecasts. https://lnkd.in/dBRmU9iH

The 2024 WARCC report highlights the dominance of Connected TV (CTV) platforms in the advertising landscape. These platforms are leading the charge due to their potential to enhance over-the-top (OTT) advertising opportunities. This shift is particularly beneficial for advertisers seeking to leverage the growing influence of OTT platforms. Following closely are retail media networks, where giants like Amazon are transforming buying behaviors through innovative advertising strategies. Retail media networks have become a pivotal force in digital advertising, offering a unique blend of traditional media capabilities with a retail twist. These networks allow brands to place ads directly where consumers make purchasing decisions, both online and in physical stores. By utilizing extensive consumer data, retail media networks enable highly targeted marketing strategies that align closely with shopper preferences and behaviors. As the retail media landscape continues to evolve, platforms like Amazon and Walmart Connect are at the forefront, offering comprehensive advertising solutions that integrate digital and physical retail environments. This integration not only enhances the reach of advertising campaigns but also provides advertisers with actionable insights into consumer purchase patterns. Check out below report to learn more. https://lnkd.in/gMGrF4xu #mediatrends #media #retailmedia

New research shows advertising drives profitable growth across all media. The "Profit Ability 2" study analysed £1.8B in UK ad spend and found: > Advertising averages £4.11 profit ROI per £1 spent > 58% of profit is generated after the first 13 weeks > TV drives the most profit (54.7%) despite being 43.6% of spend The lesson is clear: a balanced media mix, with TV at the core, maximises long-term profitability. Advertisers, it's time to rethink those media plans! https://lnkd.in/dK6YYV9S

"An analysis based on case studies from 2000-2022, advertisers using AM/FM radio have seen notable increases in brand trust (up 58%), profits (+42%), market share (+28%), return on ad spend (+23%), pricing power (+17%), short-term sales effect (+13%), and mental availability, the propensity of a brand to be noticed and thought of in buying situations (also +13%). Additionally, AM/FM has tripled a brand's share of voice, defined as the advertiser's ad spend as a proportion of total category spend." Still curious or apprehensive? Let's talk. https://lnkd.in/eZhkpfbp

📊 POLL TIME! 📊 💡 U.S. advertisers are ramping up their spending, but which retail media ad format is getting the bigger share of the budget in 2023? Cast your vote and guess the top pick! 💸 A) Search B) Display #AdSpending #RetailMedia #MarketingTrends #Poll #Smart1s

Retail Media is booming, growing 22% in the last year alone, and will soon make up one-fifth of global digital ad spend. Discover why brands are flocking to this data-driven ad channel and how the rise of new networks is shaping the future of advertising. Read more about the trends and forecasts on our blog. https://bit.ly/4d7bFX1 #RetailMedia

EMARKETER has build a live report for subscribers that will be continuously updated throughout earnings season. How is Digital #Advertising Spending Performing Halfway Through 2024? Subscribers can check out all the details here: https://lnkd.in/ezm4EBj2

Traditional Radio Advertising Market Size, Trends, Growth Drivers, Forecast To 2033 It will grow to $30.3 billion in 2028 at a compound annual growth rate (CAGR) of 3.1% Read More @ https://lnkd.in/gGFHN5kU #marketresearchreport #marketresearch #market #RadioAdvertising

In 2023, digital ad revenue in the U.S. hit a record high of $225 billion. Check out the slides below for a breakdown of this figure as well as the key growth drivers that helped the industry get there. If you like these insights, I put out a weekly newsletter called The Pace Report where I cover topics such as this! Subscribe at pace.report

One ironic aspect of the Everything is an Ad Network phenomenon is that the catalyst for it — diminished, attenuated user-level conversion signals — should motivate advertisers to utilize fewer channels, not more. Operating across the multitude of new advertising channels that have emerged can instigate a measurement nightmare for advertisers. The retail media measurement nightmare: https://lnkd.in/dMWBKC8j