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Making your book campaigns stand out in a crowded market is a core goal for publishing houses, but how do you generate buzz and ensure longevity in your marketing? ⚡ This is one of the many questions that Kirsty C., Digital Marketing Strategist at BookMachine, answers as part our recent Q&A with The Publishers Association. Discover more answers to your burning 2024 book marketing questions by reading the full piece here: buff.ly/4cWc5A9 #BookMarketing #BookCampaigns #Publishing

  • Q. "How do we generate buzz and maintain momentum in a crowded market?" A. When starting a new campaign, put together a comprehensive audience insights for your target readership, whether that's readers of your author's previous titles, or market competitors. Understanding your audience with well-developed research is the first step to delivering cut-through and reaching readers.

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