Brand Innovators’ Post

This is such a great piece of content on digital sampling trends for 2024. It was great to be able to share some insight into what we're seeing in Australia. Whether you're dipping your toes into digital sampling for the first time or have been running online sampling for years, there are some great insights to take into your plans for 2024.

Announcing the 2024 Behaviorally PackPower Awards Spotlight Series, which recognizes excellence in packaging across three vital sectors: Tech, Health & Wellbeing, and Retail! Congratulations to the highlighted brands for their outstanding packaging achievements in the Health & Wellbeing sector: Hawaiian Tropic, Kleenex, Garnier, Colgate, and O Organics. These awards are a testament to the power of effective packaging design, a discipline that can enhance sales by up to 5% during that all important moment in marketing: the sales transaction. Want to learn more about what made these packs stand out and excel? Click here to discover their winning strategies: https://lnkd.in/dhrng5QH #wearebehaviorally #behaviorallyinc #insights #insightsindustry #marketresearch #packaging #packagingdesign #packpowerawards #awards

Want to stay relevant with your product sampling strategies in 2024? 🔥 We’ve tapped into the minds of sampling experts and marketing leaders from some of the world’s most influential brands to uncover this year’s biggest sampling trends, predictions and priorities. From full-funnel sampling to regional insights and technology priorities, this is a must-read for any brand striving to stay ahead this year. Here are 5 insights ⬇️ Read the rest: https://lnkd.in/ej-F2i3t BIG thanks to our amazing brand partners and SoPosters for their insights: Anna Szpot at Mars Petcare, Shelby Newell at E.L.F. BEAUTY, Lara Akkad at Procter & Gamble, Jonathan Grubin, Magali Kirsch, Kendall Blakeman, Dan Tidmas, Hélène TOURNESAC, Emily Sharpe and Georgia Ball. #productsampling #onlinesampling #digitalmarketingtrends

Are retail channels effectively supporting seed brands? Our latest research from the Corn Seed Focus360 Study indicates mixed results. Discussions between growers and retailers often occur, but only a fraction lead to a high recommendation of specific brands. Interestingly, when high recommendations are made, they successfully translate into planned usage more than half of the time. This points to a significant opportunity for brands to leverage retail partnerships more effectively. Explore the detailed findings and learn about the role in influencing brand loyalty and decisions among corn growers by contacting Michael Reidy for the full report. #SeedBrands #MarketResearch #GrowerEngagement

Curious to hear how the right value propositions can increase brand awareness and convert shoppers? Dive into our article on food start-up el origen to learn more about their approach to crafting value propositions to capture attention at the shelf, brought to life earlier this summer at Greenbook IIEX EU by Henrike Reinhardt, as well as El Origen's Salvatore Caldiero and Franciska Mass. Read the full article at the link in the comments. #Innovation #MarketResearch #Insights #NPD

As a CPG brand we're planning our strategic product launches WAY in advance. Though it's only March, we've already got ideas and planning brewing for holiday flavours (TBD!) - Tell us, as a CPG brand how does your business planning and marketing differ compared to other companies? #cpgmarketing #cpgindustry #cpgbrands #strategicplanning

📢 2025 PAC Global Awards: Enter the Brand Marketing Category Today! ⚡ If you've been part of creating or transforming a brand that stands out, now is your chance to shine at the PAC Global Awards! Enter the Brand Marketing category, which includes Brand Extension, New Brand, and Revitalized Brand. This category celebrates innovation, creativity, and impactful strategies that have successfully extended, launched, or revitalized a brand. Showcase your team's hard work and join industry leaders in gaining recognition for your outstanding achievements. Don’t miss the opportunity to have your brand’s success story celebrated on a global stage! 🔗 Enter the Brand Marketing category here: https://lnkd.in/dKXPTaK2 🏆 Check out last year's Brand Marketing, Best of Show Winner: Vice & Versa (owned by Squizz Distribution) designed by Voyou bouffe | Agence spécialisée en agroalimentaire. 📩 Submitted in the New Brand, Food subcategory which includes bakery, cannabis edibles, confectionary, dairy, dry goods, & frozen good designs. Learn more here: https://lnkd.in/eifFKzsK 🔔 Stay tuned for more information regarding the 2025 categories! ⏰ Final submission deadline: October 18, 2024 #PACGlobalAwards #enternow #packaging #innovation #sustainability #packagingdesign #brandmarketing #PACIOU #packageinnovation #competition #openforentries #newyorkcity

'Sensitivity to price is a marketing outcome' - Dr Grace Kite Pricing is one of those areas where marketers can most tangibly point to the impact of brand. But not enough do. In fact, research by Kapero suggests that pricing is one of the areas where marketing departments have the least responsibility (see chart below). With that in mind, we've just released an excellent guide on the WARC platform focused on marketing's impact on pricing 💲 📈 It's packed full of evidence and insights on the relationship between brand and pricing power. And there's also some great case studies, featuring brands including Lurpak, Tony Chocolonely, Heinz and Carrefour. Link to the full guide in the comments. #marketingeffectiveness #pricingpower

Growth isn't only about distribution and market penetration anymore. It's about building brand equity and purpose. Interesting article on how PepsiCo is redefining its approach to the changing marketing landscape and brand growth... #marketing #B2Cstrategy #consumerbrand Lucy Simon Iosetta Norbert

NPD - IS THIS A STRETCH TOO FAR!? Great long-lasting legacy brands reach a point where they saturate their current consumer audience and growth of any kind is challenging. We've seen it in recent times with the advent of Coke red and the extension of that into different light, zero and flavour alternatives to protect their market share and recruit new consumers into the brand. But just when is a stretch too far and how should can you leverage your core product intrinsics in a way that resonates with consumers? We know that most innovation that lands is often wrapped in a brand that we already have a strong memory structure around. New brands struggle as its so hard to land new memories in our already cluttered minds. I was intrigued to see that Chupa Chups had stretched from its core lollipops into flavoured popcorn. An act of genius or madness? Only time will tell, does the flavour alone stretch enough? Its certainly not as bad as Colgate Lasagne but has the elastic band of innovation been stretched too far? #npd #innovation #retail #chupachups