Brand Innovators’ Post

👩💻 I had the pleasure of attending DMA's conference in Melbourne last week, and it was a whirlwind of insights and inspiration from top-notch speakers. The event was jam-packed with valuable tips and cutting-edge marketing trends that left me eager to implement them in my own work. Thank you to the DMA team and speakers for putting on a great event! #digitalmarketersaustraliaconference #dma #digitalnectar #professionaldevelopment 🚀 Creative is key! 🚀 Connect with your audience in an authentic way! 🚀 AI is growing - Fast!

🎥 NEW VIDEO: Our Top 5 Takeaways from Cannes 2024💡 After returning from the Cannes Lions International Festival of Creativity, we saw a lot of recaps, hot takes and aperol spritzes... but we wanted to go deeper. In this video, our founder & creative director Dominique Deleon shares the industry insights and cultural phenomena that are shaping the future: ✨ AI for Small vs. Big Biz 🎯 The Return of Brand 🤩 The Need for a New Aspirational ✂️ The Creative Compression 🍪 The Cookie-Free Struggle We're leveraging these lessons from Cannes to stay ahead of the curve 🚀 Let us know if they're helpful for you! #Cannes2024 #CannesLions #brandstrategy #industryinsights #digitalmarketing #creativeagency #marketing

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💡 In June, leaders from across advertising, marketing and tech assembled in Cannes to celebrate industry excellence, incredible creativity and the Cannes Lions Awards. 😫 If you missed Cannes, its headline announcements and what KINESSO's Chloe Hawking, Lauren Ogúndèkó and Seun Odeneye got up to on the Croisette, we’ve pulled together a handy overview of the essential news and activities taking centre stage at this year’s 71st edition of the festival. 😎 Hit the link below for more ⬇   #Cannes #CannesLions #PerformanceMarketing #Creativity #AdTech #AI #GenAI #CTV #Data #Tech #Advertising #Marketing

The AI race is ON and we think we have a winner :) McCann Tech is thrilled to be launching our new campaign for NICE Enlighten – the most amazing AI built for CX (really, you should see what it can do), aimed at strengthening NICE’s leadership in the CX arena. This spot is a small taste of an overarching campaign, consisting of 2 strong axes, one creating awareness, and the other providing deep insight and understanding on the unfolding AI revolution that we are all a part of.  A revolution that NICE has been leading since before AI became a buzzword. Additionally, as a part of a continued goal to break barriers with our clients, we are proud to be the first Israeli company advertising on Netflix - in addition to our other major platforms. We hope this campaign helps all of you out there avoid the pitfalls of the wrong AI. And by the way, has anyone seen Henry? Tomer Rotenberg Yiftach Sarig Alon Kiczales Alon Seifert Dima Slavutski Avital Brifman Offir Efrati Khadra Anabosy Itamar Bar Moshe Rachel Schneider Adi Fuchs Natasha Geffen Shani Eichler Ido Rosenblit Roni Beker Daniel Shavit Tomer Hamami Bar Ben Nissan Michal Sugas Gal Vainshtein Alisa Alperovich Julia Madnayev Marom אדוה שלום Jiminy Creative LTD #newcampaign #techmarketing #advertising #globalmarketing #techcompanies #cx #ai

James Oakley is constantly investing time 121 with clients and prospects. From speaking to brands looking to drive growth, he undeniably knows the features that really shift the dial for them. Here are his three favourite BoldLens features 🫡   📐 Using the Overlay KPI to measure any important metric within a time frame, especially over earned content. "It's so easy to do everything in one platform rather than jumping across multiple. A streamlined solution to a common bottleneck."   🚦 In Market Intelligence, we can show exactly how your competitors are trying to drive traffic. "It's not just about observing; it's about learning, adapting, and staying ahead of your competitors."   🧐 Getting insights and brand analysis via email from the BoldLens AI or BoldLens analyst without having to access the platform. "From train rides to boardrooms, having a real-time snapshot of brand performance fuels smarter decisions and drives superior growth." Now, it's your turn. What are your three favourite BoldLens features? 🫵 #MarketingAnalytics #BoldLens #Data #Insights #MarketIntelligence

We're now midway through a jam-packed week at Cannes Lions International Festival of Creativity where the team have been busy attending panel sessions and connecting with clients. A highlight of the week so far has been our very own Mark Knowles, Global Head of Technology, taking to the LBBonline - Little Black Book stage alongside Amazon Web Services (AWS) and Adobe on how brands can maximise creativity and scale content using AI technology. Have a read below of just a few golden nuggets from the session: 1. The power of partnerships 🤝. Brands need to make sure they are activating their partners together to bring the full power of a content supply chain to bear across people, process and data. 2. AI strategies are a must ⭐️. Both brands and production companies need to ensure they have a clearly aligned AI strategy to evaluate and activate GenAI at scale across the organisation. Without them, you can’t activate in an agile way. 3. Content supply chains require organisational transformation 🚀. It's important not to underestimate the level of effort required to transform an organisation to deliver modern marketing effectiveness. Bringing together the right people across the four pillars is critical to success. 4. Data is a commodity 💎. Ensuring businesses are set up to combine the power of 1p and 3p data to deliver hyper personalised content at scale by being cloud native is important to success when building a global to local content engine. 5. Transitory platforms 🔮. When evaluating technology in a time of rapid change, ensure that the selected tech has the ability to transform from the now, near and future to avoid costly pivots. If didn’t have the chance to catch Mark’s panel, he will be back on stage this afternoon at the dentsu Beach House, joining Alex Hamilton, Innovation Director, Dentsu Creative, Fiona Ross, Global Brand Head, Emerging Markets Virgin, and Adrian Cutler FRSA, Microsoft for a discussion on redefining interactivity in customer experience. #CannesLions2024 

Enjoyed speaking with Tag and Adobe this week in Cannes! Love the advice below, especially the point about organization-wide transformation, which is what content supply chain is all about. Consider the following insight from a recent IBM Institute for Business Value study with Adobe and Amazon Web Services (AWS): 💡Only 5% of companies today have an organization-wide approach to generative AI, yet brands must create more (likely, 5x - 20x more) with less (on average, 20% less budget) over the next two years. While we are still in early days on generative AI, we are clearly not in early days when it comes to the challenges facing agencies and clients that genAI will address. There are many stages to getting this right at scale. A theme from Cannes is that now is the time to build new data capabilities that will drive improvements, from understanding customers to producing the content that engages the right customer at the right time in the right channel.

🔍💡 Dive into the Future of Marketing with Yalabs! This month, we're spotlighting the top trends transforming the marketing landscape for businesses worldwide. From leveraging AI for personalized customer experiences to embracing sustainability in campaigns, we're here to keep you ahead of the curve. 🌱🤖 Stay tuned as we explore how these trends are reshaping the way companies connect with their audiences. #MarketingTrends2024 #InnovateWithYalabs #FutureOfMarketing #DigitalTransformation 🚀 #SustainableMarketing 🌍

In the first video of our Cannes 2024 'Talk With Teads' series, we interviewed Kerry Flynn, Media Deals Reporter at Axios, aboard the Teads Yacht. Interviewed by Teads Global CMO, Natalie Bastian, Kerry shares her insights on emerging trends and the future of media from Cannes and beyond. Key Highlights: • Sports in Spotlight: The rise of women’s sports and its advertising impact. • From Attention to Intention: Advertisers focusing on consumer purchase decisions. • Data & Privacy: Importance of first-party data, with Uber Advertising as a leader. • Generative AI: Practical implementations of AI in businesses. • Women’s Sports Market: Untapped potential and growing media deals. Watch the clip and see the full 20-minute interview on our blog: https://hubs.li/Q02DV3F20 #CannesLions2024 #BestInGlassAdvertising #BestInGlass #TalkWithTeads #MarketingTrends #AI #WomensSports #CTV #Cookieless #Creativity #Innovation #Athletes #Authenticity