Brand Metrics’ Post

🌐 Want to boost engagement and drive action with your ads? Our article with The Drum leverages Creative Shop insights to help you create native ads that resonate! 📊Learn: 📈 To prioritize attention-based metrics 📝 Strategies to capture attention and drive action 📚 Practical tips for crafting compelling #NativeAds Read: https://ow.ly/u0em50SbaJG #AdCreatives #DigitalMarketing #MarketingInsights #CreativeStrategy #MarketingTips

Explore the evolution of native advertising from traditional print media to today's digital platforms. Our latest blog delves into how this marketing strategy has adapted to remain effective and relevant in an ever-changing media landscape. Essential reading for marketing professionals. 📘 Read the blog

💡 Attention is the currency of the age of #DigitalMarketing! Discover how our Creative Shop crafts native ads that 🎯 captivate audiences and 📊 deliver results. 📈 Read the exclusive insights now on The Drum: https://ow.ly/KE8H50SbaKN #NativeAds #OnlineAdvertising #MarketingInsights #CreativeStrategy #AdAttention #MarketingTips

Check out our latest article by Alexander Storozhuk on Startups Magazine! Let's dive into the evolution of native advertising and how startups can use it to fuel growth. Learn how to blend your brand’s message with engaging content, win over new audiences, and build trust—all without feeling overly commercial. We have shared practical insights and tips for crafting native ads that connect with people. Don’t miss out on these valuable strategies! Read the full article here: https://lnkd.in/e2WtT2AR #NativeAdvertising #ContentMarketing #StartupGrowth #BrandStrategy #DigitalMarketing #AdTech #MarketingTips #StartupSuccess #AdvertisingStrategy #GrowthHacking #MarketingInsights #BrandAwareness #AudienceEngagement #TrustBuilding #AdCreativity

🔍 Curious about the cost of native advertising? Our latest blog dives into the specifics, exploring various pricing models from PPC to fixed campaign rates. Whether you're a seasoned marketer or just starting, understand how costs vary by platform, from Facebook to niche networks. Perfect for aligning your budget with campaign goals! 🚀 Check out the full breakdown and optimize your ad spend today. Read More: https://hubs.ly/Q02sQKDw0 #NativeAdvertising #MarketingTips #AdSpend

As I am currently working on my Bachelors Thesis: Understanding Ad Aversion and its Mitigation through Native Advertising – a Qualitative Analysis Using the Example of the Fashion Industry, I am seeking your input!💡 Recent research on digital media behavior strongly suggests a growing aversion among consumers towards overt advertising. The effectiveness of traditional digital advertising methods, such as banners, is diminishing as users seek to avoid being overwhelmed by ads in their online environments, where we now spend the majority of our time. How can the marketing industry address this challenge? Is there still a way to effectively reach users? Native advertising has emerged as a pivotal strategy within the realm of digital advertising, characterized by its seamless integration into existing online content without disrupting the user experience. This approach offers a variety of formats, including in-feed ad units, promoted listings, sponsored content, in-ad with native elements, branded content, social media ads, interactive ads, user-generated content, influencer marketing, etc. Native ads seamlessly integrate into the natural content feed of platforms like social media and search engines, creating a harmonious blend with surrounding content and appearing less intrusive, thus seemingly more engaging to users. This leads me to the primary objective of my survey and paper: to gauge the perception of native advertising in contrast to traditional methods, leveraging its potential for reduced intrusiveness and the establishment of consumer connections, all while exploring ad aversion and its underlying factors. Your participation in this survey is greatly appreciated as I strive to gather comprehensive insights for my research! 🌟 Link: https://lnkd.in/grTyhKMA #marketingdigital #nativeadvertising #userexperience

Understand the psychology behind native advertising and its profound impact on consumer behavior. Our latest blog breaks down how these ads blend into user experiences, significantly influencing decision-making processes without seeming intrusive. Essential insights for marketers. Read the blog 🧠

🧠💡 The Psychology Behind Native Advertising: Understanding Consumer Behavior and Decision-Making 💡🧠 Ever wondered why some ads seamlessly blend into our online experience while others feel intrusive? It's all about understanding consumer behavior and decision-making. Native advertising leverages psychology to create a more natural and engaging experience for consumers. By aligning with the platform's content and format, these ads tap into our subconscious preferences, making them more appealing and less disruptive. Understanding consumer psychology allows marketers to craft native ads that resonate with their target audience on a deeper level. From leveraging social proof to triggering emotions, each element is strategically designed to influence purchasing decisions. As consumers become increasingly savvy, the key lies in authenticity and relevance. Native ads that provide value and solve a problem are more likely to earn trust and drive action. In a world inundated with advertising, mastering the psychology behind native advertising is essential for brands looking to cut through the noise and connect with consumers authentically. Let's continue the conversation! What are your thoughts on the psychology behind native advertising? Share your insights in the comments below! 👇🚀 #NativeAdvertising #ConsumerPsychology #MarketingInsights #DigitalMarketing

Ever Feel Like 'Best Practices' in Native Advertising (Outbrain & Taboola) Are Holding You Back? Here's the dirty little secret: They often are. I've spent 12 years in this game, from leading a team at Outbrain to founding the first Ultra-specialised Native Ads Agency in Europe. And here's what I've learned. Best practices can be limiting. They can make you play it safe. They can stifle creativity. They can lead to a 'One-Size-Fits-All' approach that doesn’t work for everyone. So, what should you do instead? Here are some actionable tips: 1) Test Beyond the Norm 👉 Don't just follow the crowd. 👉 Experiment with different approaches for your Landing Pages, Headlines, and Images. 2) Customise Per Platform 👉 What works on Outbrain might not work on Taboola - and vice versa. 👉 Tailor your campaigns to each platform's unique strengths. 3) Focus on Your Audience 👉 Forget generic Best Practices. 👉 Understand your audience's specific needs and behaviors. 4) Continuously Optimise 👉 Don’t set it and forget it. 👉 Use data to make ongoing adjustments. 5) Be Ready to Pivot 👉 What worked yesterday might not work today. 👉 Stay agile and be prepared to change your strategy. Remember, Best Practices are a good starting point. But they shouldn't be your end point. They're guidelines, not rules. So break free. Get creative. And most importantly, keep testing and learning. What's your take? Have you found best practices to be helpful or limiting? Let’s discuss! ----------------- At Schwartz Consulting, our goal is simple: support Brands in their ability to find success at scale on Outbrain for Performance & Taboola . If you enjoyed the post, simply like ❤️ #outbrain #taboola #nativeads #nativeadvertising

Discover the key advantages and challenges of native advertising in our latest blog. Understanding these can help you optimize your campaigns and achieve better engagement and transparency. Essential reading for every marketer. Read the blog 🌟