Brand Metrics’ Post

Stephen Lane, our Managing Director for UK recently participated in a Meta-hosted industry panel on MMM Calibration. The discussion, which featured speakers from Meta and several MMM specialists threw up some key takeaways - calibration is useful both during initial model building and during model updates, always align experiment scope to MMM scope for ease of comparison, run experiments on your biggest media channels first, and importantly, plan ahead and put a regular experiment program in place. Read our latest playbook- https://lnkd.in/eywpx-av Analytic Edge #MMMCalibration #MarketingMixModelling #MarketingScience #MetaEvent #MMM #MediaMeasurement #MarketingAnalytics #MarketingStrategy #DataDrivenMarketing #MarketingInsights #MediaChannels #AnalyticEdge

🚀Quantum CS transformed their research game with Radarr! By seamlessly blending qualitative research with social listening, they delved deep into authentic consumer conversations. Our insights team empowered them with social analytics methodologies, unlocking a new realm of accurate findings. 🙌 Elevate your research capabilities and tap into genuine insights effortlessly. Ready to revolutionize your approach? 📍Try Radarr's social listening tool now!  https://lnkd.in/gwZXp7E2 #sociallistening #onlinereputationmanagement #customerservicemanagement

As co-founder of a cultural intelligence company, I love creating sessions to help businesses understand the intersection between culture & data. This week, I planned two new ones: 💡 Understanding Gen Z & Diverse Market Preferences: Leverage cultural insights and emerging tech to understand your audience. 💹 Make Smarter Decisions with Data: Discovering hidden market potential with data-driven strategies I'm always excited to connect with new people, share insights, and travel. Next stop...Chicago! #data #insights #culture #marketing #advertising #HR Envisify Global Intelligence

🌟Looking back with so much gratitude and learning. As we go full swing into the #new year, we want to thank our team, clients and partners for choosing to be on this journey with us - great people doing great work. Which is all it should be about. ✨ We’ve got some very exciting plans lined up for the year and we can’t wait to share it with you! So, here’s to an even better year - Let’s continue to show that truly understanding people (consumer / audience intelligence) is one of the greatest asset for any business, anywhere #survey #research #consumerbehavior #consumerinsights #dataanalytics #restech

Are you in the dark about what the media says about your brand?🤔 That's where real-time news media insights come in and Antler surely knows how to stay ahead of this. 😎 Imagine having a constant pulse on your brand mentions, sentiment analysis, and emerging trends – all delivered in an easy-to-understand format. Get started today with the power of Wizikey's media intelligence. Link in comments ⬇️ #mediamonitoring #mediaintelligence #newsmedia #wizikey #testimonial #userreview #testimonialtuesday

Step into a day in the life of Behaviorally's Insights Associate, Maddy Kim, as they conduct behavioral qualitative research in the Metro NYC ShopperLab. Join the Behaviorally team by visiting: https://lnkd.in/eFdcpW-Q Don't miss out on more updates, follow us on TikTok: @Behaviorallyinc! #tiktok #qual #qualresearch #chicago #insights #insightsindustry #marketresearch #wearebehaviorally #behaviorallyinc

Hey everyone! Excited to take you on a journey into the world of AdTech with me! I have been diving into the nitty-gritty stuff – market trends and cool tech things – and I can't wait to share what I have found.   As a research analyst, I have become an explorer of the AdTech universe. I have gathered a bunch of interesting facts, and I am turning them into a series of posts just for you.   We will chat about new tech, what is going on in the market, and everything AdTech-related. It is not just info; it is like a story unfolding.   So, buckle up for a fun ride as we dive into the world of AdTech platforms! #AdTechJourney #SimpleExploration #adtech #customerexperience

We’re thrilled to launch our CultureTalk series, where we sit down with leaders in the arts and culture sector to share their valuable insights and experiences. In our first episode, we chat with Frederik Fabricius, founder of KULTURDATA, about how data and digitalisation are transforming audience engagement and development in arts and culture. Watch the video here: https://lnkd.in/eW8NA5wh Let us know what topics you’d like to see covered in future episodes. Your feedback is important to us! #artsandculture #data #artstech #audiencedevelopment #audienceengagement

Unlock the power of data with #ScrapeShudderData. Our advanced tools enable you to effortlessly #extract, analyze, and utilize data from Shudder's vast #collection of horror films and series. Gain valuable #insights into viewer preferences, trending genres, and top-rated content to optimize your strategy and stay ahead in the #entertainment industry. Whether you're a content creator, marketer, or researcher, our solution provides the accuracy and efficiency you need to make informed decisions. Experience the future of #datadriven decision-making with #Scrape Shudder #Data, and transform the way you understand your audience and content. Read More >> https://lnkd.in/drjtePNH #ScrapeShudderData #ShudderDataExtraction #ShudderDataCollection #ExtracShudderData #ShudderDataScraping #datascraping #webscraping #OTTScrape #AMCPlusSeries #usa #australia #germany #newzealand #canada

How does our organization account for trends in the media production industry? At our company, staying ahead of trends in the media production industry is like embarking on a thrilling adventure. It’s all about keeping our finger on the pulse of what’s happening in the ever-evolving landscape of content creation. Picture this: our team is like a group of intrepid explorers, equipped with cutting-edge tools and a keen sense of curiosity. We scour the digital wilderness, combing through mountains of data and insights to uncover hidden gems of information. Every day brings new discoveries. We analyze audience behaviors, track emerging platforms, and decode the latest algorithms like seasoned cryptographers. But it’s not just about deciphering the present; we’re constantly peering into the future, predicting trends before they even surface. Imagine us as trailblazers, blazing a path through the dense forest of media production. We’re not just observers; we’re active participants, shaping the landscape with our innovative strategies and bold ideas. So, how do we account for trends? We don’t just follow them; we create them. By staying agile, adaptable, and relentlessly creative, we ensure that our clients are always one step ahead in the ever-shifting world of media production. #trends #socialmedia #socialmediamanager #mediaproduction