🤝 Exciting News from Our Collaboration with SAP Customer Experience! 🚀 „With our new OneConsumer Engagement Platform we are creating a transparent win-win for both our consumers and our employees, leveraging unified data across brands, touchpoints and processes to improve quality of life at home in every interaction. After pilots in a few of our markets so far and incorporating several further improvement ideas, we are now preparing the rollout to boost #CustomerExperience with our brands, products, service and Home Connect ecosystem around the globe,“ says Rainer Jersch, Head of B2C Analytics & Marketing At SAP’s recent customer conference #SAPSapphire2024, we presented how our new OneConsumer Engagement Platform boosts omni-channel customer experience with BSH’s brands and Home Connect ecosystem for connected home appliances. We also made things more tangible by exhibiting selected home appliances on site as part of the fair’s central showcase, giving an impression to visitors of how digital solutions enrich the physical household world. Our mission? To enhance the quality of life at home through cutting-edge technology and innovation. Our partnership in #CustomerExperience is making this a reality, accelerating our drive towards a smarter future with... 🌐 Cloud-Powered Innovation Transitioning further to cloud solutions. This shift not only speeds up our innovation cycles, but also simplifies the continuous deployment of new features and configurations. 🔗 Seamless Data Integration Our seamless integration via SAP Business Technology Platform empowers us to add new touchpoints and replace technical components swiftly and efficiently. This flexibility ensures we can meet unique market demands head-on, providing unparalleled experiences to our consumers. ♻️ Sustainability Through SAP CX We're leveraging SAP Customer Experience solutions to impact sustainability. By encouraging the use of Eco mode in our connected home appliances through personalized messages, for example; we're taking a step towards improved sustainable practices. 🔐 Privacy and Digital Trust With integrated consent management capabilities, we ensure our consumers have full control over their personal data and preferences. 🔄 Leveraging Internal Synergies By reusing components across the organization, we're not just saving time and resources; we're fostering innovation and efficiency. This approach allows us to share skills and capacities, particularly across B2C and B2B environments. 🌐 Unified Account Management With SingleKey ID and our OneAccount initiative, we offer consumers a seamless login and profile management experience across all our brands and touchpoints, ensuring their account data is synchronized and accessible. We're proud of the strides we're making in improving home life at home through technology, sustainability, and privacy. #Innovation #Sustainability #Privacy #CX #SAP #CloudSolutions #SmartHome #TechForGood
It was a pleasure to accompany you, dear Rainer. and the whole team on this fantastic journey. Proud to have been part of it!
Congratulations
Enabling B2C engagement & insights by connecting IoT, CX & Marketing through data, analytics, tech & AI to improve quality of life at home.
1moThank you & keep up the fantastic work Ajith B. Anna Gabriel-Weiss Cem Özeltürkay Christian Kast christoph gottschalk Coen van de Ven Cristina Martínez Ortega Daniel Hoffmann Jens Neffke Kathrin Brem Kim Noris Quintero Merve Celiker özlem UÇAK Ronny Kübrich Thorsten Brockmeier Rashmi Singh Madhu Sudhan Reddy Franziska Barnert Kamil Żmijewski and many many others plus external partners.. As something like this is only possible through intensive cross-functional collaboration!