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I believe in discovering business opportunities when everyone else looks away. Financial markets off public markets has been stranded for quite a while. Investors are hesitant on valuations as transactions are low and businesses struggle to find a way to continue an extensive growth. Hence an exit has been distant into the future, but how to navigate the current investor landscape to prepare for exit opportunities to get the wheels turning again. We look into this topic at our upcoming Feminvest event with RareWine Invest and Porsche AG in April.

Following Dr. Martens plc’s fifth profit warning in three years and the appointment of a new CEO, Drapers explores what the iconic brand needs to do to turn its fortunes around. Find out more below. #DrMartens #profitwarning #fashionnews #retailnews #CEO

How did we transform Guinness into an even more iconic brand for a whole new generation of Guinness drinkers? Last month at Cannes Lions International Festival of Creativity, Callum McCahon summed it up perfectly: ✨ Start with social for inspiration 💯 Know your brand truths and double down 🤸♀️ Build your teams for agility and react in real-time Head here to see more on how we reignited Guinness and transformed it into a social-first brand 👉 https://lnkd.in/emg4T8Y8

As most of you probably know, it was International Women's Day last week, a day where our feeds are inundated with posts celebrating the occasion. Over the past few years, companies have started to see the value in celebrating the day, and typically like to make a fuss. But, there’s one thing they all have in common - they’re performative. That’s why I wanted to share my favourite IWD campaign from Molson Coors Beverage Company, a Canadian beer company that recently announced a multi-year partnership with the Women’s Hockey League. The brilliance of their campaign comes from the fact that they actually solve a problem. I’ve left the video below so you can see for yourself, but I’ll give you a quick overview. 👇🏻 👱🏻♀️ For a game played on IWD, Molson switched around their logo with the player's name, solving a long-standing problem - a female player's ponytail covering her name on her jersey. It may seem silly or trivial, but it’s yet another instance where we see that the game (and the world) isn’t designed for women. Do you think Lionel Messi or LeBron James would have their names covered while they play? 🏒 Molson wanted to fix this. Solving this small issue allowed each player to be seen and recognised out on the ice, and also feel valued by their team and their fans. Rather than superficially celebrating with Social Media posts or gifts, Molson showed their appreciation by actually solving a problem. It’s yet to be confirmed whether or not this will be a permanent solution, or a limited edition change to celebrate International Women’s Day. Let’s hope it stays, otherwise, is this yet another performative campaign? https://lnkd.in/ePRGbvhn

It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.

ATTN all smart, amazing people in my network who want to shake things up and bring a diversity of perspective to the table (and remind audiences that women over 40 aren't #invisible #ireelevant). The Stella Collective is a new initiative from the passionate Lot Hawkins and Sasha Radford who are championing a new way. One that is a personal passion of mine in advocating against #genderedageism and speaking up rather than keeping silent... They're hosting a launch event and its NEARLY SOLD OUT so get in quick. Juanita Neville-Te Rito is a guest speaker and know she'll be a 'must listen'. - - - - - A brief blurb >>> The Stella Collective was founded on belief that we could do better for people over 40 in general and women over 40 in particular. Our life and work experience showed us time and time again that people over 40 or often overlooked, even though the opportunity that we bring is so big. We founded The Stella Collective with a view that rather than accepting the status quo, we can actively change it by creating opportunities for brands to hear our collective voice. We are a collective of women 40+ who seek to champion the voice, vision, and needs of women 40+ for better representation in media and brand and product innovation. An individual voice has little power, but as a collective we can amplify who we are and what we want and enable you direct access to the brands to change this. martigne gloster Anna Henwood Anna Subritzky Melinda McKenzie Mel Cummings Melanie Spencer

We r Deal in All Brands

20 Effie Awards Latin America shortlists! Huge shoutout to our teams for their creativity and dedication, and a special thanks to our clients—Gatorade, Xtra Flamin’ Hot, Amazon Operaciones Mexico, Rockstar, Doritos, Sabritas, and María Gamesa. Let’s keep pushing boundaries! 🚀 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

This is a growing trend in businesses and it is pleasing to see companies willing to be held up to a standard that is more than financial success. All employers, but particularly large ones, have such a big impact on the societies in which they operate and the vast majority of people I know want to have a positive impact. Yes financial results are a compulsory deliverable of business, but when combined with a societal impact that is a powerful combination.

Exactly 5 weeks left until Cannes Lions. Let's book some time in person - https://lnkd.in/ejUCcJ5d I will be roaming the Croisette, helping brands discover innovative technologies and making those 1:1 connections. #CannesLions #BrandInnovators #StrategyMeeting #BrandGrowth #Innovation.