Meet Renée Söderström, our PR and Partnership Manager, and a dedicated CAIA fan since the launch of our very first product.
Discover how Renée lives her best life through her work, what makes CAIA a fantastic place to work, and why she believes blending beauty with entertainment has been a winning formula.
#wearecaia
I believe in discovering business opportunities when everyone else looks away.
Financial markets off public markets has been stranded for quite a while. Investors are hesitant on valuations as transactions are low and businesses struggle to find a way to continue an extensive growth. Hence an exit has been distant into the future, but how to navigate the current investor landscape to prepare for exit opportunities to get the wheels turning again.
We look into this topic at our upcoming Feminvest event with RareWine Invest and Porsche AG in April.
In april it is time for our next angel investor meetup for our investor-network.
We look forward to a an evening full of speed as we get to drive one of the most prestigious car-brands out there.
You can expect and educational session for you as an investor held by Anna Thoms, listen to a couple of pitches from women-owned companies but also an introduction to investing in wines, - or champagnes if you like.
Thank you to our partners Porsche AG and RareWine Invest for contributing to this great event.
Join our network https://lnkd.in/de6SRQgs
and register for the evening here:
https://lnkd.in/d3HvSzMT
How did we transform Guinness into an even more iconic brand for a whole new generation of Guinness drinkers?
Last month at Cannes Lions International Festival of Creativity, Callum McCahon summed it up perfectly:
✨ Start with social for inspiration
💯 Know your brand truths and double down
🤸♀️ Build your teams for agility and react in real-time
Head here to see more on how we reignited Guinness and transformed it into a social-first brand 👉 https://lnkd.in/emg4T8Y8
As most of you probably know, it was International Women's Day last week, a day where our feeds are inundated with posts celebrating the occasion. Over the past few years, companies have started to see the value in celebrating the day, and typically like to make a fuss. But, there’s one thing they all have in common - they’re performative.
That’s why I wanted to share my favourite IWD campaign from Molson Coors Beverage Company, a Canadian beer company that recently announced a multi-year partnership with the Women’s Hockey League. The brilliance of their campaign comes from the fact that they actually solve a problem.
I’ve left the video below so you can see for yourself, but I’ll give you a quick overview. 👇🏻
👱🏻♀️ For a game played on IWD, Molson switched around their logo with the player's name, solving a long-standing problem - a female player's ponytail covering her name on her jersey. It may seem silly or trivial, but it’s yet another instance where we see that the game (and the world) isn’t designed for women. Do you think Lionel Messi or LeBron James would have their names covered while they play?
🏒 Molson wanted to fix this. Solving this small issue allowed each player to be seen and recognised out on the ice, and also feel valued by their team and their fans.
Rather than superficially celebrating with Social Media posts or gifts, Molson showed their appreciation by actually solving a problem. It’s yet to be confirmed whether or not this will be a permanent solution, or a limited edition change to celebrate International Women’s Day. Let’s hope it stays, otherwise, is this yet another performative campaign?
https://lnkd.in/ePRGbvhn
Founder + Creative Chair, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
Purpose was again a key focus at Cannes Lions this year, with 66% of Grand Prix or Titanium Award winners featuring purposeful brand actions.
However, Revolt's MD Jenny Bust, spoke to the MediaCat Magazine about how the conversations at the festival shifted from debating Purpose to unlocking its value and integrating it into company culture and marketing.
https://lnkd.in/ey7c_8i9
ATTN all smart, amazing people in my network who want to shake things up and bring a diversity of perspective to the table (and remind audiences that women over 40 aren't #invisible#ireelevant).
The Stella Collective is a new initiative from the passionate Lot Hawkins and Sasha Radford who are championing a new way. One that is a personal passion of mine in advocating against #genderedageism and speaking up rather than keeping silent...
They're hosting a launch event and its NEARLY SOLD OUT so get in quick. Juanita Neville-Te Rito is a guest speaker and know she'll be a 'must listen'.
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A brief blurb >>>
The Stella Collective was founded on belief that we could do better for people over 40 in general and women over 40 in particular. Our life and work experience showed us time and time again that people over 40 or often overlooked, even though the opportunity that we bring is so big. We founded The Stella Collective with a view that rather than accepting the status quo, we can actively change it by creating opportunities for brands to hear our collective voice.
We are a collective of women 40+ who seek to champion the voice, vision, and needs of women 40+ for better representation in media and brand and product innovation. An individual voice has little power, but as a collective we can amplify who we are and what we want and enable you direct access to the brands to change this.
martigne glosterAnna HenwoodAnna SubritzkyMelinda McKenzieMel CummingsMelanie Spencer
Always lovely to start a Monday on a high. Not just because I earned my free loyalty coffee from fave coffee shop here in Auckland, but also because our launch event for The Stella Collective has almost sold out!
Get in quick to nab one of the last tickets and see you there!
20 Effie Awards Latin America shortlists! Huge shoutout to our teams for their creativity and dedication, and a special thanks to our clients—Gatorade, Xtra Flamin’ Hot, Amazon Operaciones Mexico, Rockstar, Doritos, Sabritas, and María Gamesa.
Let’s keep pushing boundaries! 🚀
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About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.
This is a growing trend in businesses and it is pleasing to see companies willing to be held up to a standard that is more than financial success. All employers, but particularly large ones, have such a big impact on the societies in which they operate and the vast majority of people I know want to have a positive impact. Yes financial results are a compulsory deliverable of business, but when combined with a societal impact that is a powerful combination.
The Sussan Group (home to Sussan, Sportsgirl and Suzanne Grae) is proud to be a Certified B Corporation™!
This certification independently verifies that The Sussan Group meets high standards of performance, accountability, and transparency — not just in environmental factors, but in social and governance factors, too.
By becoming a B Corporation, we're proud to be enacting the change that our customers want to see, and to lead the change we as a business want to see from the Australian fashion industry.
To learn more about our certification journey with B Lab Australia and Aotearoa New Zealand and our commitment to continual improvement, visit our website: thesussangroup.com.au
Head of PR & Communication chez Clarins
2moLove this content thank you 🤗