Marguerite Lorenz, MCIT, CLPF’s Post

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Trust&Estate Educator/Master Trustee

Love this, Michael Clinton! If you see yourself in Michael’s post, I encourage you to get your estate planning done to stay in control, and keep your life the way you want it, no matter where your life’s journey takes you. Hey, marketers, advertisers and copywriters, this one is for you, too! Bravo!! #lifeyourway #business #success #thriving #longevity #healthspan #wealthmanagement #trustsandestates #livingwell

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Founder and CEO of ROAR Forward. Former President/Publishing Director, Hearst Magazines. Bestselling Author of ROAR Into the Second Half of Your Life.

This is 60-75 years old…the new face of aging. We are healthy, fit, tech savvy and lifelong learners. In this group, we are marathoners, ironmen, hikers and equestrians. We are consumers of all product categories from auto to luxury to style to travel to tech to financial and we are definitely not brand loyal. We will try a new brand and spend big bucks to do it (because we have the spending power).We don’t see images of ourselves in marketing, advertising and media. Why? Because they don’t target us. And when they do it is with old-fashioned approaches and stereotypical images of men over 60 (who only buy pharma products). It’s the same for women over 60. Time to acknowledge that the new consumer in this age group is not who you think. #ROARforward into this new growth segment with the right message and image. Ad Age Adweek Media Silver Marketing Association Association of National Advertisers Chris Boothe Paul Woolmington Jacki Kelley monica shaffer karo Tony Spring Tony Case Marc Metrick Marc Speichert Trey Laird Colleen Rizzo Colleen Rizzo Marla Kaplowitz Bill Duggan Gigi Ganatra Duff Ryan Shanks Lynn Lewis Shenan Reed Brian Dodge Carl FremontMichael Kretchmar Chuck ThomasPeter K. Mark Lachs Justin Boxford Jonathan Bottomley Kristen Kneier Hill, CFA David Carey Courtney Gerber Kunzelmann Stephanie Kramer Altagamma Avivah Wittenberg-Cox Esi Eggleston Bracey Mathilde Delhoume-Debreu Vanessa Friedman James Fallon Suzanne Vranica

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Helen Ambasa

Board Director, Legal & Governance eagle 🦅 & foot soldier of data protection #helpingboardsandexecutiveteamstogovernwithimpact #RBGfan #redefiningmyfuture Introverted spirit with sporadic moments of extraversion🥰🥰😇

3mo

Amina Farah 🥰🥰🥰 love the tagline ROARforward

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