WARC

In Module 6 of James Hurman's Master of Advertising Effectiveness, you'll dive deep into the power of emotions. How does emotion play a role in human decision-making? And what does that mean for the commercial effects of emotionally-led vs rational informational advertising? Watch the video for a sneak peek of the module 👀 The first cohort of 2025 starts on 3rd February; we hope to see you there. Learn more about the programme and register your interest 👉 https://loom.ly/GKqv6gA #BoldMindsBoldMoves #LIONSLearning

Ann Marie Kerwin is back in the podcast studio for Marketing Truths. A series featuring the bold minds who created The Multiplier Effect with us. Episode 1 features Mike Menkes of Analytic Partners. Listen for more on performance marketing, misinformation, and measurement. This is #WARC's Marketing Truths, The Multiplier Effect Explained. Episode links in the comments 👇 #BoldMindsBoldMoves

A big stat like: UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. Means the AA/WARC Expenditure Report for Q3 2024 is here. Discover the current trends in the UK advertising market. Get the sample report 👉 https://loom.ly/hAwsty4 #BoldMindsBoldMoves

Use #WARC as your sparring partner for any new briefs you work on 🥊 Like Catherine Willoughby from adam&eveDDB does. Thank you so much for jumping on camera, Catherine 💙 How do you use WARC to make bold moves? #BoldMindsBoldMoves

New on the podcast: The link between earned media and culture 🔗 Following #WARC Advisory and Edelman’s Beyond the Buzz report, Leila Fataar (Platform13) and Brent Nelson (Edelman) join Imaad Ahmed (WARC Advisory). They explore how creativity in earned can cut through the media clutter. Plus: The link between cultural relevance and business growth The roles of trust, attention and customer expectations How marketers can respond Listen now: On Apple 👉 https://lnkd.in/ep2PnTuC On Spotify 👉 https://lnkd.in/eHs5pskc #BoldMindsBoldMoves

Dear CMO, We know going all-in on performance advertising is tempting when the returns are so much more obvious and immediate than brand advertising. But here's the problem: you end up spending a lot more... So, we're excited to release The Multiplier Effect today, which will end the brand or performance debate once and for all. Expect data-driven analysis from a coalition of trusted experts: Analytic Partners, BERA.ai, Prophet, System1, and WARC. This is for any CMO or business leader looking to turn advertising into a powerful growth lever 📈 Ready? Read it now. 👉 https://lnkd.in/efYcWXgE #BoldMindsBoldMoves

Join us for IAA TALKS on Creativity, the first event from IAA Singapore! Hosted at Meta Singapore on 25th February, hear from industry leaders including Farrokh Madon, Valerie Madon, Subodh Deshpande, & Tuomas Peltoniemi. Shed light on how the best creative thinking from the past and present can help navigate the future. Get your tickets 👉 https://loom.ly/L2_71mM Wendy Walker, Ed Pank, Scott Munday, Catherine Flynn, Tuomas Peltoniemi, Farrokh Madon, Shilpa Sinha, SzeKi Sim, Rowena Bhagchandani, Sisca Margaretta Elliott, Tawana Murphy Burnett, Ken M., Paul Hutt #WARC #BoldMindsBoldMoves

Brand and performance advertising are becoming more and more siloed. Reducing their consumer impact and financial payback. That's not ideal. What is ideal, however, is Most Contagious NYC on the 30th of January, where Ann Marie Kerwin will present findings from The Multiplier Effect. Learn precisely how an integrated approach yields stronger returns and offers actionable tips on how to do so in practice 🎉 Book your tickets here 👉 https://lnkd.in/eQJzzSS6 The Multiplier Effect is a study published with Analytic Partners, BERA.ai, Prophet and System1, launching on 28th Jan. To get it *24 hours earlier*, pre-register your interest here 👉 https://lnkd.in/gGgZYrce

Ready to create content that connects? Our webinar on 28th January will explore the critical role of relevance for marketers today and help you achieve relevance for yourself. Join us, unpack WARC and TikTok’s latest research, and translate on-trend behaviors into culture-shaping creative and transformative business impact. Speakers: Alejandro Garcia, Global Research & Insights Partner at TikTok Dr. Marcus Collins, Best-Selling Author of For The Culture and Marketing Professor at The University of Michigan Alexis Wolf, Head of Advisory, North America, WARC Save your seat 👉 https://lnkd.in/e3tGJaAB #BoldMindsBoldMoves #MediaEffectiveness

Pre-register to get access to The Multiplier Effect report 24 hours early. Our report proves that stronger brand equity acts as a ✖️multiplier✖️ to performance advertising. Leading to extra impact and greater efficiency. In other words, they go together like peanut butter and jelly 🥜🍓 Trying to balance brand and performance? Get the expert approach with case studies and actionable guidance. Created with the brain power of Analytic Partners, BERA, Prophet, System1 and WARC. Pre-register 👉 https://lnkd.in/gGgZYrce