Callum Johnson’s Post

We'll be at ABTA's Travel Marketing Conference this week on Thursday 27th June @ 14:05 where our CEO, Oliver Lewis, and Head of Business Strategy, Robert Stevenson will be discussing: Consumer research insight: Navigating social media in the face of significant customer attitude changes The Cost of Living Crisis has led to significant changes in the psyche of British travel consumers. Wild audience divergence has led to consumer alienation. In this session, THE FIFTH will present new consumer research uncovering: • Guilt around non-essential spending and its impact on the middle funnel • Changing places where travel purchase decisions are being considered • How travel brands can capitalise on these changes strategically through social media Find out more here 👉 https://lnkd.in/gbJnsYrA

Travel marketers, how do you make your brand the go-to choice for travellers seeking adventure and unforgettable getaways? ✈️ Join us for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers: go.stackadapt.com/lJNg2Ubn

Brands are getting ahead of the game by meeting their audience earlier. Travellers aren’t waiting until the last minute to plan their holidays anymore. In fact, most travellers book their trips up to 6 months before departure. Today, the biggest mistake a brand can make is missing this golden window of opportunity, and waiting until a traveller's bags are already packed to start serving them ads. Luckily, Navigator is all about delivering your ads to your ideal audiences at the perfect moment. Learn what Navigator can do for your brand at https://navigator.tech/ Stagwell Brand Performance Network #traveltrends #marketing #digitalmarketing #travelmarketing #travel #marketinginsights  

Last week, our very own Caitlin Huskins joined the Flashtalking by Mediaocean Panel, along with Catherine Rushton and Chloe Jones discussing the fascinating topic of why most people misunderstand personalisation. 🎙️🌟 Moderated by Michael Serratore this panel shed light on the strategies and insights required to deliver personalised ad experiences. The discussion took place at Mumbrella Events Travel Marketing Summit, a gathering of marketing leaders in the travel and tourism industry, both on the domestic and international fronts. 🌍✈️ Key Takeaways from the Panel: - When it comes to personalising your creative, it's about looking beyond price and retail messaging and focusing on personalising the entire experience. - "Personalisation as a media plan upgrade" - Tailored media can take your clients on a journey, making them feel connected to the destination. - Think about personalisation of various aspects such as time of day, device, context, weather, and cultural moments to truly engage your audience. - The notion of granularity versus effectiveness is a false dichotomy - In a competitive landscape, where price might not be the differentiator, relevance can set you apart. - Personalisation can significantly boost creative effectiveness by up to 20%. - The ultimate travel strategy lies in transparent collaboration among all parties involved in the robust media schedule. #Personalisation #MarketingInsights #TravelMarketing #MumbrellaSummit Georgia Brammer Courtney Mitchell Tiffany Foxwell Julia Brogan Elizabeth Grant Georgia Woodburne

🚀 Elevate Your Travel Marketing Game in 2024! 🌍 The travel industry is at a pivotal point of transformation, and the key to success lies in cutting-edge marketing strategies. Are you ready to stay ahead of the curve? 👉 Learn how AI can tailor your campaigns to each traveller's unique preferences. 👉 Explore how AR can bring your destinations to life before the journey even begins. 👉 Understand the power of voice search in reaching a tech-savvy audience. .....And much more! Don't miss out on these game-changing insights. Transform your approach & captivate your audience. Click here to read more and start your journey towards marketing excellence! 🔗 https://lnkd.in/eEX7X8kF

Instead of trying to nurture their customer through the path to purchase, I see too often that brands and agencies try and execute campaigns far to close to the event they are trying to target - like summer. 🚨 News alert 🚨 Not many people buy from last minute ads. One of our clients saw a 30% increase in sales by promoting 8 months before the summer. Proof is there if you have the time, patience and dedicate to execute excellent marketing.

FYI: Pinterest's 2024 Travel Report: key trends for marketers to watch: The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends. #digitalmarketing #marketing

Elevate your hospitality marketing with Market Edge 360. With 45% of travelers trusting recommendations from friends and family, our expert strategies turn these insights into unforgettable experiences. Ready to transform your approach? Contact us now for your personalized marketing plan. Inspiring. Always. #HospitalityMarketing #TravelMarketing #DestinationMarketing #TravelTrends #GuestExperience #TravelInnovation #DigitalMarketing #HospitalityIndustry #BrandStrategy #TourismMarketing #TravelInfluencers #HotelMarketing #ContentMarketing #SEOforTravel #MarketingStrategy #TravelBranding #CustomerEngagement #SocialMediaMarketing #ExperienceEconomy #TravelTechnology

I'll be presenting a Travel focussed webinar with Yehia Elkhouly at 2pm on 11th April. Travel marketers, wondering how to make your brand the go-to choice for wanderlust-filled adventurers? ✈️ @StackAdapt for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers:

Attract More Travelers with Powerful Digital Marketing! Feeling lost in the crowded travel market? Don't let your business fade into the background! We specialize in helping tours & travel businesses to: ✅Expand their reach to a global audience of wanderlust enthusiasts. ✅Craft compelling content that showcases the essence of their unique tours. ✅Drive traffic and boost bookings with targeted, data-driven campaigns. Stop struggling to stand out! COMMENT DOWN BELOW to claim your free consultation today and discover how we can elevate your travel business online. #DigitalMarketing #TravelMarketing #ToursAndTravel #GrowYourBusiness