Caretta Research’s Post

Let’s talk about the difference between CTV and OTT. 📺 CTV refers to smart TVs or other TV sets that are connected to the internet via streaming devices – or, in other words, the device on which you’re accessing video content (assuming that device isn’t your phone, iPad, or laptop). 📺 OTT stands for “over the top,” meaning over the top of the “box,” and refers to video content that is accessed via the internet instead of traditional cable via set-top-box (STB) or satellite TV. Want to dive deeper into the CTV / OTT matrix? Download the white paper today! https://lnkd.in/gVS-vWYC

OEMs fly too close to the sun with FAST – market share declines Despite the constant hubris regarding their own free ad-supported streaming TV (FAST) platforms, connected TV (CTV) OEMs are set to see their share of the $14 billion FAST market decline in the coming years. OEMs like Samsung Electronics and Roku have always prized themselves on the best ad-supported viewing experiences, boasting a knack for front-end design, as well as high CPMs due to hordes of first-party data on user activity. Unfortunately, all OEM-led FAST platforms will continue to suffer from a lack of kingmaker content, which has inevitably been lost to the studio-owned platforms. #TV #streaming #OEMs

The streaming era has presented both opportunities and challenges for operators, driven by heightened subscriber expectations.  Technological evolution coupled with changes in how content is aggregated and delivered, has resulted in the emergence of a new category of customer premise equipment – the Operator Smart TV. Read more about this in our new article by Rahul Mehra https://bit.ly/3PyPa3w     #OperatorSmartTV #ConnectedTV #ConnectedDevices #CTVWS #AndApps 

Key Advantages of 5G Broadcast 5G Broadcast is set to transform how live content is delivered to mobile devices. By utilizing the extensive capabilities of 5G networks, this technology enables multicast streaming which significantly reduces network congestion. This is crucial during large-scale events where thousands stream high-quality video simultaneously. ATSC 3.0 complements this by providing an exceptional experience for fixed devices like traditional TV sets, while 5G Broadcast ensures that mobile users aren't left behind. Together, they provide a robust solution for content delivery that meets diverse consumer needs. #5GTechnology #MobileStreaming #ATSC3"

Smart TV ownership is on the rise! According to Hub Entertainment Research, nearly 8 in 10 households own a smart TV, a significant increase from previous years. The study also found that 62% of TV households now stream weekly on smart TVs, up from 47% in 2021. While separate streaming media player devices are still popular, the seamless integration provided by all-in-one smart TVs has led to their increased adoption. Have you made the switch to a smart TV yet? #television #SmartTV #StreamingTV #TVAdvertising

CTV usage is at an all-time-high. The latest numbers for US CTV households, shows consistent growth since 2014. 87% of US households have at least one Internet-connected TV device. This includes connected Smart TVs, stand-alone streaming devices (like Roku or Amazon Fire TV), connected video game systems, and/or connected Blu-ray players. 2024 is the year of video, Circulus Digital is your partner to navigate how to target your customers.

Shifting Screens: The Decline of Broadcast TV 📉📺 December saw a surprising twist in TV trends: despite an overall increase in TV usage, broadcast viewership dipped by 4.3% from November, with adults 25-34 leading the shift by tuning in 13% less. As we continue to embrace diverse forms of entertainment, from gaming to streaming, it's clear that traditional TV is facing new challenges. Do you think broadcast TV can reinvent itself in this new era? #BroadcastTV #ViewershipDecline #MediaTrends" https://lnkd.in/eYRM7CYp

This paper examines how private 5G networks challenge traditional Wi-Fi and public 5G for video streaming and wireless connectivity dominance. Read more 👉 https://lttr.ai/ASdJh #Celona #Haivision #Private5GNetworks #WirelessConnectivity #VidOvation