1664 is thrilled to announce an exciting collaboration with the globally renowned artist André Saraiva, also known as Mr. A. The collaboration with 1664 will feature a “creative takeover” of the beer's labels and packaging, showcasing André’s graffiti style as if spray-painted directly onto the existing 1664 bottles and merch. Instead of transitioning from street art to gallery exhibitions, André has chosen to integrate his artistic vision into the nightlife scene. He has decorated numerous clubs and nightlife venues in major cities such as Paris, New York, and Tokyo, infusing these spaces with a sense of utopian friendliness and vibrant energy. His artistic contributions have made significant impacts on the atmosphere and culture of nightlife across these metropolitan areas, and the artist has become synonymous with a free-spirited mash up of art, fashion, street style and fun. The collaboration with 1664 is unveiled during Copenhagen Fashion Week and is the latest example of the Carlsberg Group's focus on unleashing the value-creating potential of our premium brands. Learn more: https://lnkd.in/d6dxqPNH #1664Blanc #1664 #Andrex1664 #AndreSaraivax1664 #mrA
WE DID IT💙 - GREAT TEAMWORK! WITH ANDRÉ AND WITH THE 1664 TEAM AND WITH THE SHOOTING TEAM. THANK YOU ALL! @DONALDSCHNEIDERSTUDIO - CREATIVE AGENCY
The fusion of André Saraiva's artistry with 1664 showcases a brilliant intersection of creativity and brand evolution, redefining how art can inhabit everyday experiences. This collaboration not only elevates the brand's aesthetics but also echoes Carlsberg Group's commitment to innovative storytelling through rich cultural narratives. Bravo for merging the realms of art and nightlife in such a dynamic way.
What a fantastic collaboration and execution, specially that a big global brand dares to update the artwork in the collab but still with highly identified messenger. Will be nice to see it live!
A really good taste in clothing, #lovebeer
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Art. Life.
What an amazing collaboration!
He doesn't look like the real André Saraiva! :-)
Account Manager Cash & Carry chez Carlsberg Group
2moTwo ambassadors of french creativity and expertise, promises a limited edition full of charm and originality 💙🍻