James Shepherd’s Post

Marketing special - 5 SaaS leaders about how you generate more leads 🎯 🚀 In this weeks episode you'll hear: - Mads Fosselius (from Dixa) - Marit Rødevand (from Strise) - Henrik Teisbæk (from Veo Technologies) - Tine Karlsen (from Vev) - Istvan Beres (from DanAds) Listen to the episode by searching for ”B2B SaaS CEOs” where you listen to podcasts 🎧 #Marketing #SaaS #Podcast #B2BSaaSCEOs

I will buy your product if it meets my requirement I will buy the way I want to buy If you are selling when I need it My team should be comfortable working with your product Yes, this is today's customer, is that correct? Thus, Positioning and messaging are critical for any SaaS business. Promoting features and benefits does not work anymore. You need a unique perspective that resonates with your audience. In this week's Podcast, I discuss with Jason CRO at Austin Lawrence Group, a content marketing agency that specializes in SaaS businesses. Also, publisher of a podcast called @Saas Backwards, We discussed everything about positioning from the revenue impact on growth to how to do it correctly Now you : If you are growing your SaaS business you should not miss out on this Episode (link in Comment )

📈💰 Unlock Your Sales Strategy! 🚀💼 This is a typical approach we often encounter: focusing on how a SaaS solution contributes to revenue growth or cost savings. Initially, you'll engage with prospects through multiple touches, emphasizing ROI, likely leading to a sales demo. After ten weeks, you circle back to the initial cohort. Instead of another ROI sequence, consider inviting them to a webinar, a lighter ask than a sales pitch. Later, you can guide them toward sales motions through structured webinars, podcasts, or advisory boards. After twenty weeks, you may reintroduce an ROI sequence for further engagement. 🔄💡 Watch the full video here: https://buff.ly/3PK3VRg #SalesStrategy #SaaS #ROI #RevenueGrowth 📊👥 #EngagementStrategy #Webinars #Podcasts #AdvisoryBoards 💼🌟 #BusinessSuccess #CustomerEngagement #MarketingStrategy

How to position your product 🎯 🚀 A couple of weeks ago Sofia Alexus - CEO at Kundo - joined Josef in B2B SaaS CEOs podcast🎙️ They discussed: - How to position your product successfully - Go-to-market strategy - Building brand as a SaaS company - Time spent in preparation is always time saved in execution - And much more...💡 Listen to the interview by searching for" B2B SaaS CEOs" where you listen to podcasts 🎧 #SaaS #CustomerService #Podcast #B2BSaaSCEOs

200+ Podcasts to Promote Your SaaS Product In this comprehensive list, you'll discover: → Identifying the right podcasts for your SaaS → Crafting compelling pitches for podcast hosts → Strategies for becoming a memorable podcast guest → Enhancing your SaaS visibility through podcasting → Building relationships with influential podcasters To access the full list, please: 💬 1. Comment "SaaS" 👍 2. Like this post ✅ 3. CONNECT with me or FOLLOW me I'm Satish Kumar, and our specialty is guiding B2B and Enterprise SaaS firms in their growth journey from $10M to $100M in annual recurring revenue (ARR). #SaaS #SaaSMarketing #saasbusiness #saaspodcast

How to position your product 🎯 🚀 Listen to Sofia Alexus - CEO at Kundo - in B2B SaaS CEOs! We discussed: - How to position your product successfully - Go-to-market strategy - Building brand as a SaaS company - Time spent in preparation is always time saved in execution - And much more...💡 Listen to the interview by searching for" B2B SaaS CEOs" where you listen to podcasts 🎧 #SaaS #CustomerService #Podcast #B2BSaaSCEOs

Hey Linkedin! Need some help 🤗 What are your favorite podcasts for product marketers? Please tag them below or add links 👇🏾 #pmm #productmarketing #b2b #saas #podcasts

How do you avoid the ‘oh, you're inviting me on your podcast so you can sell me later’ when using your show to create new connections? Your goal for outreach should never be to ‘sell’ something. Your goal in any first meeting is a conversation. People can feel an agenda or a disingenuous interaction. The way you ensure the authenticity of the connection is to do your research. Look at the content they write about, speak about, engage with, and ensure your show allows them to create more of that content. (and give examples). If you’re focused on being present and engaging in the topic at hand, they’ll ask you what you do.  And if it makes sense, they’ll continue the conversation. TLDR; Make the primary goal: to create a top industry show. Create a great guest experience that reflects the brand. Podcasts are for creating meaningful connections, if you do that, you will win. 

Confused minds don’t buy! That’s why you need a single, clear 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 in your website’s hero section. This was one of the topics I approached together with Alexandru Stan, founder of Tekpon, on The Simplifier Podcast recently. The website is a powerful conversion tool for any #SaaS. Consider these key factors when crafting a robust CTA for your site 👇 If you're a SaaS #B2B founder struggling with brand messaging and you don’t know how to communicate the value of your product, send me a DM to get a 𝗙𝗿𝗲𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗔𝘂𝗱𝗶𝘁 for your homepage on The Simplifier Podcast.

I get a lot of questions about how a #podcast can help #healthcarebusinesses and organizations grow. Just wanted to close the week out with a quick video response to that question where I share more about the #podcastmarketing #funnel you can use to grow awareness and your business. Top tips (for B2B podcasting in healthcare) 1. Focus on your guests - not the listeners 2. Downloads are vanity - growth is sanity 3. Content co-creation is better than solo content If you found the clip helpful, I also created a full 10-minute training video you can use for free. It's linked below. Enjoy and have a great weekend! https://lnkd.in/eU3NN_8r