Growthhobbyiest’s Post

Name: Growthhobbyiest on LinkedIn: I will buy your product if it meets my requirement I will buy the way I…
Uploaded: 2024-02-28T20:55:34.845Z
Channel: Growthhobbyiest

Growthhobbyiest

70 followers

7mo

I will buy your product if it meets my requirement I will buy the way I want to buy If you are selling when I need it My team should be comfortable working with your product Yes, this is today's customer, is that correct? Thus, Positioning and messaging are critical for any SaaS business. Promoting features and benefits does not work anymore. You need a unique perspective that resonates with your audience. In this week's Podcast, I discuss with Jason CRO at Austin Lawrence Group, a content marketing agency that specializes in SaaS businesses. Also, publisher of a podcast called @Saas Backwards, We discussed everything about positioning from the revenue impact on growth to how to do it correctly Now you : If you are growing your SaaS business you should not miss out on this Episode (link in Comment )

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A specific experience where you have generated more revenue altogether with like you know, with the positioning and the demand generation method, how it has impacted on a revenue increase. Yeah, I first want to say that like positioning and messaging is the most important thing that you can focus on. So that is if you get that right from the beginning, then all marketing and sales that follow is easier and more efficient if you get it wrong. That's why companies are spending much more money than they should be, because they're not. They're talking around what the customer wants instead of talking directly to them. You find that positioning and messaging by getting customer insights. That means talking to your customers and on an ongoing basis, not one project. But you you consistently hearing what are the reasons that they started looking for products in the 1st place or your product in the 1st place and don't rely on the rational justifications that you're hearing because people buy emotionally and justify rationally. So you have to dig a little bit and usually that takes some, you know, experienced interviewers to really understand what was going on because a lot of customers aren't necessarily going to be able to. Articulate that. But an example for us, you know we recently increased the revenue of a company by 6X in about 18 months and that was in that's for a company in the online pharmacy space. And it's notable because you know we execute almost all of the marketing for them except for the advertising and we're still in control of the messaging there of course, but the positioning and messaging is the reason that we were able to do this, so. When you go to the website, you immediately know who it's for. You know why you need it, and you know what problem it solves. And guess what? You know that without having to Scroll down. At all. It's all on the website here, right? And I think that's the problem for most SAS companies. And I can tell you again, from experience of like looking at hundreds of websites for content and messaging and all that kind of stuff, that's where they mess it up. Because it's very hard to understand what they do and if you're if you keep the prospect guessing. About what you do or what problem you're solving, they're just going to bounce. They're not. You're putting the work on them. So don't do that.

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