LeadrPro’s Post

My favorite marketing hack to local SMBs or specific business types for 2024 is creating a local business podcast, using telemarketers to add email subscribers, and then following up to generate interest. In this video, I discuss the use of this strategy with a local ISO through our consulting practice. We helped the ISO implement the process and generate 30+ local SMB leads a day! Yes, you read that correctly - 30 per day! #socialmediamarketing #telemarketing #verticalspecificmarketing #podcasting #merchantservices #SAASMarketing #SAAS

I will buy your product if it meets my requirement I will buy the way I want to buy If you are selling when I need it My team should be comfortable working with your product Yes, this is today's customer, is that correct? Thus, Positioning and messaging are critical for any SaaS business. Promoting features and benefits does not work anymore. You need a unique perspective that resonates with your audience. In this week's Podcast, I discuss with Jason CRO at Austin Lawrence Group, a content marketing agency that specializes in SaaS businesses. Also, publisher of a podcast called @Saas Backwards, We discussed everything about positioning from the revenue impact on growth to how to do it correctly Now you : If you are growing your SaaS business you should not miss out on this Episode (link in Comment )

In this video of Andrew Biggs, we dive deep into the essence of strategic marketing, emphasizing the transformative power of automation and delegation. Gain actionable insights and practical tips to optimize your marketing endeavors, maximize productivity, and propel your business toward unprecedented success. Don't miss out on this valuable insight! #MarketingStrategy #BusinessAutomation #DigitalMarketingTips #EntrepreneurialSuccess #DelegationStrategies #podcast #podcastclips #betterthanrich

Everything you need to know on landing pages! My guest Jenny Shymon has launched hundreds of landing pages in her career. Working as CMO of HotelFriend AG Jenny has a lot of experience in B2B and SaaS. This episode with Jenny is everything you need to know about landing pages. In this interview we look at: - how many landing page you should create - how to create a landing page that converts - what goals to set for your landing page - how to change your landing page strategy as your company evolves - why your landing page is not ranking high on search engines What I liked about Jenny is that she could easily switch from very strategic to very tactical and this conversation has both. Listen here: https://lnkd.in/gV5NiewE #podcast #designismarketing #landingpages

🧡 Why #HubSpot? Christopher Barnett answered that very question in our most recent #episode of the #builthapily #podcast. S/O to our undeniable hosts Max Cohen 🧔🏻and Dax Miller! Here’s why HubSpot stands out and why it can be the right fit for your business. 🔍 1) Scalability at Its Core: HubSpot is designed to grow with your business, from startup to enterprise. 2) Innovative Product Roadmap: HubSpot continuously evolves, adding new features based on user feedback. 3) Guided Growth: HubSpot's mission is steering your business towards long-term success. Bottom line: HubSpot is a partner that evolves with you... No wonder so many are choosing to #buildhapily Watch the full episode here: https://lnkd.in/e95DKZEr #HubSpot #CRM #Scalability #hapily

Why should you invest thousands into podcasting? You shouldn't, as podcasting isn't a solution for everyone. However, for a SaaS and Consulting specialist, podcasting can be highly beneficial: 1. Direct B2B sales: decision-makers are more likely to accept a podcast guest invitation than a cold call, giving you hours of valuable conversation. You're investing in expanding your sales funnel. 2. Increased conversion: to drive strategic change, solve complex problems, and influence outcomes in dynamic, high-performance settings becomes more tangible when you discuss real cases. You're investing in warming up leads. 3. Efficient onboarding: a podcast can pre-educate new clients about your workflow and principles, reducing the time spent on explanations. You're investing in streamlining the onboarding process. 4. Improved retention: podcasting accelerates trust-building with new clients. You're investing in enhancing retention and increasing customer lifetime value. 5. Optimized content production: one podcast episode generates a month's worth of social media content through quotes, shorts, and audiograms. You're investing in efficient content creation. In essence, you're not just spending on a podcast; you're investing in multiple aspects of your business growth. #business #podcasts #SaaS #content

I mentioned this gap where PEER-TO-PEER knowledge transfer between product marketers could be more streamlined. New PMMs, and even a seasoned #PMM working on a specific project/task for the first time, have faced challenges finding a starting point or direction. We want to hear from those who already faced the same challenge and see how they went about it. I also mentioned that I'm taking a stab at addressing this gap. So here it is. Presenting 'Product Marketing Breakdowns' - a new #podcast series that focuses on learning from peers 🎉 A bunch of stellar product marketers have already agreed to be on my podcast - and this is crucial - and they will be walking us through a product marketing project THAT THEY HAVE WORKED ON. Why is this valuable? If you're a new PMM or an experienced PMM working on a go-to-market launch that's similar to the one my guests present... hearing their presentation, and more importantly seeing a visual example of how they went about their launch, is incredibly valuable 💎 'Product Marketing Breakdown' is my attempt at addressing this gap. My first episode is ready, and I will be dropping a link here tomorrow morning ⏳ Hope you'll join me on my journey toward building this platform for the #productmarketing community!

Hey Linkedin! Need some help 🤗 What are your favorite podcasts for product marketers? Please tag them below or add links 👇🏾 #pmm #productmarketing #b2b #saas #podcasts

Website Marketers, CROs, Demand Gen Marketers (and everyone generally involved in inbound pipeline wizardry)... Listen up! Here are 5 podcasts focused on Demand Generation that you should follow to increase marketing pipeline. Maybe you’ll learn a useful positioning technique from these podcasts. Will you? I dunno. Maybe you’ll pick up a framework that’ll increase visitor-to-demo conversion. Will you? I dunno. Maybe when your CEO/ CMO asks you why you ran a particular experiment, you can point to one of these podcasts and say “I learned it at {insert podcast name}.” (I may or may not have justified an experiment with this line. Results are highly confidential and subject to CMO risk). Here you go: 1. Confessions of a B2B Marketer:  Our favorite episode: Bootstrapping Wynter to over $2M ARR with Peep Laja 2. The Demand Gen Fix Our favorite episode: Uncover the key to growth: Approaching marketing like an engineer 3. Pros & Content Podcast Our favorite episode: Revitalizing the CMO Role and Transforming Marketing with Jennifer Johnson at CrowdStrike 4. Frenemies Our favorite episode: Building a Strong Sales and Marketing Alignment with Laura Erdem, Sales leader at Dreamdata as guest. 5. SaaS Backwards: Reverse-Engineering SaaS Success Our favorite episode: Finding product-market fit with Anvil - Document Workflows Co-Founder Mang-Git Ng Happy binge-casting! Oh, and don’t forget, MQLs FTW. Am I kidding? Wait for our next post and find out. #b2bmarketing #marketing #demandgeneration #sales #inboundmarketing #website #saasmarketing #marketingops

How does product marketing work in a SaaS business? How can you successfully create and execute a product marketing strategy for your SaaS business? 🕵️ If you have such questions in mind for your own SaaS business, you are at the right place. 💯 In this episode of SaaSBoomi Podcast, Maansi Sanghi - Director of Marketing & Business Development, iMocha takes us along with her into the journey of building a successful product marketing strategy for a SaaS business. After watching this episode, concepts like forming strong teams, inbound and outbound marketing, demand generation etc would not be unfamiliar to you.  Tune in to the full episode on: 📺 YouTube: [https://lnkd.in/gbU_7AFy] 🎧 Spotify: [https://lnkd.in/gGxCHemk] #saasmarketing #saas