Hey Fam👋, this is a reminder that we already have scheduled three amazing events for students this fall season. 1. Don’t forget to register and come prepared with questions for our virtual office hours with Forest Evashevski, Director of Experience Design at The Wall Street Journal, on Wednesday, September 25th at 3PM. 👉https://bit.ly/3YVTO1i 2. On Thursday, September 26th at 2:30PM, we will be having an On Location visit to SpotCo, the agency behind promoting some of your favorite plays! 👉https://lnkd.in/eaQW-j8U 3. On Thursday, October 10th at 11AM, we will be On Location at the Horizon Media headquarters. Discover how Horizon Media creates winning campaigns for brands like the NFL and Hershey’s. 👉https://lnkd.in/e_q47dX8 Mark your calendars and reserve your spot now!
Center for Communication’s Post
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New at Puck: A chat with the REAL Hollywood power players: Six 15-year olds who go to movies in theaters once or twice a month. Not a statistically significant survey (these kids all live on the Westside of L.A., and one of them has a parent in the industry), but a good sense of how Hollywood's target audience for summer movies is perceiving the product, with some surprising insights about movies in general. https://lnkd.in/gNG7kca7
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Got deep expertise in translating #data into actionable #insights and ultimately new #revenue? Come work with me! #performancemarketing #programmatic #marketing #dataanalytics #audienceengagement #audiencesegmentation
The position will play a key role in defining how the Star Tribune will engage and build its next generation of customers and will direct and oversee a major sprint towards substantial digital subscription growth. https://bit.ly/3S0Lvfy
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🔦 It’s Super Bowl weekend, and our team is looking forward to Usher, the game, and a trip to Universal Studios (you can guess who’s who). One thing we all share is an excitement to see which brands step out to tell their story. Millions of dollars for 30 seconds in the Spotlight. It begs the question: is your brand ready for the spotlight? Beyond the celebrity partnerships, songs, or funny one-liners, if you had just a few moments to tell your story, what would you say? Are you clear on who you are? On what you stand for and what you’d share with millions of people? We’re keeping track of all the Super Bowl ads in one spot, so you don’t have to. Can't wait to hear your favorites. Live Google doc: https://lnkd.in/g6JmNYEe
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Worthwhile content here.
ICYMI very interesting WTTW/Chicago PBS feature on the history of the #Chicago #advertising industry - "The Real Mad Men of Chicago" You may not have heard of Albert Lasker, Eugene Kolkey, Carol H. Williams, or Tom Burrell, but you most certainly know their creations. They’re Chicago’s own “Mad Men” – the local executives who created iconic figures such as the Marlboro Man, Tony the Tiger, Charlie the Tuna, and the Pillsbury Dough Boy. In Chicago, advertising agencies created their own Midwestern style of advertising from which would emerge a spate of iconic characters, taglines, and jingles, and each of those has its own story. https://lnkd.in/gAx8BxDP
The Real Mad Men of Chicago | Chicago Stories
interactive.wttw.com
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The Super Bowl is "one of the few ‘cultural campfire’ moments in our society," according to Jennifer Freeman, Assistant Professor of Instruction in Advertising at Klein College of Media and Communication. Read more about what makes it so super in the Temple Now story.
What makes the Super Bowl so super?
news.temple.edu
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Passionate about Marketing & Branding | Graphic Design & Marketing Support and Advice | Discover, Design, Deliver | Helping Clients Grow their Business's, Be Valued at their True Worth and Reach their Desired Audience
Ever experienced "Laptop Rage"? Currys' new ad series nails it by tackling that feeling we all know too well. Here are the highlights: → Devised by AMV BBDO → Humorous, 30-second clips. → Staff soothe disgruntled customers → Like calming a distressed steer. → Showcasing Currys' expertise → Turning tech frustration into satisfaction. → Nationwide push → TV, VOD, out-of-home, social media. → Spotlight on new laptops and finance options → Perfect for back-to-school upgrades. Remember those rage-inducing moments with lagging and crashes? Now, imagine expert help to ease you through it! Currys head of brand Aisling Lancaster says their "colleague expertise" is the brand's superpower. And it’s true! The unexpected humour and dedication to our problems definitely make them memorable. What’s your worst laptop rage moment? Share your story! #LaptopRage #TechFrustration #Currys #AMVBBDO #TechSupport #BackToSchool --- Ever thought an ad could actually understand your laptop woes? Well, Currys just transformed those annoying tech moments into relatable humour. Give it a watch!
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Rewinding history: The first-ever TV ad that sparked a revolution!🤖 In the bustling heart of New York City on July 1st, 1941, the television landscape shifted as WNBC, once known as WNBT, etched its name in history. Just before a baseball game, a 10-second spectacle unfolded on screens – the inaugural Bulova watches commercial.⌚ Imagine a watch's face set against a black and white map of the United States, declaring boldly, "Bulova Watch Time." The voiceover sealed the moment, proclaiming, "America runs on Bulova time." Yet, the magic was witnessed by only a fortunate few, a mere fraction of onlookers totaling a few thousand. What adds a fascinating twist to this tale is the cost – a pocket-friendly $9, with $5 going to the station and $4 securing the airtime.👀 Fast forward through the corridors of time, considering today's inflation rates, and you'll find the current cost of this iconic ad is a modest $182.39. A testament to its enduring impact and surprising affordability, underscoring the timeless importance of advertising. Advertisements are the beating heart of brand visibility, propelling products into the spotlight amidst a sea of choices.😵 What was the first advertisement that left an impression on you when you were a kid?🤔 #ads #marketingmasters #businessboost #creativecampaigns #marketingmindset #brandstorytelling
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Failing to plan is planning to fail! This age-old adage holds more truth than most of us realize. Preparation is everything to me, and I've seen firsthand how it can transform not just a day, but an entire week, month, or even a quarter. What's your go-to strategy for planning out your week? Joining our investor list is the best way to stay updated with us. Click the link in the comments to get access to our latest investment opportunities, and high-level updates in our monthly newsletter.
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Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gf8gvcMW #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy
Why media needs to go back to school
groupm-share.com
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(X-GroupM) Digital Marketing via Social Media | Designing High Conversion End-to-End Paid Ads Across IG, FB & Google.
Creativity at scale, for everyone. <3
4 months of the Broke Ad School in 180 seconds. Thank you, folks.
