The Super Bowl is "one of the few ‘cultural campfire’ moments in our society," according to Jennifer Freeman, Assistant Professor of Instruction in Advertising at Klein College of Media and Communication. Read more about what makes it so super in the Temple Now story.
Temple Univ. Dept. of Advertising and Public Relations ’s Post
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The average American consumes six hours of media a day. But as methods of media consumption change, how do advertisers find creative ways to get their messages across and people still willing to receive them? Darden Professor Anthony Palomba discusses his recent study on consumers’ available ad attention spans, co-authored with Professors judy franks and Vijay Viswanathan here: https://lnkd.in/ge5ibZY9
Media and the Public’s Limited Advertising Attention Span | Darden Ideas to Action
ideas.darden.virginia.edu
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Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eRcq6Uem #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy
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“Bruce speaks with confidence and competence, triggering the audience to build solutions.” Grey Goose Vodka
The Super Bowl's influence goes beyond the game itself, drawing viewers for its ads, which come at a hefty price—$7 million for a 30-second slot. I recently joined Scripps News to share insights on what makes for a good standout commercial, whether Super Bowl ads truly justify their cost, and more. Check it out! #superbowl #advertising #branding #marketing #brandingexpert #speaker
Scripps News Tonight - Bruce Turkel
video.snapstream.net
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Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eCWEmgKy #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy
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Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gsmV4qNH #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy
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AD - Talent Acquisition @ GroupM | HR, Recruitment, Account Management | Salt of the earth type of person
Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/g53USyfw #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy
Why media needs to go back to school
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Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gf8gvcMW #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy
Why media needs to go back to school
groupm-share.com
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Great insight into growing your audience
Just like there's a better way to write about a sporting event, there's a better way to cover it in real time and reflect on past events. Today's edition of The Audience Is Always Right:
An ode to the Manningcast
pickingsplinters.substack.com
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Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/dx4KQFaq #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy
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