Centriply’s Post

Could TV viewing patterns influence voting behavior? Comscore, Inc.'s collaboration with the ACP yielded a case study revealing differences in cable news viewing habits among these Community Types, suggesting that their choice of news sources may serve as an indicator of individual's ideological views, including voting behavior. Great article https://lnkd.in/eTtSDazy #politicalanalysis #politics #measurement #comscore #local

WE CHANGED TV. So you don't have to. ✔️Make advanced TV planning/buying easy for you--start to finish ✔️Audience-first--use the same audience across all screens ✔️Data applied to audiences, location, programming, cost ✔️Granular outcome measurement that plays nice with your x-screen media plan ✔️✔️Been there. Done that. Measured it. Centriply, powered by Tango Media Systems

WE CHANGED TV. So you don't have to. ✔️Make advanced TV planning/buying easy for you--start to finish ✔️Audience-first--use the same audience across all screens ✔️Data applied to audiences, location, programming, cost ✔️Granular outcome measurement that plays nice with your x-screen media plan ✔️✔️Been there. Done that. Measured it. Centriply, powered by Tango Media Systems

WE CHANGED TV. So you don't have to. ✔️Make advanced TV planning/buying easy for you--start to finish ✔️Audience-first--use the same audience across all screens ✔️Data applied to audiences, location, programming, cost ✔️Granular outcome measurement that plays nice with your x-screen media plan ✔️✔️Been there. Done that. Measured it. Centriply, powered by Tango Media Systems

Could TV viewing patterns influence voting behavior?  Comscore has partnered with the @AmericanCommunitiesProject to integrate their 15 distinct Community Types with our local TV viewing data to provide granular County level views of these differing audiences in our Comscore Markets Interactive Map (https://lnkd.in/e3RgygMf). Our collaboration with the ACP yielded a case study revealing differences in cable news viewing habits among these Community Types, suggesting that their choice of news sources may serve as an indicator of individual's ideological views, including voting behavior. https://lnkd.in/eTtSDazy We invite you to explore our interactive tool and its County level insights – powered by Comscore’s TV viewing data across all 210 local markets!  Reach out to events@comscore.com to learn more.  #comscoreinsights #Americancommunitiesproject #comscore #mediameasurement

Learn more about different neighborhood types in the US, and their media consumption habbits, from American Communities Project and Comscore, Inc.!

Ever listened to a song on repeat? How long did it take for you to get sick of it? Ads are the same way, which is why our Connected TV team manages display frequency, to prevent viewers from seeing your ad to the point they get fed up and tune it out. #digitalmarketing

One month to go until Connected TV World Summit! (Adwanted Events) Our co-founder, Tom Dvorak, is looking forward to meeting with partners, customers and other leaders in the industry in London on 12th and 13th March. Are you going to be there? Why not have a quick catch-up with Tom about insights and how personalization goes further than your UI with relevant targeted ads, personalized notifications and more. Book some time here - https://lnkd.in/e3r3HK3k #CTVWS #OTT #personalization

Ever wondered how a single video stream reaches millions of viewers? It's all thanks to unicast, multicast, and broadcast! Dive into the world of data delivery in our new post! #TechTalkTuesday #DeliveringData #UnicastMulticastBroadcast #ITknowledge #Networking101 #TechTips #DataCommunication #ContentDelivery #LearnSomethingNew

Is it wasted spend? Or efficiency at scale? There's this recurring theme with the Sonic slushy commercials. Layne Cox used Sonic as an example in 'Alchemy in The Real World' when we talked about the efficiency of buying national broadcast media. It turns out that Zachary Pardes had that same story, from a consumer perspective. What does it all mean? That 'Brand' is the value beyond the sum of the parts and that it isn't always quantifiable with a dashboard, but you know it when you see it. Optimize to that. Get the entire conversation here - https://lnkd.in/eP3gP8Zk