Chili Piper’s Post

Biggest lessons about #marketing (and Lead Gen) that we weren’t taught: ✖ Sell features & benefits ✅ Sell outcomes & results ✖ Focus on your company ✅ Focus on your customer ✖ Talk about your solution ✅ Talk about your customer’s problems ✖ You have to chase new leads ✅ Leads should have to chase you ✖ Do business with anyone  ✅ Qualify everyone ✖ Don’t follow up it’s annoying ✅ Your best customers will thank you for following up ✖ Paid ads are expensive ✅ Remarketing Ads are cheap as chips ✖ Email is dead ✅ Email is the most profitable marketing channel ✖ Mass cold outreach campaigns ✅ Micro warm outreach campaigns ✖ You need a website  ✅ You need a landing page ✖ LinkedIn doesn’t work ✅ LinkedIn gives me free leads each week ✖ Start each month from zero ✅ Grow, Nurture & Convert an audience ✖ You need hour long sales calls to close deals ✅ Pre-sell with your content & you don’t need sales calls - - - What did I miss? 😃 #business #pipeline #sales

I got in a wreck this morning. And this is what it taught me about lead generation. → Targeted Outreach: Identify your ideal audience and tailor your message to resonate with their needs and pain points. Personalization goes a long way in capturing attention. → Multi-channel Approach: Leverage a mix of channels such as social media, email marketing, and content marketing to reach prospects at different touchpoints in their buyer's journey. → Data-Driven Strategies: Analyze metrics like conversion rates, click-through rates, and engagement levels to refine your strategies continually. Data empowers informed decision-making. → Lead Nurturing: Don't stop at initial contact. Develop a nurturing strategy to guide leads through the sales funnel with relevant content and personalized interactions. → Continuous Optimization: Keep testing and optimizing your campaigns for better results. What works today may not work tomorrow, so stay agile and adaptive Lead generation isn't just about generating leads; it's about building meaningful connections and fostering relationships that drive long-term success.

✔Lead generation is the process of identifying and attracting potential customers for a business's products or services. This involves various strategies and tactics, such as content marketing, social media engagement, email campaigns, and search engine optimization, to capture interest and gather information from prospects. The ultimate goal is to convert these leads into loyal customers by nurturing relationships through personalized communication and targeted offers, thereby driving sales and business growth. Effective lead generation requires a blend of creativity, analytics, and a deep understanding of the target audience. 😊

Continuously refining and adapting the #sales outbound motion is really difficult for companies with teams-of-one #revenueoperations. Here's why: ▶️ Not only is operations under funded and under capacity ▶️ But so is #enablement ▶️ And sometimes the sequences the teams run is written by teammates who don't even interact with real prospects ▶️ Which leaves your messaging to chance that it might resonate with prospects ▶️ Not only that, but traditional paid search appears to be ticking up a notch for cost per lead and cost per opportunity metrics ▶️ Buyers are going to richer, deeper and trusted networks/channels where they get the real real I have talked to several companies and operator peers that feel like getting additional resources is a non-starter in this environment So here are a few hypotheses on alleviating these pains while still staying lean. Steal this or adapt it 👇 ✅ Invest in tools that capture social signals aligned to the company and individual which allow you to write truly personal outreach. My partners at Common Room excel here ✅ Create folders for your team to snippet or save their best calls. Crowd source your conversational intelligence data from Gong, Wingman, Chorus, etc. Set trackers for wherever you hear "wow" or "that's right" (channeling your inmer Chris Voss) ✅ Review your current sequences and look for DUD steps that underperform. This step could use a facelift with new findings from your WOW folder. Or wholesale replace it with a manual step and have your team step in with that personal outreach One debate I have been having with others is which channel has the higher marginal upside: paid search or paid social I'm not sure either but the limited anecdotal data I have collected leads me to believe currently for b2b paid social still has higher upside Maybe that flips? What a time to challenge ourselves to retool our GTM motions 👋 Go forth and operate

Are you curious how an always-on-demand generation campaign can elevate your brand, enhance your sales and marketing efforts, and position your company as a future leader? First, read this article. Then, give me a shout and book a FREE initial discovery call. We will collaborate with you to create forecasts, budgets, and reach projections, leaving it to you to decide whether to implement the strategy with us or with your team. #demandgeneration #sales #marketing #digitalmarketing

Meet our friend, Always On 🤖 Don't worry; this little robot isn't here to take over your sales and marketing roles—quite the opposite! Always On wants to make new friends, build brands, and support sales and marketing while they close deals and sleep. 🌙💼 If you'd like to learn more, drop us a message, but for now, check out our article on how an Always On Demand Generation campaign can enhance your efforts. https://lnkd.in/e658e82A #demandgeneration #sales #linkedin #marketing #linkedinmarketing #informationtechnology #it

Business Stuck? I Break Down the Automated System I Used to 3X Growth 📈 Were you feeling stuck like I was a year ago? Sales were flat, leads were drying up, and I felt like I was just spinning my wheels. I knew I needed to shake things up, but I didn't know where to start. That's when I discovered the power of automation and systemization. I implemented a simple 3-part automated marketing system, and the results blew me away. In just 12 months, I 3X'd my revenue and lead flow! Here's the Automated System I Used, Along with Some Insider Tips: 1. Automated Lead Generation 🔍 I set up automated Facebook and Google ads funnels to generate a constant stream of hot leads 24/7. The key was using focused targeting and irresistible lead magnets. Insider Tip: Warm up cold leads with an automated email nurture sequence before your sales pitch. 2. Automated Sales Follow-Up 📞 I implemented autodialers and auto-texters to instantly follow up with every new lead that came in, while automating voicemail drops and text reminders. Insider Tip: Get your best salesperson on video delivering your pitch, then automate sending that video out. 3. Automated Client Nurturing 💌 I automated client nurturing by setting up customized email and retargeting campaigns to deliver helpful content, promotions, and referral reminders. Insider Tip: Survey clients regularly and automate delivering personalized content based on their needs. #automation #businessgrowth #leadgeneration #salesautomation #clientnurturing #marketingtips

Is your sales pipeline running dry? Here's a short playbook to fix the problem👇 𝗦𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 1️⃣ Reach out to old customers & old prospects you pitched to in the past. 2️⃣ Reach out to existing and potential referral partners. 3️⃣ Reach out to old leads who never made it to a formal pitch. 4️⃣ Make a list of your good-fit customers on LinkedIn. See if you have a mutual connection with them. Ask that person for an intro. 𝘗𝘳𝘰 𝘵𝘪𝘱: 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘚𝘢𝘭𝘦𝘴 𝘕𝘢𝘷 𝘸𝘪𝘭𝘭 𝘴𝘱𝘦𝘦𝘥 𝘵𝘩𝘪𝘴 𝘶𝘱 𝘧𝘰𝘳 𝘺𝘰𝘶 P.s notice how none of this is cold outreach? Do that last! 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 1️⃣Prioritise tactics & channels targeting high-intent customers first. 2️⃣Create bottom-of-funnel (BoFu) content. 𝘗𝘳𝘰 𝘵𝘪𝘱: 𝘪𝘯𝘷𝘰𝘭𝘷𝘦 𝘴𝘢𝘭𝘦𝘴, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘺 𝘵𝘦𝘢𝘮𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 - 𝘺𝘰𝘶'𝘭𝘭 𝘨𝘦𝘵 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘰𝘶𝘵𝘱𝘶𝘵 𝘢𝘯𝘥 𝘣𝘦𝘵𝘵𝘦𝘳 𝘣𝘶𝘺-𝘪𝘯 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘶𝘴𝘢𝘨𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯 3️⃣ Distribute that BoFU content through the right channels (typically SEO, paid, social & email marketing) 4️⃣ Work with your sales team to create middle and top-of-funnel content that might open up conversations and pique interest. 5️⃣Distribute that content.

ABM is more than just for sales and lead generation now! The invaluable insights it offers into target accounts' needs and preferences are revolutionizing personalized marketing approaches. Learn how personalized campaigns, collaboration, and technology can help your business gather valuable data and stay ahead in a complex market landscape. https://lnkd.in/dpj9ehCC #ABM #Personalization #Insights #BusinessInsights #AccountBasedmarketing