Christian De Schutter’s Post

View profile for Christian De Schutter, graphic

owner and CEO of HYPE PARK screen strategies & more

"A great deal of cultural work needs to happen for the film industry to re-engage grown- up audiences. We need relevant, life-changing, and deeply entertaining titles; exciting festivals; immersive and moving exhibition experiences; inspiring popular education about the history and language of film; the nurturing of film coverage in other media, and so on. All stakeholders in the wider film ecosystem will need to work together, and if they do, there is low-hanging fruit to be plucked – most obviously, re-engaging people who are or have considered themselves film fans with the theatrical experience. That work must extend to the upcoming generations; it could even be argued that the only audience goal that truly matters for the industry long-term is making today’s kids and youth fall in love with cinema. It may take a decade, by which they will be film-loving adults; the investment in such an audience pipeline can continue to pay off as long as there are children. It is strange, therefore, that precisely these audience groups, the films made for them, the people who make them, and projects inspiring kids to engage with cinema have such low status within the film industry." - Johanna Koljonen in NoJSe Report 2024.

  • No alternative text description for this image
Dries Phlypo

Partner / Producer A Private View

7mo

I could not agree more

To view or add a comment, sign in

Explore topics