Christina Williams’ Post

🔊 Strategic Planning bootcamp starting soon! 🙌 Our next cohort begins in a couple of weeks and we are excited to welcome a new group of future strategists 🚀 at Miami Ad School 😎 We still have a few spots available! 👨🏫 - Interested? Comment below 👇 - Ready to apply? Use this link 👉: https://lnkd.in/gfi5r795 - Want a sneak peek of the experience? See the post and the comments from the Spring 2024 grads below #Strategy #Advertising #CreativeIndustry #MiamiAdSchool #Learning

“You only get one chance to make a first impression,” and in today’s competitive business world, this old adage couldn’t be more true. And, when it comes to showcasing your skills, experience and personal brand to potential employers or clients, that first impression is your LinkedIn profile. At UA Grantham, we recognize the relationship between education and professional development, and we want to make sure you don’t only get the skills – you also learn how to best share them with the world. Continue reading: https://vist.ly/3mha7w5

This is an example of why it’s so important to be ready for these moments. When you’ve suddenly got all this added attention, what do you want people to know about your brand? How will you keep them or bring them back to your space? Not everyone gets a Super Bowl halftime show, but there are other peaks that’ll come along — maybe it’s a March Madness run, a Macy’s Thanksgiving Day parade appearance, or just a really newsworthy story. By anticipating these moments, you can be prepared to leverage them in a way that builds and strengthens your brand. Don’t waste the opportunity.

This was such a fun day and there’s nobody else I’d rather dish about SEO with! There’s a big story to tell about how search habits are changing in 2024. With more search modalities than ever, how are we reaching searchers where they are? And how do we optimize for new mediums gaining more and more traction? All questions Brittany Gora and I will continue pondering this year… and hopefully uncover some answers to 🔎

It’s not every day, you get to watch Jackson State University’s marching band perform at the Super Bowl. Pridefully called Sonic Boom of the South, the world renowned marching band made an impression! As a data-centered agency, we wanted to share the immediate impact this national spotlight had on the university’s brand. Shoutout to Keagan Kristoff Miller for her timely insights. 🎶 Mentions about Jackson State University surged during the Super Bowl leading to a 16,487% increase. 🏈 Within two hours of kickoff, Jackson State's mention volume multiplied 102 times. 🎷 Overnight conversation about Sonic Boom of the South grew by 70,240% (as of 10 p.m. CT). ➕ Positive sentiment soared to new heights for Jackson State with a record high of 3,097 mentions on Super Bowl Sunday. 🥁 Sonic Boom’s signature hashtag #LuvDaBoom generated 1,682 mentions on Sunday. 🎺 Reposts/reshares drove the majority of the conversations, with a 1,785% spike on Sunday. 🎉 Over the past six months, Sonic Boom accounted for 7% of Jackson State’s mentions. On Sunday, it accounted for 94% of the university’s mentions. We already know about the Flutie Effect, but watching Jackson State's enrollment growth short term can provide insight into how diversifying extracurricular activities could boost enrollment beyond athletic wins. #HigherEducation #HigherEdMarketing

🎉 Exciting Project Completed! 🎉 I’m excited to share the completion of a recent school project where the goal was to develop a hypothetical mini plan and promotional theme night for a minor league team. I chose the Stockton Kings. I came up with the idea of Royalty Theme Night and Midweek Madness mini plan. This project allowed me to apply my skills in market analysis, pricing strategy, and promotional planning. Project Highlights: 📊 Midweek Madness Mini Plan: - 4-game package with lower 100 level seats - Free preferred parking and 10% discount on concessions - Option to add on a Royalty Theme night - Includes a promotional shirt 👨👩👧👦 Target Market: - Families - Corporate executives and groups - Casual attendees of the Kings or Stockton Kings 💰 Pricing Strategy and Profitability: - Single Mini Plan: $182 with a 20.25% profit margin - Family Plan (4 tickets): $704 with a 23.29% profit margin 👑 Royalty Theme Night: - Special events including a King and Queen Kiss Cam, a Knighting Event, and a Crowning Ceremony -Cost-effective promotional items such as branded crowns This project allowed me to apply my creativity and strategic thinking to real-world challenges in sports. I’m proud of the outcomes and excited to bring these insights into my future career endeavors. #SchoolProject #ProfessionalGrowth

Just like an IKEA flatpack, strategy can be confusing. To save you from airtasking, NSW Youngbloods is putting on our first ever Strategy Panel to help equip current and future strategists with all the nuts and bolts they need to create work that works. Eliza Millett and I are looking forward to asking some great strategic minds questions on all things strategic effectiveness. If you're interested in strategy, want to learn more about advertising effectiveness or just want to ask annoying questions to Ryan O'Connell then register below!

When we look at the efficiency with which plans and programs are designed and resources allocated, we find there’s room for a few quirks. In this companion chart to my new book, Main Street Mavericks, the different types of local businesses are classified in different categories according to how they have achieved a good product-market fit, the effectiveness of their value proposition and the “compound awesomeness” of their brand, operations, service delivery and design. The different types of businesses can be catered almost individually by tailored programs that include mentoring for cross pollination, and capacity building to become experiential, in the case of the top tiers. Learn more about Main Street Mavericks at https://lnkd.in/evGFFRRk

Celebrating Our February Employee of the Month: Alt Webb We are thrilled to highlight Alt Webb as our Employee of the Month for February. Alt's significant contributions to our Creative Department have not only propelled us forward but have also played a pivotal role in our achievement of four prestigious American Advertising Awards this year. Two of these accolades were directly attributed to Alt's dedication and innovative work on our brand guidelines—a testament to their excellence and commitment. Here's a glimpse into the impact Alt has made, through the words of their coworkers: "They have demonstrated accountability AND connectivity by ensuring that they completed their tasks on time and was proactive in preparing to be away for their vacation." "They have been steadily making positive changes to the creative department. And they are constantly learning. They deserve to be recognized." "They deserve recognition for all the hard work and effort put into everything they do. I feel they are very connected to what Starfish represents, and their passion shines through their commitment." "They have worked incredibly hard over the past year to connect our brand message with our branding and holding the creative department accountable." Congrats to Alt Webb. We appreciate everything you do, and your impact here cannot be overstated. #employeeofthemonth #creative #leadership #connectivity #accountability #transparency

"The unknown has been my most formative experience so far. It’s hard to anticipate when you don’t know what you don’t know…" I spoke with Leo Burnett Chicago's senior account executive Chandler Gilbert about his career so far, the importance of teaching (and learning from) the next generation, and why being a sponge for knowledge is vital. Read the full feature below. LBBonline - Little Black Book