T&Pm

This week, Lesley Myers-Lamptey, our Head of Commerce Strategy, spoke at The Future of Media London event. Lesley’s panel discussion, ‘How to Make Customer Data Work Harder’ highlighted how customer data offers insights into products, strategies, and channels, driving better marketing and enhancing engagement across platforms for a competitive edge.    Referencing the need for cohesive strategies, she says “Unlocking the true value of customer data requires a seamless integration of customer insights, content, and commerce. Without this integration, we're left with fragmented efforts and limiting our ability to truly connect with customers and drive growth.”    A big thank you to the panel for the engaging conversation: Nic Travis, Sam Tidmarsh, Adam Smith, Sandra Hughes, and Salman Chaudhry.    Adwanted Events   #TandPm #PowerOfAnd #FOML #FutureOfMedia #DataDrivenMarketing

Does running media and creative pitches simultaneously offer a strategic advantage or pose challenges?    Our Partner, Sarah Golding, was featured in a recent Campaign UK article to discuss this topic alongside industry experts. Sarah introduces a crucial element to the conversation—one that she believes is key, especially given the complexities of today’s marketing landscape.   Discover Sarah's insights and more in the full article: https://lnkd.in/eH5XP_Xb    #TandPm #PowerOfAnd

How can marketers capture some creator magic within their own feeds? Our U.S. CEO, Creative, Sam Lewis has some tips. Check out Sam’s new article in MediaPost where he outlines how brands can build successful native content practices. https://lnkd.in/egDt5988 #TandPm #PowerOfAnd

Let’s Talk Luxury! We’re delighted to announce that Mikki Sandhu, our Global Innovation Lead, was invited to speak at a roundtable event preceding tomorrow’s Luxury Innovation Summit & Awards, an event celebrating innovation, sustainability, and creativity in luxury.   Mikki led a talk to like-minded disruptors and visionaries across fashion, luxury, art, and culture, where she focused on the ‘Five Consumer States of Luxury’ and their respective codes for Innovation.   Summarising her talk, Mikki said: “In a landscape where technology is developing at pace like never before, “The five consumer states of luxury” offer a modern framework for evaluating how and where we leverage these new opportunities” Interested in finding out more about innovation within the ‘Five Consumer States of Luxury”? Get in touch at hello@tandpgroup.com Future+ NOWHERE #TandPm #PowerOfAnd #luxury #retail #innovation

Cracking the Content Dilemma!   Sarah Mooslechner, our Head of Strategy and Social Media for T&Pm Germany, recently ran a masterclass at this year’s DMEXCO - Digital Marketing Expo & Conference – Europe’s leading digital marketing and tech event, hosted by the German Federal Association of the Digital Economy (BVDW e.V.)   Sarah and Julius Winter from TikTok spoke about how marketers can crack the content dilemma – where the tension between quantity, quality, speed, and sustainable relevance lies.   If you’d like to learn more about what we can do for your social strategy, then don’t hesitate to get in touch at hello@tandpgroup.com   #TandPm #PowerOfAnd #Social

Gen AI: Where’s the hype, and where’s the reality?   Our Chief Innovation Officer, Oliver Feldwick, had a chance to sit with Dr Kimberley Hardcastle on the WARC podcast to dive into the huge potential for Generative AI to change the advertising agency, as well as the wider world. But how much is hype, and how much is reality? Oliver says: “There’s always been this relationship between technology and storytelling, so when a new technology comes along that allows us to capture, create, and distribute stories, it’s been used for good and for bad.” Listen to Oliver’s expert insights now to find out what’s really going on with Gen-AI.   Spotify: https://lnkd.in/eXKdk_fj   Apple: https://lnkd.in/eDzP44rr   #TandPm #PowerOfAnd #AI

No heating? British Gas will be there, same day.   We’re proud to present our latest work for British Gas, landing today across the country on TV and beyond, including high-impact OOH, digital, and social activations.   Featuring the five-time Olympic medallist and British Gas ambassador Tom Daley, the campaign centres around the peace of mind that comes with knowing British Gas is there to get your day back on track should something go wrong with your heating or hot water.   “As we head into winter, the last thing any of us want is a broken boiler,” say Matthew Moreland and Chris Clarke, Group Creative Directors at T&Pm. “But rather than focus than the disaster that it can cause, we wanted to cut through the category conventions with a playful campaign focussing on the positive resolution.”   Watch the hero campaign below to see how Darren saves bath time for Tom Daley in record time! #TandPm #PowerOfAnd

Strategists vs AI: The Ultimate Showdown   Oliver Egan, our Chief Strategy Officer, recently penned an opinion piece for WARC to accompany their latest Future of Strategy report. In it, he explores how the inability to clearly explain creative processes might offer strategists some insulation from AI.   Addressing the idea that creatives are "safe" from AI due to clients’ challenges in describing their needs, Oli argues that the complexity of the strategic process could offer protection — for now. However, he urges that strategists must adapt to ensure long-term survival in an AI-driven world.    “Maybe AI will automate what can be made an algorithm and augment us to refine and supercharge our heuristics. Whatever the case, the idea that we need not change is a fallacy in a world where AI is already our reality,” he says.   Click the link to have a read: https://lnkd.in/eAXMVUY3   #TandPm #PowerOfAnd #CreativeStrategy #AI #Innovation 

We’re delighted to announce that we’ve been officially shortlisted for three The Drum awards across two categories for our work with Karo Healthcare: This is My Space. This is ME45.   Our campaign sought to start a conversation about feeling more comfortable in your skin with the aim of showing people that E45 is here to empower you to unapologetically be yourself.   In the Media category, the campaign has been nominated for Best Campaign Over $1m, whilst in the Social Purpose category, the work has been shortlisted for Healthcare & Pharma, and Inclusivity and Diversity.   Congratulations to everybody involved in bringing this beautiful campaign to life, we’ll see you at the ceremony! #TandPm #PowerOfAnd

How do you use your downtime?   Isabela Albero, Managing Director - Global Strategy US, has been featured in the latest edition of ADWEEK’s ‘Off The Clock’ segment.    Isabela is a driving force behind some of our global accounts, leading her team to bring market-leading work to audiences worldwide. But how does she hone her quick decision making, agility, and team-building skills outside of work? Click the link to find out: https://lnkd.in/eW2atP_u #TandPm #PowerOfAnd #OffTheClock